Fair Holdings valuation, funding and investors

Fair Holdings works in automotive technology solutions and services, based in Santa Monica, United States. Founded in 2016, it has about 66 employees.

Tech Companies Debt

VALUATION · TODAY

$810M +0% after Series B

Range $52.3M – $1.66B · Grade D

TODAY

+12 MO

$500M

$1.00B

$1.50B

$2.00B

$2.50B

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

Series B $385M

ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then

HEADCOUNT · TODAY66 employees

+0%6m growth

+0%1y growth

+0%2y growth

200

400

Data from Jan 2021

TODAY

Predicted in 1 yr $810M +0% vs today

Predicted next raise $165M if a round comes

Winding-down probability 5%

Last round: Series B · $385M · Dec 2018
Valuation at last round: $1.00B
Headcount: 66
Grade: D
Founded: 2016

How VCMC values companies →

Fair Holdings valuation today

VCMC values Fair Holdings at $810M today, with a range of $52.3M to $1.7B and a grade of D. The valuation starts from its last funding round, a Series B round in Dec 2018.

Valuation by date (132 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Fair Holdings: valuation by date, as the model would have shown it on each date
Date	Valuation	Range	Predicted in 1 yr	Phase	Headcount	Trend	Grade	Winding-down probability
1 Jan 2016	$5.41M	$1.97M – $14.9M	$6.49M (+20%)	before first round	–	unknown	D	0%
1 Feb 2016	$5.44M	$1.98M – $14.9M	$6.67M (+23%)	before first round	–	unknown	D	0%
1 Mar 2016	$5.46M	$1.99M – $15.0M	$6.84M (+25%)	before first round	–	unknown	D	0%
1 Apr 2016	$5.48M	$1.99M – $15.0M	$7.02M (+28%)	before first round	–	unknown	D	0%
1 May 2016	$5.50M	$2.00M – $15.1M	$7.21M (+31%)	before first round	–	unknown	D	0%
1 Jun 2016	$5.52M	$2.01M – $15.2M	$7.40M (+34%)	before first round	–	unknown	D	0%
1 Jul 2016	$5.54M	$2.02M – $15.2M	$7.60M (+37%)	before first round	–	unknown	D	0%
1 Aug 2016	$5.69M	$2.07M – $15.6M	$7.80M (+37%)	before first round	–	unknown	D	0%
1 Sep 2016	$5.84M	$2.13M – $16.1M	$8.01M (+37%)	before first round	–	unknown	D	0%
1 Oct 2016	$6.00M	$2.18M – $16.5M	$8.22M (+37%)	before first round	–	unknown	D	0%
1 Nov 2016	$6.16M	$2.24M – $16.9M	$8.45M (+37%)	before first round	–	unknown	D	0%
1 Dec 2016	$6.32M	$2.30M – $17.4M	$8.67M (+37%)	before first round	–	unknown	D	0%
1 Jan 2017	$6.49M	$2.36M – $17.8M	$8.90M (+37%)	before first round	–	unknown	D	0%
1 Feb 2017	$6.67M	$2.43M – $18.3M	$9.14M (+37%)	before first round	–	unknown	D	0%
1 Mar 2017	$6.83M	$2.49M – $18.8M	$9.36M (+37%)	before first round	–	unknown	D	0%
1 Apr 2017	$7.01M	$2.55M – $19.3M	$9.62M (+37%)	before first round	–	unknown	D	0%
1 May 2017	$7.20M	$2.62M – $19.8M	$9.87M (+37%)	before first round	–	unknown	D	0%
1 Jun 2017	$7.39M	$2.69M – $20.3M	$10.1M (+37%)	before first round	–	unknown	D	0%
1 Jul 2017	$7.59M	$2.76M – $20.8M	$10.4M (+37%)	before first round	–	unknown	D	0%
1 Aug 2017	$7.79M	$2.84M – $21.4M	$10.7M (+37%)	before first round	–	unknown	D	0%
1 Sep 2017	$8.01M	$2.91M – $22.0M	$11.0M (+37%)	before first round	–	unknown	D	0%
1 Oct 2017	$8.22M	$2.99M – $22.6M	$11.3M (+37%)	before first round	–	unknown	D	0%
1 Nov 2017	$8.44M	$3.07M – $23.2M	$11.6M (+37%)	before first round	–	unknown	D	0%
1 Dec 2017	$8.66M	$3.15M – $23.8M	$11.9M (+37%)	before first round	–	unknown	D	0%
1 Jan 2018	$8.90M	$3.24M – $24.4M	$12.2M (+37%)	before first round	–	unknown	D	0%
1 Feb 2018	$9.14M	$3.33M – $25.1M	$12.5M (+37%)	before first round	–	unknown	D	0%
1 Mar 2018	$9.36M	$3.41M – $25.7M	$12.8M (+37%)	before first round	–	unknown	D	0%
1 Apr 2018	$9.62M	$3.50M – $26.4M	$13.2M (+37%)	before first round	–	unknown	D	0%
1 May 2018	$9.87M	$3.59M – $27.1M	$13.5M (+37%)	before first round	–	unknown	D	0%
1 Jun 2018	$10.1M	$3.69M – $27.8M	$13.9M (+37%)	before first round	–	unknown	D	0%
