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Petal valuation, funding and investors

petalcard.com ↗LinkedIn ↗

Petal works in credit card issuance and management, based in Garden City, United States. Founded in 2016, it has about 49 employees.

Financial Services Garden City Debt
VALUATION · TODAY
$107M −25% after Growth
Range $38.7M – $393M · Grade D
TODAY
+12 MO
$500M
$1.00B
$1.50B
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Seed $4.00M
Series A $13.0M
Growth $34.0M
Series B $30.0M
Series C $55.0M
Series D $140M
Growth $35.0M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY49 employees
−6%6m growth
−8%1y growth
−46%2y growth
100
200
300
Data from Jan 2021
TODAY
Predicted in 1 yr $79.7M −25% vs today
Predicted next raise $28.3M if a round comes
Winding-down probability 81%
Last round
Growth · $35.0M · May 2023
Valuation at last round
$389M · implied
Headcount
49 · down
Grade
D
Founded
2016
How VCMC values companies →

Petal valuation today

VCMC values Petal at $107M today, with a range of $38.7M to $393M and a grade of D. The valuation starts from its last funding round, a growth round in May 2023.

Valuation by date (138 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Petal: valuation by date, as the model would have shown it on each date
DateValuationRangePredicted in 1 yrPhaseHeadcountTrendGradeWinding-down probability
1 Jan 2016$6.98M$2.54M – $19.2M$8.37M (+20%)before first round–unknownD0%
1 Feb 2016$7.01M$2.55M – $19.3M$8.60M (+23%)before first round–unknownD0%
1 Mar 2016$7.04M$2.56M – $19.3M$8.82M (+25%)before first round–unknownD0%
1 Apr 2016$7.07M$2.57M – $19.4M$9.06M (+28%)before first round–unknownD0%
1 May 2016$7.09M$2.58M – $19.5M$9.29M (+31%)before first round–unknownD0%
1 Jun 2016$7.12M$2.59M – $19.6M$9.55M (+34%)before first round–unknownD0%
1 Jul 2016$7.15M$2.60M – $19.6M$9.80M (+37%)before first round–unknownD0%
1 Aug 2016$7.34M$2.67M – $20.2M$10.1M (+37%)before first round–unknownD0%
1 Sep 2016$7.54M$2.74M – $20.7M$10.3M (+37%)before first round–unknownD0%
1 Oct 2016$7.74M$2.82M – $21.3M$10.6M (+37%)before first round–unknownD0%
1 Nov 2016$7.95M$2.89M – $21.8M$10.9M (+37%)before first round–unknownD0%
1 Dec 2016$8.16M$2.97M – $22.4M$11.2M (+37%)before first round–unknownD0%
1 Jan 2017$8.37M$3.05M – $23.0M$11.5M (+37%)before first round–unknownD0%
1 Feb 2017$8.60M$3.13M – $23.6M$11.8M (+37%)before first round–unknownD0%
1 Mar 2017$8.81M$3.21M – $24.2M$12.1M (+37%)before first round–unknownD0%
1 Apr 2017$9.05M$3.29M – $24.9M$12.4M (+37%)before first round–unknownD0%
1 May 2017$9.29M$3.38M – $25.5M$12.7M (+37%)before first round–unknownD0%
1 Jun 2017$9.54M$3.47M – $26.2M$13.1M (+37%)before first round–unknownD0%
1 Jul 2017$9.79M$3.56M – $26.9M$13.4M (+37%)before first round–unknownD0%
1 Aug 2017$10.1M$3.66M – $27.6M$13.8M (+37%)before first round–unknownD0%
1 Sep 2017$16.0M$10.5M – $48.7M$32.0M (+100%)after a round–unknownC0%
2 Sep 2017$16.0M$10.5M – $48.7M$32.0M (+100%)after a round–unknownC0%
1 Oct 2017$16.9M$10.5M – $48.7M$32.0M (+89%)after a round–unknownC0%
1 Nov 2017$18.0M$10.5M – $48.7M$32.0M (+78%)after a round–unknownC0%
1 Dec 2017$19.0M$10.5M – $48.7M$32.0M (+68%)after a round–unknownC0%
1 Jan 2018$20.2M$10.5M – $48.7M$32.0M (+59%)after a round–unknownC0%
11 Jan 2018$50.6M$35.6M – $129M$90.8M (+80%)after a round–unknownC0%
1 Feb 2018$52.3M$35.6M – $129M$90.8M (+74%)after a round–unknownC0%
1 Mar 2018$54.7M$35.6M – $129M$90.8M (+66%)after a round–unknownC0%
1 Apr 2018$57.5M$35.6M – $129M$90.8M (+58%)after a round–unknownC0%
