Fluent valuation, funding and investors
Fluent works in automated client reporting platform development, based in London, United Kingdom. Founded in 2021, it has about 10 employees.
- Last round
- Seed · $7.50M · Mar 2024
- Valuation at last round
- $45.9M · implied
- Headcount
- 10 · shrinking
- Grade
- C
- Founded
- 2021
Fluent valuation today
VCMC values Fluent at $17.6M today, with a range of $10.1M to $35.5M and a grade of C. The valuation starts from its last funding round, a seed round in Mar 2024.
Valuation by date (72 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2021 | $10.5M | $3.83M – $28.9M | $11.7M (+11%) | before first round | – | unknown | D | 0% |
| 1 Feb 2021 | $10.6M | $3.86M – $29.1M | $11.8M (+11%) | before first round | – | unknown | D | 0% |
| 1 Mar 2021 | $10.7M | $3.89M – $29.4M | $11.9M (+11%) | before first round | – | unknown | D | 0% |
| 1 Apr 2021 | $10.8M | $3.93M – $29.6M | $12.0M (+11%) | before first round | – | unknown | D | 0% |
| 1 May 2021 | $10.9M | $3.96M – $29.9M | $12.0M (+11%) | before first round | – | unknown | D | 0% |
| 1 Jun 2021 | $11.0M | $4.00M – $30.2M | $12.1M (+10%) | before first round | – | unknown | D | 0% |
| 1 Jul 2021 | $11.1M | $4.03M – $30.4M | $12.2M (+10%) | before first round | – | unknown | D | 0% |
| 1 Aug 2021 | $11.2M | $4.07M – $30.7M | $12.3M (+10%) | before first round | – | unknown | D | 0% |
| 1 Sep 2021 | $11.3M | $4.11M – $31.0M | $12.4M (+10%) | before first round | – | unknown | D | 0% |
| 1 Oct 2021 | $11.4M | $4.15M – $31.3M | $12.5M (+10%) | before first round | – | unknown | D | 0% |
| 1 Nov 2021 | $11.5M | $4.18M – $31.6M | $12.6M (+10%) | before first round | – | unknown | D | 0% |
| 1 Dec 2021 | $11.6M | $4.22M – $31.8M | $12.7M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jan 2022 | $11.7M | $4.26M – $32.1M | $12.8M (+9%) | before first round | – | unknown | D | 0% |
| 1 Feb 2022 | $11.8M | $4.29M – $32.4M | $12.9M (+9%) | before first round | – | unknown | D | 0% |
| 1 Mar 2022 | $11.9M | $4.32M – $32.6M | $13.0M (+9%) | before first round | – | unknown | D | 0% |
| 1 Apr 2022 | $12.0M | $4.35M – $32.8M | $13.1M (+9%) | before first round | – | unknown | D | 0% |
| 1 May 2022 | $12.0M | $4.39M – $33.1M | $13.2M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jun 2022 | $12.1M | $4.42M – $33.3M | $13.3M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jul 2022 | $12.2M | $4.45M – $33.6M | $13.4M (+9%) | before first round | – | unknown | D | 0% |
| 1 Aug 2022 | $12.3M | $4.48M – $33.8M | $13.5M (+9%) | before first round | – | unknown | D | 0% |
| 1 Sep 2022 | $12.4M | $4.52M – $34.1M | $13.6M (+9%) | before first round | – | unknown | D | 0% |
| 1 Oct 2022 | $12.5M | $4.55M – $34.3M | $13.6M (+9%) | before first round | – | unknown | D | 0% |
| 1 Nov 2022 | $12.6M | $4.58M – $34.6M | $13.8M (+9%) | before first round | – | unknown | D | 0% |
| 1 Dec 2022 | $12.7M | $4.62M – $34.8M | $13.9M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jan 2023 | $12.8M | $4.65M – $35.1M | $14.0M (+9%) | before first round | – | unknown | D | 0% |
| 1 Feb 2023 | $12.9M | $4.69M – $35.4M | $14.1M (+9%) | before first round | – | unknown | D | 0% |
| 1 Mar 2023 | $13.0M | $4.72M – $35.6M | $14.2M (+9%) | before first round | – | unknown | D | 0% |
| 1 Apr 2023 | $13.1M | $4.75M – $35.9M | $14.3M (+9%) | before first round | – | unknown | D | 0% |