1 Jul 2018	$10.4M	$3.79M – $28.6M	$14.3M (+37%)	before first round	–	unknown	D	0%
1 Aug 2018	$10.7M	$3.89M – $29.4M	$14.4M (+35%)	before first round	–	unknown	D	0%
1 Sep 2018	$11.0M	$4.00M – $30.2M	$14.5M (+32%)	before first round	–	unknown	D	0%
1 Oct 2018	$11.3M	$4.10M – $30.9M	$14.7M (+30%)	before first round	–	unknown	D	0%
1 Nov 2018	$11.6M	$4.21M – $31.8M	$14.8M (+28%)	before first round	–	unknown	D	0%
1 Dec 2018	$11.9M	$4.32M – $32.6M	$14.9M (+26%)	before first round	–	unknown	D	0%
21 Dec 2018	$1.0B	$869M – $1.7B	$1.5B (+50%)	after a round	–	unknown	B	0%
1 Jan 2019	$1.0B	$869M – $1.7B	$1.5B (+48%)	after a round	–	unknown	B	0%
1 Feb 2019	$1.0B	$869M – $1.7B	$1.5B (+43%)	after a round	–	unknown	B	0%
1 Mar 2019	$1.1B	$869M – $1.7B	$1.5B (+39%)	after a round	–	unknown	B	0%
1 Apr 2019	$1.1B	$869M – $1.7B	$1.5B (+34%)	after a round	–	unknown	B	0%
1 May 2019	$1.2B	$869M – $1.7B	$1.5B (+30%)	after a round	–	unknown	B	0%
1 Jun 2019	$1.2B	$869M – $1.7B	$1.5B (+25%)	after a round	–	unknown	B	0%
1 Jul 2019	$1.2B	$869M – $1.7B	$1.5B (+21%)	after a round	–	unknown	B	0%
1 Aug 2019	$1.3B	$869M – $1.7B	$1.5B (+17%)	after a round	–	unknown	B	0%
1 Sep 2019	$1.3B	$869M – $1.7B	$1.5B (+13%)	after a round	–	unknown	B	0%
1 Oct 2019	$1.4B	$869M – $1.7B	$1.5B (+9%)	after a round	–	unknown	B	0%
1 Nov 2019	$1.4B	$869M – $1.7B	$1.5B (+6%)	after a round	–	unknown	B	0%
1 Dec 2019	$1.5B	$869M – $1.7B	$1.5B (+2%)	after a round	–	unknown	B	0%
1 Jan 2020	$1.5B	$855M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Feb 2020	$1.5B	$818M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Mar 2020	$1.5B	$785M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Apr 2020	$1.5B	$751M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 May 2020	$1.5B	$719M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Jun 2020	$1.5B	$688M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Jul 2020	$1.5B	$660M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Aug 2020	$1.5B	$631M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Sep 2020	$1.5B	$604M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Oct 2020	$1.5B	$578M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Nov 2020	$1.5B	$553M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Dec 2020	$1.5B	$530M – $1.7B	$1.5B (0%)	after a round	–	unknown	B	0%
1 Jan 2021	$1.5B	$467M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Feb 2021	$1.5B	$444M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Mar 2021	$1.5B	$424M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Apr 2021	$1.5B	$403M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 May 2021	$1.5B	$384M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Jun 2021	$1.5B	$365M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Jul 2021	$1.5B	$347M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Aug 2021	$1.5B	$330M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Sep 2021	$1.5B	$314M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Oct 2021	$1.5B	$298M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Nov 2021	$1.5B	$284M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Dec 2021	$1.5B	$270M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Jan 2022	$1.5B	$257M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Feb 2022	$1.5B	$244M – $1.7B	$1.5B (0%)	after a round	320	unknown	C	0%
1 Mar 2022	$1.5B	$233M – $1.7B	$1.5B (0%)	after a round	320	unknown	D	0%
1 Apr 2022	$1.5B	$221M – $1.7B	$1.5B (0%)	after a round	320	unknown	D	0%
1 May 2022	$312M	$211M – $645M	$172M (-45%)	after a round	190	shrinking	B	97%
1 Jun 2022	$298M	$200M – $627M	$164M (-45%)	after a round	190	shrinking	B	97%
1 Jul 2022	$286M	$191M – $611M	$157M (-45%)	after a round	190	shrinking	B	97%
1 Aug 2022	$417M	$181M – $1.5B	$249M (-40%)	after a round	190	unknown	D	89%