1 May 2018$60.3M$35.6M – $129M$90.8M (+51%)after a round–unknownC0%
1 Jun 2018$63.4M$35.6M – $129M$90.8M (+43%)after a round–unknownC0%
1 Jul 2018$66.6M$35.6M – $129M$90.8M (+36%)after a round–unknownC0%
1 Aug 2018$70.0M$35.6M – $129M$90.8M (+30%)after a round–unknownC0%
1 Sep 2018$73.6M$35.6M – $129M$90.8M (+24%)after a round–unknownC0%
1 Oct 2018$77.2M$35.6M – $129M$90.8M (+18%)after a round–unknownC0%
3 Oct 2018$200M$141M – $312M$220M (+10%)after a round–unknownB0%
1 Nov 2018$202M$141M – $312M$220M (+9%)after a round–unknownB0%
1 Dec 2018$203M$141M – $312M$220M (+8%)after a round–unknownB0%
1 Jan 2019$205M$141M – $312M$220M (+7%)after a round–unknownB0%
30 Jan 2019$242M$170M – $514M$362M (+50%)after a round–unknownB0%
1 Feb 2019$242M$170M – $514M$362M (+50%)after a round–unknownB0%
1 Mar 2019$250M$170M – $514M$362M (+45%)after a round–unknownB0%
1 Apr 2019$259M$170M – $514M$362M (+40%)after a round–unknownB0%
1 May 2019$267M$170M – $514M$362M (+35%)after a round–unknownB0%
1 Jun 2019$277M$170M – $514M$362M (+31%)after a round–unknownB0%
1 Jul 2019$286M$170M – $514M$362M (+27%)after a round–unknownB0%
1 Aug 2019$296M$170M – $514M$362M (+22%)after a round–unknownB0%
1 Sep 2019$307M$170M – $514M$362M (+18%)after a round–unknownB0%
1 Oct 2019$317M$170M – $514M$362M (+14%)after a round–unknownB0%
1 Nov 2019$328M$170M – $514M$362M (+10%)after a round–unknownB0%
1 Dec 2019$339M$170M – $514M$362M (+7%)after a round–unknownB0%
1 Jan 2020$351M$170M – $514M$362M (+3%)after a round–unknownB0%
1 Feb 2020$362M$169M – $514M$362M (0%)after a round–unknownB0%
1 Mar 2020$362M$163M – $514M$362M (0%)after a round–unknownB0%
1 Apr 2020$362M$156M – $514M$362M (0%)after a round–unknownB0%
1 May 2020$362M$149M – $514M$362M (0%)after a round–unknownC0%
1 Jun 2020$362M$143M – $514M$362M (0%)after a round–unknownC0%
1 Jul 2020$362M$137M – $514M$362M (0%)after a round–unknownC0%
1 Aug 2020$362M$131M – $514M$362M (0%)after a round–unknownC0%
1 Sep 2020$362M$125M – $514M$362M (0%)after a round–unknownC0%
25 Sep 2020$465M$328M – $858M$605M (+30%)after a round–unknownB0%
1 Oct 2020$467M$328M – $858M$605M (+29%)after a round–unknownB0%
1 Nov 2020$478M$328M – $858M$605M (+26%)after a round–unknownB0%
1 Dec 2020$488M$328M – $858M$605M (+24%)after a round–unknownB0%
1 Jan 2021$499M$328M – $858M$605M (+21%)after a round98unknownB0%
1 Feb 2021$511M$328M – $858M$605M (+18%)after a round98unknownB0%
1 Mar 2021$521M$328M – $858M$605M (+16%)after a round98unknownB0%
1 Apr 2021$533M$328M – $858M$605M (+13%)after a round98flatB0%
1 May 2021$544M$328M – $858M$605M (+11%)after a round98flatB0%
1 Jun 2021$557M$328M – $858M$605M (+9%)after a round98flatB0%
1 Jul 2021$569M$328M – $858M$605M (+6%)after a round98flatB0%
1 Aug 2021$582M$328M – $858M$605M (+4%)after a round98flatB0%
1 Sep 2021$595M$328M – $858M$605M (+2%)after a round98flatB0%
1 Oct 2021$605M$324M – $858M$605M (0%)after a round98flatB0%
1 Nov 2021$605M$310M – $858M$605M (0%)after a round98flatB0%
1 Dec 2021$605M$296M – $858M$605M (0%)after a round98flatB0%
1 Jan 2022$605M$283M – $858M$605M (0%)after a round98flatB0%
6 Jan 2022$801M$695M – $1.2B$1.0B (+30%)after a round98flatA0%
1 Feb 2022$816M$695M – $1.2B$1.0B (+28%)after a round98flatA0%
1 Mar 2022$832M$695M – $1.2B$1.0B (+25%)after a round98flatA0%
1 Apr 2022$851M$695M – $1.2B$1.0B (+22%)after a round200growingA0%
1 May 2022$870M$695M – $1.2B$1.0B (+20%)after a round200growingA0%
1 Jun 2022$889M$695M – $1.2B$1.0B (+17%)after a round200growingA0%
1 Jul 2022$908M$695M – $1.2B$1.0B (+14%)after a round200growingA0%
