Funding round
Greenlight Series A
Greenlight, which works in family finance solutions in Atlanta, raised $16M in a Series A round announced on 21 Feb 2018, led by TTV Capital. 8 firms took part. It is Greenlight's second venture round on record; the one before was a Seed in Jun 2017.
$16M
Amount raised
Not disclosed
Post-money valuation
8
Investors
1 lead
Valuation
What this round says about the price
Greenlight did not disclose a valuation in this round. It came 8 months after Greenlight's Seed. It is 2.9% of the $553M Greenlight has raised in the venture rounds on record. Greenlight raised again 19 months later: a Series B round of $54M in Sep 2019. Its next priced round, a Series C in Sep 2020, valued it at $1.20B.
Greenlight's funding rounds
Greenlight has 5 venture rounds on record. This one is highlighted.
- Seed 2 Jun 2017, led by Relay Ventures $7.5M
- Series A this round 21 Feb 2018, led by TTV Capital $16M
- Series B 16 Sep 2019, led by Drive Capital $54M
- Series C 1 Sep 2020, led by Canapi Ventures and TTV Capital $215M$1.20B post-money
- Series D 27 Apr 2021, led by Andreessen Horowitz $260M$2.30B post-money
Investors
Who put money in
TTV Capital led the round with 7 other firms.
Lead investor
- backs 49 venture-backed companies new investor
Also in the round
- New Enterprise Associates backs 286 venture-backed companies new investor
- backs 35 venture-backed companies new investor
- SunTrust Bank new investor
- Ally Financial new investor
- nbkc bank new investor
- backs 20 venture-backed companies new investor
- Amazon Alexa Fund new investor
Use of proceeds
What the money is for
According to the announcement, the money goes to hiring, product development, geographic expansion, sales and marketing, scaling operations and working capital.
- Hiring
- Product development
- Geographic expansion
- Sales and marketing
- Scaling operations
- Working capital
Comparable rounds
How it compares
35 Series A rounds in Payment Processing & Point of Sale within a year either side disclosed an amount; the median was $8.5M, and this round was 1.9 times the median. The closest in time, other companies' Series A rounds in Payment Processing & Point of Sale:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Payment Processing & Point of Sale | 10 Jan 2018 | $13M | not disclosed | not named |
| Payment Processing & Point of Sale | 18 Jan 2018 | $4.0M | not disclosed | James R. Heistand |
| Payment Processing & Point of Sale | 11 Dec 2017 | $12M | not disclosed | Creandum |
| Payment Processing & Point of Sale | 17 Apr 2018 | $11M | not disclosed | TTV Capital |
| Payment Processing & Point of Sale | 7 Dec 2017 | $7.9M | not disclosed | not named |
| Payment Processing & Point of Sale | 9 Apr 2018 | $7.5M | not disclosed | not named |
| Xendit Payment Processing & Point of Sale | 3 Jun 2018 | $20M | not disclosed | Kleiner Perkins |
| Payment Processing & Point of Sale | 19 Jun 2018 | $6.5M | not disclosed | Digitalis Ventures |
Sources
Where this comes from
Reported by 2 sources. The deal data marks this round as not yet confirmed by an official announcement. Unconfirmed
Questions
Frequently asked
How much did Greenlight raise in its Series A round?
Greenlight raised $16M in its Series A round, announced in Feb 2018.
Who led Greenlight's Series A round?
TTV Capital led it, with New Enterprise Associates, Relay Ventures, SunTrust Bank, Ally Financial and nbkc bank and 2 more.
What was Greenlight's valuation at the Series A round?
It was not disclosed.
How does it compare with other Series A rounds in Payment Processing & Point of Sale?
35 Series A rounds in Payment Processing & Point of Sale within a year either side disclosed an amount; the median was $8.5M, and this round was 1.9 times the median.
Did Greenlight raise again after this round?
Yes: a Series B round in Sep 2019 of $54M.