1 Sep 2022	$448M	$172M – $1.6B	$278M (-38%)	after a round	190	unknown	D	82%
1 Oct 2022	$481M	$164M – $1.6B	$309M (-36%)	after a round	190	unknown	D	76%
1 Nov 2022	$513M	$156M – $1.6B	$345M (-33%)	after a round	190	unknown	D	70%
1 Dec 2022	$546M	$148M – $1.6B	$388M (-29%)	after a round	190	unknown	D	64%
1 Jan 2023	$539M	$141M – $1.3B	$432M (-20%)	after a round	190	unknown	D	59%
1 Feb 2023	$573M	$134M – $1.3B	$477M (-17%)	after a round	190	unknown	D	54%
1 Mar 2023	$608M	$128M – $1.3B	$523M (-14%)	after a round	190	unknown	D	50%
1 Apr 2023	$641M	$122M – $1.4B	$569M (-11%)	after a round	190	unknown	D	46%
1 May 2023	$172M	$116M – $350M	$133M (-23%)	after a round	80	shrinking	B	97%
1 Jun 2023	$164M	$110M – $338M	$133M (-19%)	after a round	80	shrinking	B	97%
1 Jul 2023	$157M	$105M – $327M	$133M (-16%)	after a round	80	shrinking	B	97%
1 Aug 2023	$150M	$99.5M – $317M	$133M (-12%)	after a round	80	shrinking	B	97%
1 Sep 2023	$143M	$94.5M – $306M	$133M (-7%)	after a round	80	shrinking	B	97%
1 Oct 2023	$137M	$90.0M – $296M	$132M (-3%)	after a round	80	shrinking	B	97%
1 Nov 2023	$222M	$86.9M – $1.0B	$220M (-1%)	after a round	70	down	D	89%
1 Dec 2023	$255M	$86.9M – $1.0B	$250M (-2%)	after a round	70	down	D	82%
1 Jan 2024	$289M	$86.9M – $1.1B	$270M (-6%)	after a round	70	down	D	76%
1 Feb 2024	$323M	$86.9M – $1.1B	$302M (-7%)	after a round	70	down	D	70%
1 Mar 2024	$191M	$86.9M – $981M	$181M (-5%)	after a round	66	down	D	97%
1 Apr 2024	$191M	$86.9M – $981M	$181M (-5%)	after a round	66	down	D	97%
1 May 2024	$191M	$86.9M – $981M	$181M (-5%)	after a round	66	down	D	97%
1 Jun 2024	$191M	$86.9M – $981M	$181M (-5%)	after a round	66	down	D	97%
1 Jul 2024	$191M	$86.9M – $980M	$181M (-5%)	after a round	66	down	D	97%
1 Aug 2024	$191M	$86.9M – $980M	$181M (-5%)	after a round	66	down	D	97%
1 Sep 2024	$202M	$86.9M – $989M	$191M (-6%)	after a round	66	down	D	94%
1 Oct 2024	$202M	$86.9M – $989M	$191M (-6%)	after a round	66	down	D	94%
1 Nov 2024	$232M	$86.9M – $1.0B	$218M (-6%)	after a round	66	flat	D	86%
1 Dec 2024	$263M	$86.9M – $1.0B	$246M (-6%)	after a round	66	flat	D	79%
1 Jan 2025	$283M	$86.9M – $929M	$275M (-3%)	after a round	66	flat	D	73%
1 Feb 2025	$314M	$86.9M – $951M	$305M (-3%)	after a round	66	flat	D	67%
1 Mar 2025	$346M	$86.9M – $970M	$335M (-3%)	after a round	66	flat	D	62%
1 Apr 2025	$378M	$86.9M – $986M	$366M (-3%)	after a round	66	flat	D	57%
1 May 2025	$410M	$86.9M – $1.0B	$397M (-3%)	after a round	66	flat	D	52%
1 Jun 2025	$441M	$86.9M – $1.0B	$427M (-3%)	after a round	66	flat	D	48%
1 Jul 2025	$471M	$86.9M – $1.0B	$457M (-3%)	after a round	66	flat	D	44%
1 Aug 2025	$499M	$86.9M – $1.0B	$487M (-3%)	after a round	66	flat	D	41%
1 Sep 2025	$527M	$86.9M – $1.0B	$515M (-2%)	after a round	66	flat	D	38%
1 Oct 2025	$553M	$86.9M – $1.0B	$543M (-2%)	after a round	66	flat	D	35%
1 Nov 2025	$578M	$86.9M – $1.0B	$571M (-1%)	after a round	66	flat	D	32%
1 Dec 2025	$601M	$86.9M – $1.1B	$597M (-1%)	after a round	66	flat	D	29%
1 Jan 2026	$623M	$86.9M – $1.1B	$622M (0%)	after a round	66	flat	D	27%
1 Feb 2026	$646M	$86.9M – $1.1B	$646M (0%)	after a round	66	flat	D	25%
1 Mar 2026	$915M	$86.9M – $1.5B	$915M (0%)	after a round	66	unknown	D	23%
1 Apr 2026	$952M	$86.9M – $1.5B	$952M (0%)	after a round	66	unknown	D	21%
1 May 2026	$987M	$86.9M – $1.5B	$987M (0%)	after a round	66	unknown	D	19%
1 Jun 2026	$1.0B	$86.9M – $1.5B	$1.0B (0%)	after a round	66	unknown	D	18%
1 Jul 2026	$1.1B	$86.9M – $1.5B	$1.1B (0%)	after a round	66	unknown	D	16%
1 Aug 2026	$1.1B	$86.9M – $1.5B	$1.1B (0%)	after a round	66	unknown	D	15%
1 Sep 2026	$1.1B	$86.9M – $1.6B	$1.1B (0%)	after a round	66	unknown	D	14%
1 Oct 2026	$1.1B	$86.9M – $1.6B	$1.1B (0%)	after a round	66	unknown	D	13%
24 Oct 2026	$810M	$52.3M – $1.7B	$810M (0%)	after a round	66	unknown	D	5%

