Lace valuation, funding and investors
Lace works in AI-Powered call center automation solutions, based in Mountain View, United States. Founded in 2022, it has about 77 employees.
- Last round
- Seed · $14.0M · Apr 2025
- Valuation at last round
- $70.7M · implied
- Headcount
- 77 · growing
- Grade
- C
- Founded
- 2022
Lace valuation today
VCMC values Lace at $154M today, with a range of $55.5M to $218M and a grade of C. The valuation starts from its last funding round, a seed round in Apr 2025.
Valuation by date (60 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2022 | $18.7M | $6.81M – $51.4M | $20.4M (+9%) | before first round | – | unknown | D | 0% |
| 1 Feb 2022 | $18.8M | $6.86M – $51.7M | $20.6M (+9%) | before first round | – | unknown | D | 0% |
| 1 Mar 2022 | $19.0M | $6.90M – $52.1M | $20.7M (+9%) | before first round | – | unknown | D | 0% |
| 1 Apr 2022 | $19.1M | $6.96M – $52.5M | $20.9M (+9%) | before first round | – | unknown | D | 0% |
| 1 May 2022 | $19.2M | $7.01M – $52.9M | $21.0M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jun 2022 | $19.4M | $7.06M – $53.3M | $21.2M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jul 2022 | $19.5M | $7.11M – $53.7M | $21.3M (+9%) | before first round | – | unknown | D | 0% |
| 1 Aug 2022 | $19.7M | $7.16M – $54.1M | $21.5M (+9%) | before first round | – | unknown | D | 0% |
| 1 Sep 2022 | $19.8M | $7.22M – $54.5M | $21.7M (+9%) | before first round | – | unknown | D | 0% |
| 1 Oct 2022 | $20.0M | $7.27M – $54.9M | $21.8M (+9%) | before first round | – | unknown | D | 0% |
| 1 Nov 2022 | $20.1M | $7.32M – $55.3M | $22.0M (+9%) | before first round | – | unknown | D | 0% |
| 1 Dec 2022 | $20.3M | $7.38M – $55.7M | $22.1M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jan 2023 | $20.4M | $7.43M – $56.1M | $22.3M (+9%) | before first round | – | unknown | D | 0% |
| 1 Feb 2023 | $20.6M | $7.49M – $56.5M | $22.5M (+9%) | before first round | – | unknown | D | 0% |
| 1 Mar 2023 | $20.7M | $7.54M – $56.9M | $22.6M (+9%) | before first round | – | unknown | D | 0% |
| 1 Apr 2023 | $20.9M | $7.60M – $57.3M | $22.8M (+9%) | before first round | – | unknown | D | 0% |
| 1 May 2023 | $21.0M | $7.65M – $57.7M | $23.0M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jun 2023 | $21.2M | $7.71M – $58.2M | $23.1M (+9%) | before first round | – | unknown | D | 0% |
| 1 Jul 2023 | $21.3M | $7.77M – $58.6M | $23.3M (+9%) | before first round | – | unknown | D | 0% |
| 1 Aug 2023 | $21.5M | $7.82M – $59.0M | $23.3M (+8%) | before first round | – | unknown | D | 0% |
| 1 Sep 2023 | $21.7M | $7.88M – $59.5M | $23.3M (+8%) | before first round | – | unknown | D | 0% |
| 1 Oct 2023 | $14.0M | $5.08M – $38.3M | $14.9M (+7%) | before first round | 1 | unknown | D | 0% |
| 1 Nov 2023 | $14.1M | $5.12M – $38.6M | $14.9M (+6%) | before first round | 1 | unknown | D | 0% |
| 1 Dec 2023 | $14.2M | $5.16M – $38.9M | $14.9M (+5%) | before first round | 1 | unknown | D | 0% |
| 1 Jan 2024 | $14.3M | $5.20M – $39.2M | $14.9M (+5%) | before first round | 1 | unknown | D | 0% |
| 1 Feb 2024 | $14.4M | $5.23M – $39.5M | $14.9M (+4%) | before first round | 1 | unknown | D | 0% |
| 1 Mar 2024 | $19.3M | $7.03M – $53.1M | $19.9M (+3%) | before first round | 6 | unknown | D | 0% |
| 1 Apr 2024 | $19.5M | $7.09M – $53.5M | $19.9M (+2%) | before first round | 6 | unknown | D | 0% |
| 1 May 2024 | $19.6M | $7.14M – $53.9M | $19.9M (+1%) | before first round | 6 | unknown | D | 0% |
| 1 Jun 2024 | $19.8M | $7.19M – $54.3M | $19.9M (+1%) | before first round | 6 | unknown | D | 0% |
| 1 Jul 2024 | $19.9M | $7.24M – $54.7M | $19.9M (0%) | before first round | 6 | unknown | D | 0% |
| 1 Aug 2024 | $29.9M | $12.8M – $59.4M | $29.9M (0%) | before first round | 10 | growing | C | 0% |
| 1 Sep 2024 | $29.9M | $12.8M – $59.4M | $29.9M (0%) | before first round | 10 | growing | C | 0% |
| 1 Oct 2024 | $29.9M | $12.8M – $59.4M | $29.9M (0%) | before first round | 10 | growing | C | 0% |
| 1 Nov 2024 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 1 Dec 2024 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 1 Jan 2025 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 1 Feb 2025 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 1 Mar 2025 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 1 Apr 2025 | $33.7M | $14.4M – $66.9M | $33.7M (0%) | before first round | 21 | growing | C | 0% |
| 23 Apr 2025 | $70.8M | $49.8M – $201M | $141M (+100%) | after a round | 21 | growing | C | 0% |
| 1 May 2025 | $71.9M | $49.8M – $201M | $141M (+97%) | after a round | 21 | growing | C | 0% |
| 1 Jun 2025 | $76.3M | $49.8M – $201M | $141M (+85%) | after a round | 21 | growing | C | 0% |