1 Aug 2022$929M$695M – $1.2B$1.0B (+12%)after a round200growingA0%
1 Sep 2022$950M$695M – $1.2B$1.0B (+9%)after a round200growingA0%
1 Oct 2022$971M$695M – $1.2B$1.0B (+7%)after a round200growingA0%
1 Nov 2022$992M$695M – $1.2B$1.0B (+5%)after a round200unknownA0%
1 Dec 2022$1.0B$695M – $1.2B$1.0B (+3%)after a round200unknownA0%
1 Jan 2023$1.0B$695M – $1.2B$1.0B (0%)after a round200flatA0%
1 Feb 2023$1.0B$668M – $1.2B$1.0B (0%)after a round200flatA0%
1 Mar 2023$1.0B$641M – $1.2B$1.0B (0%)after a round200flatB0%
1 Apr 2023$1.0B$612M – $1.2B$1.0B (0%)after a round200flatB0%
1 May 2023$1.0B$585M – $1.2B$1.0B (0%)after a round200flatB0%
11 May 2023$389M$256M – $651M$428M (+10%)after a round200flatB0%
1 Jun 2023$391M$256M – $651M$428M (+9%)after a round200flatB0%
1 Jul 2023$394M$256M – $651M$428M (+9%)after a round200flatB0%
1 Aug 2023$397M$256M – $651M$428M (+8%)after a round200flatB0%
1 Sep 2023$401M$256M – $651M$428M (+7%)after a round200flatB0%
1 Oct 2023$366M$240M – $557M$319M (-13%)after a round150downB97%
1 Nov 2023$366M$240M – $557M$310M (-15%)after a round150downB97%
1 Dec 2023$366M$240M – $557M$301M (-18%)after a round150downB97%
1 Jan 2024$366M$240M – $557M$293M (-20%)after a round150downB97%
1 Feb 2024$366M$240M – $557M$284M (-22%)after a round150downB97%
1 Mar 2024$355M$232M – $540M$242M (-32%)after a round130shrinkingB97%
1 Apr 2024$355M$232M – $540M$232M (-34%)after a round130shrinkingB97%
1 May 2024$355M$232M – $540M$224M (-37%)after a round130shrinkingB97%
1 Jun 2024$344M$224M – $534M$210M (-39%)after a round130shrinkingB97%
1 Jul 2024$331M$213M – $527M$202M (-39%)after a round130shrinkingB97%
1 Aug 2024$294M$187M – $480M$179M (-39%)after a round91shrinkingB97%
1 Sep 2024$283M$178M – $473M$171M (-39%)after a round91shrinkingB97%
1 Oct 2024$272M$169M – $466M$165M (-40%)after a round91shrinkingB97%
1 Nov 2024$251M$155M – $442M$152M (-40%)after a round76shrinkingB97%
1 Dec 2024$242M$147M – $436M$146M (-40%)after a round76shrinkingB97%
1 Jan 2025$232M$140M – $430M$140M (-40%)after a round76shrinkingB97%
1 Feb 2025$223M$133M – $423M$134M (-40%)after a round76shrinkingB97%
1 Mar 2025$215M$127M – $418M$129M (-40%)after a round76shrinkingB97%
1 Apr 2025$207M$121M – $412M$124M (-40%)after a round76shrinkingC97%
1 May 2025$199M$115M – $406M$119M (-40%)after a round76shrinkingC97%
1 Jun 2025$187M$109M – $371M$107M (-43%)after a round76shrinkingC97%
1 Jul 2025$169M$98.0M – $343M$96.6M (-43%)after a round58shrinkingC97%
1 Aug 2025$161M$92.4M – $333M$91.6M (-43%)after a round56shrinkingC97%
1 Sep 2025$154M$87.8M – $326M$87.6M (-43%)after a round56shrinkingC97%
1 Oct 2025$146M$82.6M – $316M$82.9M (-43%)after a round53shrinkingC97%
1 Nov 2025$140M$78.5M – $310M$79.2M (-43%)after a round53shrinkingC97%
1 Dec 2025$134M$74.4M – $302M$75.5M (-44%)after a round52shrinkingC97%
1 Jan 2026$128M$70.7M – $296M$72.2M (-44%)after a round52shrinkingC97%
1 Feb 2026$123M$67.2M – $290M$69.0M (-44%)after a round52shrinkingC97%
1 Mar 2026$119M$64.2M – $285M$66.3M (-44%)after a round52shrinkingC97%
1 Apr 2026$114M$61.0M – $279M$63.3M (-44%)after a round52shrinkingC97%
1 May 2026$109M$57.8M – $272M$60.4M (-44%)after a round51shrinkingC97%
1 Jun 2026$129M$54.9M – $405M$89.4M (-30%)after a round51downC89%
1 Jul 2026$132M$51.6M – $402M$94.1M (-29%)after a round48downD82%
1 Aug 2026$133M$49.0M – $402M$96.5M (-28%)after a round48downD78%
1 Sep 2026$129M$46.6M – $399M$93.7M (-27%)after a round48downD78%
1 Oct 2026$121M$44.6M – $395M$87.3M (-28%)after a round49downD81%
24 Oct 2026$107M$38.7M – $393M$79.7M (-25%)after a round49downD81%

