Merama valuation, funding and investors

Merama works in e-commerce business investment and partnership services, based in Mexico City, Mexico. Founded in 2020, it has about 75 employees.

Holding Companies Growth Equity

VALUATION · TODAY

$657M −48% after Growth

Range $535M – $887M · Grade A

TODAY

+12 MO

$500M

$1.00B

$1.50B

$2.00B

2021

2022

2023

2024

2025

2026

2027

Series B $225M

Growth $215M

ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then

HEADCOUNT · TODAY75 employees

−36%6m growth

−56%1y growth

−78%2y growth

250

500

Data from May 2022

TODAY

Predicted in 1 yr $343M −48% vs today

Predicted next raise $87.8M if a round comes

Winding-down probability 97%

Last round: Growth · $215M · Apr 2025
Valuation at last round: $1.00B
Headcount: 75 · shrinking
Grade: A
Founded: 2020

How VCMC values companies →

Merama valuation today

VCMC values Merama at $657M today, with a range of $535M to $887M and a grade of A. The valuation starts from its last funding round, a growth round in Apr 2025.

Valuation by date (85 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Merama: valuation by date, as the model would have shown it on each date
Date	Valuation	Range	Predicted in 1 yr	Phase	Headcount	Trend	Grade	Winding-down probability
1 Jan 2020	$10.0M	$3.64M – $27.5M	$11.2M (+11%)	before first round	–	unknown	D	0%
1 Feb 2020	$10.1M	$3.68M – $27.8M	$11.3M (+11%)	before first round	–	unknown	D	0%
1 Mar 2020	$10.2M	$3.71M – $28.0M	$11.3M (+11%)	before first round	–	unknown	D	0%
1 Apr 2020	$10.3M	$3.74M – $28.2M	$11.5M (+11%)	before first round	–	unknown	D	0%
1 May 2020	$10.4M	$3.78M – $28.5M	$11.6M (+11%)	before first round	–	unknown	D	0%
1 Jun 2020	$10.5M	$3.81M – $28.8M	$11.7M (+11%)	before first round	–	unknown	D	0%
1 Jul 2020	$10.6M	$3.85M – $29.0M	$11.8M (+11%)	before first round	–	unknown	D	0%
1 Aug 2020	$10.7M	$3.88M – $29.3M	$11.9M (+11%)	before first round	–	unknown	D	0%
1 Sep 2020	$10.8M	$3.92M – $29.6M	$12.0M (+11%)	before first round	–	unknown	D	0%
1 Oct 2020	$10.9M	$3.95M – $29.8M	$12.1M (+11%)	before first round	–	unknown	D	0%
1 Nov 2020	$11.0M	$3.99M – $30.1M	$12.2M (+11%)	before first round	–	unknown	D	0%
1 Dec 2020	$11.1M	$4.02M – $30.4M	$12.3M (+11%)	before first round	–	unknown	D	0%
1 Jan 2021	$11.2M	$4.06M – $30.6M	$12.4M (+11%)	before first round	–	unknown	D	0%
1 Feb 2021	$11.3M	$4.10M – $30.9M	$12.5M (+11%)	before first round	–	unknown	D	0%
1 Mar 2021	$11.3M	$4.13M – $31.2M	$12.6M (+11%)	before first round	–	unknown	D	0%
1 Apr 2021	$11.4M	$4.17M – $31.5M	$12.7M (+11%)	before first round	–	unknown	D	0%
