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Funding round

Fero Series A

Fero, which works in supply chain financing solutions in London, raised $23M in a Series A round announced on 23 Sep 2024, led by Notion Capital. 3 firms took part.

$23M

Amount raised

17,500,000 GBP converted

Not disclosed

Post-money valuation

3

Investors

1 lead

Valuation

What this round says about the price

Fero did not disclose a valuation in this round. It is Fero's first venture round on record, 6 years after it was founded in 2018. No later venture round is on record for Fero.

Fero's funding rounds

This is the only venture round on record for Fero.

  1. Series A this round 23 Sep 2024, led by Notion Capital $23M
  2. Debt not a venture round 30 Jun 2025, led by Pollen Street Capital $550M

Investors

Who put money in

Notion Capital led the round with 2 other firms.

Lead investor

  • Notion Capital new investor

Also in the round

  • Shapers VC new investor
  • backs 12 venture-backed companies new investor

Joined the board: Jos White (Notion Capital).

Use of proceeds

What the money is for

According to the announcement, the money goes to product development, geographic expansion, sales and marketing, scaling operations and working capital.

  • Product development
  • Geographic expansion
  • Sales and marketing
  • Scaling operations
  • Working capital

Comparable rounds

How it compares

48 Series A rounds in Loans & Financing within a year either side disclosed an amount; the median was $12M, and this round was 1.9 times the median. The closest in time, other companies' Series A rounds in Loans & Financing:

Series A rounds in Loans & Financing, Sep 2023 to Sep 2025: 48 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Loans & Financing5 Sep 2024$15Mnot disclosedPayPal Ventures
Loans & Financing4 Sep 2024$8.5Mnot disclosedHaymaker Ventures
Loans & Financing23 Oct 2024$33Mnot disclosedKaszek
Loans & Financing1 Oct 2024$13Mnot disclosedInsignia Ventures Partners
Loans & Financing9 Oct 2024$2.3Mnot disclosedUC Impower
Loans & Financing19 Nov 2024$13Mnot disclosedCometa
Loans & Financing3 Dec 2024$160Mnot disclosednot named
Loans & Financing20 Jun 2024$20Mnot disclosedPayPal Ventures

Sources

Where this comes from

Reported by 3 sources.

Questions

Frequently asked

How much did Fero raise in its Series A round?

Fero raised $23M in its Series A round, announced in Sep 2024.

Who led Fero's Series A round?

Notion Capital led it, with Shapers VC and Semapa Next.

What was Fero's valuation at the Series A round?

It was not disclosed.

How does it compare with other Series A rounds in Loans & Financing?

48 Series A rounds in Loans & Financing within a year either side disclosed an amount; the median was $12M, and this round was 1.9 times the median.