Key facts about Petal

Founded
2016
Headquarters
Garden City, United States
Employees
about 49 -8% in a year
Total raised
$956M
Funding rounds
10
Last round
Debt Aug 2023

Petal was founded in 2016 by Andrew Endicott, David Ehrich, Jack Arenas and Jason Gross.

Petal funding history

Petal has 10 funding rounds on record, from Sep 2017 to Aug 2023, $956M in total. The latest disclosed valuation is $800M post-money (Series D, Jan 2022).

  1. Debt 3 Aug 2023no round page

    Led by Victory Park Capital; with Trinity Capital Inc..

    Sources: finsmes.com, openbankingexpo.com

    $220M

  2. Growth Equity 10 May 2023

    Led by Valar Ventures; with Story Ventures, Core Innovation Capital, RiverPark Ventures, Synchrony, Samsung Next.

    Sources: prweb.com, coverager.com, axios.com and 7 more

    $35M

  3. Series D 5 Jan 2022

    Led by Tarsadia; with Valar Ventures, CUNA Mutual, Encore Bank, Volery Capital Partners, Gopher Asset Management, RiverPark Ventures, Afore Capital, Gaingels.

    Sources: finsmes.com, techcrunch.com, pymnts.com and 3 more

    $140M

    $800M post-money

  4. Debt 24 Feb 2021no round page

    With Silicon Valley Bank, Trinity Capital.

    Sources: finsmes.com, svb.com

    $125M

  5. Series C 24 Sep 2020

    Led by Valar Ventures; with Rosecliff Ventures, Afore Capital, RiverPark Ventures, Great Oaks Venture Capital, GR Capital, Nelstone Ventures, Abstract Ventures, Ride Ventures, The Gramercy Fund, Adventure Collective, Starta Ventures.