1 May 2021	$11.6M	$4.21M – $31.7M	$12.8M (+11%)	before first round	–	unknown	D	0%
1 Jun 2021	$11.7M	$4.24M – $32.0M	$12.9M (+10%)	before first round	–	unknown	D	0%
1 Jul 2021	$11.8M	$4.28M – $32.3M	$13.0M (+10%)	before first round	–	unknown	D	0%
1 Aug 2021	$11.9M	$4.32M – $32.6M	$13.1M (+10%)	before first round	–	unknown	D	0%
1 Sep 2021	$12.0M	$4.36M – $32.9M	$13.2M (+10%)	before first round	–	unknown	D	0%
29 Sep 2021	$851M	$739M – $1.5B	$1.3B (+50%)	after a round	–	unknown	B	0%
1 Oct 2021	$853M	$739M – $1.5B	$1.3B (+50%)	after a round	–	unknown	B	0%
1 Nov 2021	$883M	$739M – $1.5B	$1.3B (+44%)	after a round	–	unknown	B	0%
1 Dec 2021	$913M	$739M – $1.5B	$1.3B (+40%)	after a round	–	unknown	B	0%
1 Jan 2022	$945M	$739M – $1.5B	$1.3B (+35%)	after a round	–	unknown	B	0%
1 Feb 2022	$978M	$739M – $1.5B	$1.3B (+30%)	after a round	–	unknown	B	0%
1 Mar 2022	$1.0B	$739M – $1.5B	$1.3B (+26%)	after a round	–	unknown	B	0%
1 Apr 2022	$1.0B	$739M – $1.5B	$1.3B (+22%)	after a round	–	unknown	B	0%
1 May 2022	$1.1B	$739M – $1.5B	$1.3B (+18%)	after a round	210	unknown	B	0%
1 Jun 2022	$1.1B	$739M – $1.5B	$1.3B (+14%)	after a round	210	unknown	B	0%
1 Jul 2022	$1.2B	$739M – $1.5B	$1.3B (+10%)	after a round	210	unknown	B	0%
1 Aug 2022	$1.2B	$739M – $1.5B	$1.3B (+7%)	after a round	210	unknown	B	0%
1 Sep 2022	$1.2B	$739M – $1.5B	$1.3B (+3%)	after a round	210	unknown	B	0%
1 Oct 2022	$1.3B	$736M – $1.5B	$1.3B (0%)	after a round	210	unknown	B	0%
1 Nov 2022	$1.3B	$704M – $1.5B	$1.3B (0%)	after a round	210	unknown	B	0%
1 Dec 2022	$1.3B	$675M – $1.5B	$1.3B (0%)	after a round	210	unknown	B	0%
1 Jan 2023	$1.3B	$646M – $1.5B	$1.3B (0%)	after a round	210	unknown	B	0%
1 Feb 2023	$1.3B	$776M – $1.5B	$1.3B (0%)	after a round	370	growing	B	0%
1 Mar 2023	$1.3B	$785M – $1.5B	$1.3B (0%)	after a round	370	growing	B	0%
1 Apr 2023	$1.3B	$794M – $1.5B	$1.3B (0%)	after a round	370	growing	B	0%
1 May 2023	$1.3B	$803M – $1.5B	$1.3B (0%)	after a round	370	growing	B	0%
1 Jun 2023	$1.3B	$813M – $1.5B	$1.3B (0%)	after a round	370	growing	A	0%
1 Jul 2023	$1.3B	$823M – $1.5B	$1.3B (0%)	after a round	370	growing	A	0%
1 Aug 2023	$1.3B	$833M – $1.5B	$1.3B (0%)	after a round	370	growing	A	0%
1 Sep 2023	$1.3B	$843M – $1.5B	$1.3B (0%)	after a round	370	growing	A	0%
1 Oct 2023	$1.3B	$780M – $1.5B	$1.3B (0%)	after a round	370	growing	B	0%
1 Nov 2023	$1.3B	$384M – $1.5B	$1.3B (-1%)	after a round	400	flat	C	0%
1 Dec 2023	$1.3B	$365M – $1.5B	$1.3B (-1%)	after a round	400	flat	C	0%
1 Jan 2024	$1.3B	$347M – $1.5B	$1.3B (-2%)	after a round	400	flat	C	0%
