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Funding round

Pie Insurance Series A

Pie Insurance, which works in small business insurance solutions in Draper, raised $11M in a Series A round announced on 1 Jul 2018, led by Greycroft. 5 firms took part. It is Pie Insurance's first venture round on record.

$11M

Amount raised

Not disclosed

Post-money valuation

5

Investors

1 lead

Valuation

What this round says about the price

Pie Insurance did not disclose a valuation in this round. It is Pie Insurance's first venture round on record, 1 year after it was founded in 2017. It is 2.2% of the $489M Pie Insurance has raised in the venture rounds on record. Pie Insurance raised again 8 months later: a Series B round of $45M in Mar 2019.

Pie Insurance's funding rounds

Pie Insurance has 4 venture rounds on record. This one is highlighted.

  1. Series A this round 1 Jul 2018, led by Greycroft $11M
  2. Series B 5 Mar 2019 $45M
  3. Series C 25 Mar 2021, led by Allianz X and Acrew Capital $118M
  4. Series D 1 Sep 2022, led by Centerbridge Partners and Allianz X $315M

Investors

Who put money in

Greycroft led the round with 4 other firms.

Lead investor

  • Greycroft backs 236 venture-backed companies new investor

Also in the round

  • backs 33 venture-backed companies new investor
  • Sirius Group new investor
  • Moxley Holdings new investor
  • backs 21 venture-backed companies new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to geographic expansion, sales and marketing, scaling operations and working capital.

  • Geographic expansion
  • Sales and marketing
  • Scaling operations
  • Working capital

Comparable rounds

How it compares

24 Series A rounds in Insurance - Agents, Carriers & Brokers within a year either side disclosed an amount; the median was $11M, and this round was close to the median. The closest in time, other companies' Series A rounds in Insurance - Agents, Carriers & Brokers:

Series A rounds in Insurance - Agents, Carriers & Brokers, Jul 2017 to Jul 2019: 24 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Insurance - Agents, Carriers & Brokers18 Jul 2018$34Mnot disclosedBain Capital Ventures
Insurance - Agents, Carriers & Brokers4 Jun 2018$30Mnot disclosedValar Ventures
Insurance - Agents, Carriers & Brokers19 Jun 2018$10Mnot disclosedBessemer Venture Partners
Insurance - Agents, Carriers & Brokers26 Sep 2018$20Mnot disclosedThe Co-operators
Alan Insurance - Agents, Carriers & Brokers10 Apr 2018$28Mnot disclosedIndex Ventures
Insurance - Agents, Carriers & Brokers30 Oct 2018$11Mnot disclosedCostanoa
Insurance - Agents, Carriers & Brokers30 Apr 2018$10Mnot disclosedMoor Davidow Ventures
Insurance - Agents, Carriers & Brokers27 Nov 2018$10Mnot disclosed.406 Ventures and Hudson Structured Capital Management

Sources

Where this comes from

Reported by 4 sources. The deal data marks this round as not yet confirmed by an official announcement. Unconfirmed

Questions

Frequently asked

How much did Pie Insurance raise in its Series A round?

Pie Insurance raised $11M in its Series A round, announced in Jul 2018.

Who led Pie Insurance's Series A round?

Greycroft led it, with Aspect Ventures, Sirius Group, Moxley Holdings and Elefund.

What was Pie Insurance's valuation at the Series A round?

It was not disclosed.

How does it compare with other Series A rounds in Insurance - Agents, Carriers & Brokers?

24 Series A rounds in Insurance - Agents, Carriers & Brokers within a year either side disclosed an amount; the median was $11M, and this round was close to the median.

Did Pie Insurance raise again after this round?

Yes: a Series B round in Mar 2019 of $45M.