Funding round
Farmers Business Network Series G
Farmers Business Network, which works in farmer marketplace retail in San Francisco, raised $300M in a Series G round announced on 19 Nov 2021, led by Fidelity Management & Research Company, at a $4.00B post-money valuation. 17 firms took part, 9 of them already investors. It is Farmers Business Network's seventh venture round on record; the one before was a Series F in Aug 2020.
$300M
Amount raised
$4.00B
Post-money valuation
17
Investors
1 lead
7.5%
Stake sold
new money over the post-money
Valuation
What this round says about the price
This round priced Farmers Business Network at $4.00B after the new money. The $300M bought investors about 7.5% of the company. It came 15 months after Farmers Business Network's Series F. It is 32% of the $951M Farmers Business Network has raised in the venture rounds on record. Farmers Business Network raised again 44 months later: a Growth round of $50M in Jul 2025.
Farmers Business Network's funding rounds
Farmers Business Network has 8 venture rounds on record. This one is highlighted.
- Series A 1 Apr 2014 $5.6M
- Series B 9 Aug 2016, led by Acre Venture Partners $20M
- Series C 7 Mar 2017, led by GV and DBL Partners $40M
- Series D 30 Nov 2017, led by T. Rowe Price and Temasek $110M
- Series E 1 Jan 2019 $175M
- Series F 3 Aug 2020, led by BlackRock $250M
- Series G this round 19 Nov 2021, led by Fidelity Management & Research Company $300M$4.00B post-money
- Growth 28 Jul 2025 $50M
Investors
Who put money in
Fidelity Management & Research Company led the round with 16 other firms. Fidelity Management & Research Company, BlackRock, Fidelity Investments Canada ULC and Temasek and 5 more had backed Farmers Business Network before.
Lead investor
- Fidelity Management & Research Company existing investor
Also in the round
- LN Mittal Family Office new investor
- ADM Ventures Investment Corp. new investor
- backs 23 venture-backed companies new investor
- Walleye Capital new investor
- Tudor Investment Corporation new investor
- BlackRock existing investor
- Fidelity Investments Canada ULC existing investor
- Temasek backs 195 venture-backed companies existing investor
- T. Rowe Price Associates, Inc. existing investor
- GV backs 428 venture-backed companies existing investor
- Baron Capital Group existing investor
- backs 24 venture-backed companies existing investor
- BAM Elevate existing investor
- backs 4 venture-backed companies new investor
- Balyasny Asset Management new investor
- backs 4 venture-backed companies new investor
Use of proceeds
What the money is for
According to the announcement, the money goes to hiring, product development, geographic expansion, scaling operations and working capital.
- Hiring
- Product development
- Geographic expansion
- Scaling operations
- Working capital
Comparable rounds
How it compares
The closest in time: Series G rounds in any sector within 6 months:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Faire General Retail & Merchandise | 16 Nov 2021 | $400M | $12.40B | Durable Capital Partners and D1 Capital Partners |
| Collibra Tech Companies | 9 Nov 2021 | $250M | $5.25B | Sequoia Capital and Sofina |
| Magic Leap Tech Companies | 11 Oct 2021 | $500M | $2.00B | not named |
| Sysdig Tech Companies | 15 Dec 2021 | $350M | $2.50B | Permira |
| ShareChat Tech Companies | 16 Dec 2021 | $266M | $3.70B | Alkeon |
| Meat, Fish & Seafood Stores | 4 Oct 2021 | $52M | $1.00B | IIFL Asset Management and IIFL |
| Carta Tech Companies | 13 Aug 2021 | $500M | $7.40B | Silver Lake |
| Payment Processing & Point of Sale | 8 Feb 2022 | $312M | $2.10B | Permira and BlackRock Private Equity Partners |
Sources
Where this comes from
Reported by 5 sources.
Questions
Frequently asked
How much did Farmers Business Network raise in its Series G round?
Farmers Business Network raised $300M in its Series G round, announced in Nov 2021.
Who led Farmers Business Network's Series G round?
Fidelity Management & Research Company led it, with LN Mittal Family Office, ADM Ventures Investment Corp., Colle Capital, Walleye Capital and Tudor Investment Corporation and 11 more.
What was Farmers Business Network's valuation at the Series G round?
$4.00B post-money.
Did Farmers Business Network raise again after this round?
Yes: a Growth round in Jul 2025 of $50M.