    Sources: finsmes.com, prweb.com, techcrunch.com and 1 more

    $55M

  6. Debt 18 Sep 2019no round page

    Led by Jefferies.

    Sources: finsmes.com, cnbc.com, pymnts.com and 2 more

    $300M

  7. Series B 29 Jan 2019

    Led by Valar Ventures; with Greyhound Capital, Third Prime, Rosecliff Ventures, Story Ventures, RiverPark Ventures, Afore Capital.

    Sources: finsmes.com, techcrunch.com, finextra.com and 1 more

    $30M

  8. Growth Equity 2 Oct 2018

    Led by Jefferies, Silicon Valley Bank.

    Sources: finsmes.com, venturebeat.com, fintechfutures.com and 1 more

    $34M

  9. Series A 10 Jan 2018

    Led by Valar Ventures; with Third Prime, RiverPark Ventures, The Social Entrepreneurs’ Fund, Brooklyn Bridge Ventures, Afore Capital, Rosecliff Ventures, Great Oaks Venture Capital, New Ground Ventures, Abstract Ventures, Ride Ventures, Story Ventures, The Gramercy Fund.

    Sources: finsmes.com, crowdfundinsider.com, pymnts.com

    $13M

  10. Seed 1 Sep 2017

    With Brooklyn Bridge Ventures, Afore Capital, Rosecliff Ventures, Guild Capital, Great Oaks Venture Capital, Story Ventures, Silicon Badia, Hone Capital, Abstract, Incite.

    $4.0M

Petal investors

37 investors have backed Petal; Valar Ventures, Jefferies and Silicon Valley Bank and 2 more led at least one round.

  • Valar Ventures lead, 5 rounds
  • Silicon Valley Bank lead, 2 rounds
  • Abstract Ventures 2 rounds
  • Ride Ventures 2 rounds
  • Abstract
  • Adventure Collective
  • CUNA Mutual
  • Encore Bank
  • Gaingels
  • Gopher Asset Management
  • Greyhound Capital
  • Hone Capital
  • Starta Ventures
  • Synchrony
  • The Social Entrepreneurs’ Fund
  • Trinity Capital Inc.
  • Volery Capital Partners

What Petal does

Petal works in financial services, with 6 recorded offerings and customers in financial services.

Tilt Card, Inc., known as Petal, is an American financial services company engaged in credit access and credit-building services. The company offers credit cards designed to help individuals build credit, with a focus on those with limited or no credit history. Petal serves clients in the United States and provides financial operations such as interest, merchant interchange, and card fees.

Description from Veridion's company data.

Products and services

  • Credit Card Issuance and Management
  • Credit Building Services
  • Mobile Account Management Services
  • Contactless Payment Technology Integration
  • Real-Time Transaction Tracking Solutions
  • Fraud Detection and Prevention Solutions

Markets

  • Financial Services

Technology

  • Contactless Payment Technology
  • Real-Time Transaction Tracking
  • Fraud Detection

Business model

  • Business-to-Consumer
  • Service Provider

Industry codes (NAICS)

  • 522210 Credit Card Issuing 100% match

Questions about Petal

What is Petal worth?

Valuation $107M (range $38.7M to $393M), as of 24 Oct 2026. The last disclosed valuation was $800M (Series D, Jan 2022).

Has Petal raised money?

Petal has 10 funding rounds on record, from Sep 2017 to Aug 2023, $956M in total. The latest disclosed valuation is $800M post-money (Series D, Jan 2022).

Who has invested in Petal?

Valar Ventures, Jefferies, Silicon Valley Bank, Tarsadia, Victory Park Capital and Afore Capital, and 31 more. Lead investors include Valar Ventures, Jefferies, Silicon Valley Bank and Tarsadia.

How many people work at Petal?

About 49, down 8% over the last year. Headcount rose from 98 in Jan 2021 to 200 in Apr 2022, then fell to 49 in Sep 2026.

What does Petal do?

Petal works in financial services, with 6 recorded offerings and customers in financial services. Its main offerings are credit card issuance and management, credit building services and mobile account management services.

When was Petal founded, and where is it based?

Petal was founded in 2016 and is based in Garden City, United States. It has about 49 employees, down 8% over the last year.

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