1 Feb 2024	$1.3B	$330M – $1.5B	$1.2B (-3%)	after a round	400	flat	C	0%
1 Mar 2024	$1.3B	$315M – $1.5B	$1.2B (-3%)	after a round	400	flat	C	0%
1 Apr 2024	$1.3B	$299M – $1.5B	$1.2B (-4%)	after a round	380	flat	C	0%
1 May 2024	$1.3B	$285M – $1.5B	$1.2B (-5%)	after a round	380	flat	C	0%
1 Jun 2024	$1.3B	$271M – $1.5B	$1.2B (-6%)	after a round	380	flat	C	0%
1 Jul 2024	$1.3B	$258M – $1.5B	$1.2B (-6%)	after a round	380	flat	C	0%
1 Aug 2024	$1.0B	$245M – $1.5B	$808M (-19%)	after a round	380	flat	C	26%
1 Sep 2024	$586M	$233M – $1.4B	$352M (-40%)	after a round	340	down	C	81%
1 Oct 2024	$495M	$221M – $1.3B	$310M (-37%)	after a round	340	down	C	81%
1 Nov 2024	$480M	$210M – $1.3B	$300M (-38%)	after a round	340	down	C	81%
1 Dec 2024	$382M	$200M – $1.3B	$220M (-42%)	after a round	320	down	C	97%
1 Jan 2025	$368M	$190M – $1.3B	$212M (-42%)	after a round	320	down	C	97%
1 Feb 2025	$355M	$181M – $1.3B	$204M (-43%)	after a round	320	down	C	97%
1 Mar 2025	$344M	$173M – $1.3B	$197M (-43%)	after a round	320	down	D	97%
1 Apr 2025	$331M	$164M – $1.3B	$189M (-43%)	after a round	320	down	D	97%
15 Apr 2025	$1.0B	$869M – $1.2B	$1.0B (+1%)	after a round	320	down	A	87%
1 May 2025	$1.0B	$869M – $1.2B	$998M (0%)	after a round	320	down	A	87%
1 Jun 2025	$1.0B	$869M – $1.2B	$973M (-3%)	after a round	320	down	A	87%
1 Jul 2025	$1.0B	$869M – $1.2B	$948M (-5%)	after a round	320	down	A	87%
1 Aug 2025	$1.0B	$869M – $1.2B	$924M (-8%)	after a round	320	down	A	87%
1 Sep 2025	$999M	$869M – $1.1B	$791M (-21%)	after a round	169	shrinking	A	97%
1 Oct 2025	$999M	$869M – $1.1B	$752M (-25%)	after a round	169	shrinking	A	97%
1 Nov 2025	$998M	$868M – $1.1B	$695M (-30%)	after a round	135	shrinking	A	97%
1 Dec 2025	$998M	$868M – $1.1B	$658M (-34%)	after a round	135	shrinking	A	97%
1 Jan 2026	$998M	$868M – $1.1B	$623M (-38%)	after a round	135	shrinking	A	97%
1 Feb 2026	$998M	$867M – $1.1B	$589M (-41%)	after a round	135	shrinking	A	97%
1 Mar 2026	$997M	$866M – $1.1B	$545M (-45%)	after a round	117	shrinking	A	97%
1 Apr 2026	$996M	$866M – $1.1B	$514M (-48%)	after a round	117	shrinking	A	97%
1 May 2026	$965M	$837M – $1.1B	$479M (-50%)	after a round	117	shrinking	A	97%
1 Jun 2026	$903M	$775M – $1.1B	$435M (-52%)	after a round	91	shrinking	A	97%
1 Jul 2026	$849M	$721M – $1.0B	$418M (-51%)	after a round	91	shrinking	A	97%
1 Aug 2026	$794M	$667M – $999M	$395M (-50%)	after a round	85	shrinking	A	97%
1 Sep 2026	$745M	$618M – $961M	$378M (-49%)	after a round	85	shrinking	A	97%
1 Oct 2026	$691M	$567M – $914M	$353M (-49%)	after a round	75	shrinking	A	97%
24 Oct 2026	$657M	$535M – $887M	$343M (-48%)	after a round	75	shrinking	A	97%