| 1 May 2023 | $13.2M | $4.79M – $36.1M | $14.4M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jun 2023 | $13.3M | $4.83M – $36.4M | $14.5M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jul 2023 | $13.4M | $4.86M – $36.7M | $14.6M (+9%) | before first round | – | unknown | D | 0% |
| 1 Aug 2023 | $13.5M | $4.90M – $36.9M | $14.6M (+8%) | before first round | – | unknown | D | 0% |
| 1 Sep 2023 | $13.6M | $4.93M – $37.2M | $14.6M (+8%) | before first round | – | unknown | D | 0% |
| 1 Oct 2023 | $13.6M | $4.97M – $37.5M | $14.6M (+7%) | before first round | – | unknown | D | 0% |
| 1 Nov 2023 | $13.8M | $5.01M – $37.8M | $14.6M (+6%) | before first round | – | unknown | D | 0% |
| 1 Dec 2023 | $13.9M | $5.04M – $38.1M | $14.6M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jan 2024 | $14.0M | $5.08M – $38.3M | $14.6M (+5%) | before first round | – | unknown | D | 0% |
| 1 Feb 2024 | $14.1M | $5.12M – $38.6M | $14.6M (+4%) | before first round | – | unknown | D | 0% |
| 1 Mar 2024 | $14.3M | $5.21M – $39.3M | $14.7M (+3%) | before first round | 17 | unknown | D | 0% |
| 7 Mar 2024 | $46.0M | $30.1M – $140M | $91.7M (+100%) | after a round | 17 | unknown | C | 0% |
| 1 Apr 2024 | $48.2M | $30.1M – $140M | $91.7M (+90%) | after a round | 17 | unknown | C | 0% |
| 1 May 2024 | $51.0M | $30.1M – $140M | $91.7M (+80%) | after a round | 17 | unknown | C | 0% |
| 1 Jun 2024 | $54.1M | $30.1M – $140M | $91.7M (+70%) | after a round | 17 | unknown | C | 0% |
| 1 Jul 2024 | $57.7M | $30.9M – $143M | $94.0M (+63%) | after a round | 19 | up | C | 0% |
| 1 Aug 2024 | $61.4M | $30.9M – $143M | $94.0M (+53%) | after a round | 19 | up | C | 0% |
| 1 Sep 2024 | $65.2M | $30.9M – $143M | $94.0M (+44%) | after a round | 19 | up | C | 0% |
| 1 Oct 2024 | $69.2M | $30.9M – $143M | $94.0M (+36%) | after a round | 19 | up | C | 0% |
| 1 Nov 2024 | $74.6M | $31.6M – $146M | $96.1M (+29%) | after a round | 21 | up | C | 0% |
| 1 Dec 2024 | $79.2M | $31.6M – $146M | $96.1M (+21%) | after a round | 21 | up | C | 0% |
| 1 Jan 2025 | $84.4M | $31.6M – $146M | $96.1M (+14%) | after a round | 21 | up | C | 0% |
| 1 Feb 2025 | $89.9M | $31.6M – $146M | $96.1M (+7%) | after a round | 21 | up | C | 0% |
| 1 Mar 2025 | $95.1M | $31.6M – $146M | $96.1M (+1%) | after a round | 21 | up | C | 0% |
| 1 Apr 2025 | $96.1M | $30.8M – $146M | $96.1M (0%) | after a round | 21 | up | C | 0% |
| 1 May 2025 | $96.1M | $29.9M – $146M | $96.1M (0%) | after a round | 21 | up | C | 0% |
| 1 Jun 2025 | $96.1M | $29.0M – $146M | $96.1M (0%) | after a round | 21 | up | C | 0% |
| 1 Jul 2025 | $96.1M | $28.2M – $146M | $96.1M (0%) | after a round | 21 | up | C | 0% |
| 1 Aug 2025 | $94.0M | $26.7M – $143M | $94.0M (0%) | after a round | 19 | up | C | 0% |
| 1 Sep 2025 | $94.0M | $25.9M – $143M | $94.0M (0%) | after a round | 19 | up | C | 0% |
| 1 Oct 2025 | $91.6M | $21.9M – $141M | $90.3M (-1%) | after a round | 19 | flat | C | 3% |
| 1 Nov 2025 | $92.8M | $21.1M – $143M | $91.6M (-1%) | after a round | 20 | flat | C | 3% |
| 1 Dec 2025 | $92.9M | $20.1M – $143M | $91.8M (-1%) | after a round | 20 | flat | C | 3% |
| 1 Jan 2026 | $93.0M | $19.1M – $143M | $91.9M (-1%) | after a round | 20 | flat | D | 2% |
| 1 Feb 2026 | $92.2M | $18.1M – $143M | $90.7M (-2%) | after a round | 20 | flat | D | 3% |
| 1 Mar 2026 | $67.2M | $17.3M – $127M | $56.4M (-16%) | after a round | 20 | flat | C | 34% |
| 1 Apr 2026 | $24.7M | $14.7M – $45.2M | $14.5M (-41%) | after a round | 12 | shrinking | B | 97% |