Key facts about Fair Holdings

Founded: 2016
Headquarters: Santa Monica, United States
Employees: about 66 -6% in a year
Total raised: $535M
Funding rounds: 3
Last round: Debt Aug 2019

Fair Holdings was founded in 2016 by Scott Painter.

Fair Holdings funding history

Fair Holdings has 3 funding rounds on record, from Dec 2018 to Aug 2019, $535M in total. The latest disclosed valuation is $1.00B post-money (Series B, Dec 2018).

Debt 27 Aug 2019no round page
Investors not disclosed.
Sources: finsmes.com, pulse2.com
$100M
Debt 24 Jan 2019no round page
With Silicon Valley Bank.
Sources: prnewswire.com, autofinancenews.net
$50M
Series B 20 Dec 2018
Led by SoftBank; with Exponential Ventures, Munich Re Venture's ERGO Fund, G Squared, CreditEase, MMI Holdings.
Sources: prnewswire.com, techcrunch.com, paymentsdive.com and 3 more
$385M
$1.00B post-money

Fair Holdings investors

7 investors have backed Fair Holdings; SoftBank led at least one round.

SoftBank lead
CreditEase
Exponential Ventures
G Squared
MMI Holdings
Munich Re Venture's ERGO Fund
Silicon Valley Bank

What Fair Holdings does

Fair Holdings works in tech companies, with 7 recorded offerings and customers in automotive.

FAIR HOLDINGS INC. is an American company operating in the automotive technology and services sector. The company provides automotive technology solutions and services, including digital platforms for automotive dealerships, technology providers, and service providers. Fair Holdings also engages in strategic acquisitions within the automotive industry.

Description from Veridion's company data.

Products and services

Automotive Technology Solutions and Services
Digital Automotive Marketplace Services
Mobile-Based Car Shopping Services
Automotive Financing and Acquisition Services
Automotive Dealer Technology Integration
Automotive Service Provider Solutions
Strategic Automotive Technology Acquisition

Markets

Automotive

Business model

Business-to-Business
Business-to-Consumer
Service Provider

Industry codes (NAICS)

541512 Computer Systems Design Services 100% match

Questions about Fair Holdings

What is Fair Holdings worth?

Valuation $810M (range $52.3M to $1.7B), as of 24 Oct 2026. The last disclosed valuation was $1.00B (Series B, Dec 2018).

Has Fair Holdings raised money?

Fair Holdings has 3 funding rounds on record, from Dec 2018 to Aug 2019, $535M in total. The latest disclosed valuation is $1.00B post-money (Series B, Dec 2018).

Who has invested in Fair Holdings?

SoftBank, CreditEase, Exponential Ventures, G Squared, MMI Holdings and Munich Re Venture's ERGO Fund, and 1 more. Lead investors include SoftBank.

How many people work at Fair Holdings?

About 66, down 6% over the last year. Headcount fell from 320 in Jan 2021 to 66 in Nov 2024.

What does Fair Holdings do?

Fair Holdings works in tech companies, with 7 recorded offerings and customers in automotive. Its main offerings are automotive technology solutions and services, digital automotive marketplace services and mobile-based car shopping services.

When was Fair Holdings founded, and where is it based?

Fair Holdings was founded in 2016 and is based in Santa Monica, United States. It has about 66 employees, down 6% over the last year.

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