Key facts about Merama

Founded: 2020
Headquarters: Mexico City, Mexico
Employees: about 75 -56% in a year
Total raised: $520M
Funding rounds: 3
Last round: Growth Equity Apr 2025

Merama was founded in 2020 by Guilherme Nosralla, Olivier Scialom and Renato Andrade.

Merama funding history

Merama has 3 funding rounds on record, from Sep 2021 to Apr 2025, $520M in total. The latest disclosed valuation is $1.00B post-money (Growth Equity, Apr 2025).

Growth Equity 14 Apr 2025
Led by SoftBank Group Corp.; with Advent International, Valor Capital Group, Monashees, Balderton Capital, BTG Pactual, Citi, Itaú Unibanco. Individuals: Marcel Telles.
Sources: dealflow.la, baybrazil.org, sceniusmexico.substack.com
$215M
$1.00B post-money
Debt 23 Apr 2024no round page
Led by JP Morgan.
Sources: valorcapitalgroup.com, latamlist.com
$80M
Series B 28 Sep 2021
Led by Advent International, SoftBank Group; with Globo Ventures, Monashees, Valor Capital Group, Balderton Capital, MAYA Capital.
Sources: finsmes.com, businesswire.com, pulse2.com and 2 more
$225M
$850M post-money

Merama investors

12 investors have backed Merama; Advent International, JP Morgan and SoftBank Group and 1 more led at least one round.

Advent International lead, 2 rounds
JP Morgan lead
SoftBank Group lead
SoftBank Group Corp. lead
Balderton Capital 2 rounds
Monashees 2 rounds
BTG Pactual
Citi
Globo Ventures
Itaú Unibanco

What Merama does

Merama works in holding companies, with 14 recorded offerings and customers in e-commerce.

Merama Growth S.A. de C.V. is a Mexican holding company engaged in e-commerce investment and partnership activities across Latin America and the United States. The company provides strategic partnerships, working capital, operational support, and proprietary technology to e-commerce businesses, supporting the export of brands and the development of digital brands. Merama also offers e-commerce expertise, operational capabilities, and low-cost capital, and is involved in the development of proprietary technology to support its operations.

Description from Veridion's company data.

Products and services

E-commerce Business Investment and Partnership Services
E-commerce Business Operational Support Services
E-commerce Business Working Capital Provision
Digital Brand Development Services
Cross-Border Brand Exporting Services
Multi-Country Brand Expansion Services
Proprietary E-commerce Technology Solutions
Sustainable Brand Development Services
Ethical Brand Development Services
Marketplace Platform Development Services
Retail Technology Solutions Development
Brand Growth Strategy Consulting Services
Brand Digital Transformation Services
Brand Profitability Acceleration Services

Markets

E-commerce

Business model

Business-to-Business
Service Provider
Enterprise

Industry codes (NAICS)

551112 Offices of Other Holding Companies 100% match

Questions about Merama

What is Merama worth?

Valuation $657M (range $535M to $887M), as of 24 Oct 2026. The last disclosed valuation was $1.00B (Growth Equity, Apr 2025).

Has Merama raised money?

Merama has 3 funding rounds on record, from Sep 2021 to Apr 2025, $520M in total. The latest disclosed valuation is $1.00B post-money (Growth Equity, Apr 2025).

Who has invested in Merama?

Advent International, JP Morgan, SoftBank Group, SoftBank Group Corp., Balderton Capital and Monashees, and 6 more. Lead investors include Advent International, JP Morgan, SoftBank Group and SoftBank Group Corp..

How many people work at Merama?

About 75, down 56% over the last year. Headcount rose from 210 in Apr 2022 to 400 in Oct 2023, then fell to 75 in Sep 2026.

What does Merama do?

Merama works in holding companies, with 14 recorded offerings and customers in e-commerce. Its main offerings are e-commerce business investment and partnership services, e-commerce business operational support services and e-commerce business working capital provision.

When was Merama founded, and where is it based?

Merama was founded in 2020 and is based in Mexico City, Mexico. It has about 75 employees, down 56% over the last year.

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