| 1 May 2026 | $23.6M | $14.0M – $43.9M | $13.9M (-41%) | after a round | 12 | shrinking | B | 97% |
| 1 Jun 2026 | $22.6M | $13.3M – $42.6M | $13.2M (-42%) | after a round | 12 | shrinking | B | 97% |
| 1 Jul 2026 | $21.6M | $12.7M – $41.4M | $12.6M (-42%) | after a round | 12 | shrinking | B | 97% |
| 1 Aug 2026 | $19.4M | $11.3M – $37.7M | $11.3M (-42%) | after a round | 9 | shrinking | C | 97% |
| 1 Sep 2026 | $18.6M | $10.7M – $36.6M | $10.8M (-42%) | after a round | 9 | shrinking | C | 97% |
| 1 Oct 2026 | $18.2M | $10.4M – $36.3M | $10.6M (-42%) | after a round | 10 | shrinking | C | 97% |
| 24 Oct 2026 | $17.6M | $10.1M – $35.5M | $10.2M (-42%) | after a round | 10 | shrinking | C | 97% |
Key facts about Fluent
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- about 10 -50% in a year
- Total raised
- $7.5M
- Funding rounds
- 1
- Last round
- Seed Mar 2024
Fluent funding history
Fluent has 1 funding round on record, from Mar 2024 to Mar 2024, $7.5M in total. None disclosed a valuation.
$7.5M
Fluent investors
2 investors have backed Fluent; Hoxton Ventures and Tiferes Ventures led at least one round.
- Hoxton Ventures lead
- Tiferes Ventures lead
What Fluent does
Fluent works in tech companies, with 8 recorded offerings and customers in marketing.
Artickl Ltd., known as Fluent, is a UK private company that develops and operates a platform for automated client reporting for marketing agencies. The company provides a digital solution that automates the generation of client reports, integrates with marketing data sources, and offers analytics and data infrastructure services. Fluent serves marketing agencies by enabling the collection and analysis of data from various platforms and delivering data-driven insights to support decision-making.
Description from Veridion's company data.
Products and services
- Automated Client Reporting Platform Development
- Marketing Data Integration Solutions
- AI-Driven Reporting Tools Development
- Actionable Data Insights Generation
- Customized Report Generation Services
- Marketing Performance Analysis Services
- Data Analytics Services
- Subscription-Based Reporting Services
Markets
- Marketing
Technology
- AI-Driven Data Insights
- Automated Client Reporting
- Data Integration and Analysis for Marketing Analytics
Business model
- Business-to-Business
- Software-as-a-Service
- Subscription-Based
Industry codes (NAICS)
- 513210 Software Publishers 70% match
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services 30% match
Questions about Fluent
What is Fluent worth?
Valuation $17.6M (range $10.1M to $35.5M), as of 24 Oct 2026.
Has Fluent raised money?
Fluent has 1 funding round on record, from Mar 2024 to Mar 2024, $7.5M in total. None disclosed a valuation.
Who has invested in Fluent?
Hoxton Ventures and Tiferes Ventures. Lead investors include Hoxton Ventures and Tiferes Ventures.
How many people work at Fluent?
About 10, down 50% over the last year. Headcount rose from 17 in Mar 2024 to 21 in Nov 2024, then fell to 10 in Sep 2026.
What does Fluent do?
Fluent works in tech companies, with 8 recorded offerings and customers in marketing. Its main offerings are automated client reporting platform development, marketing data integration solutions and AI-Driven reporting tools development.
When was Fluent founded, and where is it based?
Fluent was founded in 2021 and is based in London, United Kingdom. It has about 10 employees, down 50% over the last year.