| 1 Jul 2025 | $80.8M | $49.8M – $201M | $141M (+75%) | after a round | 21 | growing | C | 0% |
| 1 Aug 2025 | $85.6M | $49.8M – $201M | $141M (+65%) | after a round | 53 | growing | C | 0% |
| 1 Sep 2025 | $90.8M | $49.8M – $201M | $141M (+56%) | after a round | 53 | growing | C | 0% |
| 1 Oct 2025 | $96.2M | $49.8M – $201M | $141M (+47%) | after a round | 53 | growing | C | 0% |
| 1 Nov 2025 | $104M | $51.6M – $208M | $146M (+41%) | after a round | 62 | growing | C | 0% |
| 1 Dec 2025 | $110M | $51.6M – $208M | $146M (+33%) | after a round | 62 | growing | C | 0% |
| 1 Jan 2026 | $117M | $51.6M – $208M | $146M (+25%) | after a round | 62 | growing | C | 0% |
| 1 Feb 2026 | $125M | $51.6M – $208M | $146M (+17%) | after a round | 62 | growing | C | 0% |
| 1 Mar 2026 | $136M | $53.3M – $215M | $151M (+11%) | after a round | 72 | growing | C | 0% |
| 1 Apr 2026 | $145M | $53.3M – $215M | $151M (+5%) | after a round | 72 | growing | C | 0% |
| 1 May 2026 | $153M | $53.9M – $217M | $153M (0%) | after a round | 75 | growing | C | 0% |
| 1 Jun 2026 | $153M | $54.1M – $217M | $153M (0%) | after a round | 75 | growing | C | 0% |
| 1 Jul 2026 | $153M | $54.3M – $217M | $153M (0%) | after a round | 75 | growing | C | 0% |
| 1 Aug 2026 | $153M | $54.6M – $217M | $153M (0%) | after a round | 75 | growing | C | 0% |
| 1 Sep 2026 | $153M | $54.8M – $217M | $153M (0%) | after a round | 75 | growing | C | 0% |
| 1 Oct 2026 | $154M | $55.3M – $218M | $154M (0%) | after a round | 77 | growing | C | 0% |
| 24 Oct 2026 | $154M | $55.5M – $218M | $154M (0%) | after a round | 77 | growing | C | 0% |
Key facts about Lace
- Founded
- 2022
- Headquarters
- Mountain View, United States
- Employees
- about 77 +45% in a year
- Total raised
- $19M
- Funding rounds
- 2
- Last round
- Seed Apr 2025
Lace was founded in 2022 by Boris Valkov and Stan Stoyanov.
Lace funding history
Lace has 2 funding rounds on record, from Apr 2025 to Apr 2025, $19M in total. None disclosed a valuation.
Seed 22 Apr 2025
Led by Bek Ventures; with Horizon, LAUNCHub. Individuals: Marcin Zukowski, Heini Zachariassen, Hristo Borisov.
Sources: lace.ai, en.ain.ua, techcrunch.com
$14M
$5.0M
Lace investors
4 investors have backed Lace; Bek Ventures and Canvas Prime led at least one round.
What Lace does
Lace works in software development services, with 13 recorded offerings and customers in home services, HVAC, plumbing and electrical.
Lace is a United States company engaged in AI-powered call center automation technology, with a focus on revenue automation for sales teams. The company develops AI solutions for customer service representatives and agents, including AI CSR and AI Revenue Engine platforms that automate call handling, provide real-time opportunity detection, and offer CSR coaching. Lace serves clients across various industries, such as home services, HVAC, plumbing, and electrical, and integrates its solutions with existing business tools.
Description from Veridion's company data.
Products and services
- AI-Powered Call Center Automation Solutions
- AI CSR Automation Services
- AI Revenue Engine Automation Services
- Sales Cycle Optimization Solutions
- Revenue Opportunity Detection Services
- Targeted CSR Coaching Services
- Appointment Scheduling Integration Services
- Customer Engagement Analytics Services
- Data-Driven Growth Insights Services
- Industry-Specific AI Solutions Development
- AI Technology Integration Services
- Scalable AI Solution Deployment
- User-Friendly AI Solution Design
Markets
- Home Services
- HVAC
- Plumbing
- Electrical
Technology
- AI-Powered Call Center Automation
- AI-Driven Revenue Automation
- AI-Driven Opportunity Detection
- AI-Driven CSR Coaching
Business model
- Business-to-Business
- Software-as-a-Service
Industry codes (NAICS)
- 513210 Software Publishers 100% match
Questions about Lace
What is Lace worth?
Valuation $154M (range $55.5M to $218M), as of 24 Oct 2026.
Has Lace raised money?
Lace has 2 funding rounds on record, from Apr 2025 to Apr 2025, $19M in total. None disclosed a valuation.
Who has invested in Lace?
Bek Ventures, Canvas Prime, Horizon and LAUNCHub. Lead investors include Bek Ventures and Canvas Prime.
How many people work at Lace?
About 77, up 45% over the last year. Headcount grew from 1 in Oct 2023 to 77 in Sep 2026.
What does Lace do?
Lace works in software development services, with 13 recorded offerings and customers in home services, HVAC, plumbing and electrical. Its main offerings are AI-Powered call center automation solutions, AI CSR automation services and AI revenue engine automation services.
When was Lace founded, and where is it based?
Lace was founded in 2022 and is based in Mountain View, United States. It has about 77 employees, up 45% over the last year.