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Plenty valuation, funding and investors

Plenty works in indoor vertical farming production, based in South San Francisco, United States. Founded in 2013, it has about 228 employees.

Series E
VALUATION · TODAY
$688M −5% after Series E
Range $147M – $2.35B · Grade D
TODAY
+12 MO
$1.00B
$2.00B
$3.00B
$4.00B
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Series B $200M
Series E $400M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY228 employees
−1%6m growth
−6%1y growth
−42%2y growth
200
400
600
Data from Jan 2021
TODAY
Predicted in 1 yr $652M −5% vs today
Predicted next raise $241M if a round comes
Winding-down probability 59%
Last round
Series E · $400M · Jan 2022
Valuation at last round
$1.90B
Headcount
228 · down
Grade
D
Founded
2013
How VCMC values companies →

Plenty valuation today

VCMC values Plenty at $688M today, with a range of $147M to $2.3B and a grade of D. The valuation starts from its last funding round, a Series E round in Jan 2022.

Valuation by date (169 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Plenty: valuation by date, as the model would have shown it on each date
DateValuationRangePredicted in 1 yrPhaseHeadcountTrendGradeWinding-down probability
1 Jan 2013$5.09M$1.85M – $14.0M$5.34M (+5%)before first round–unknownD0%
1 Feb 2013$5.11M$1.86M – $14.0M$5.36M (+5%)before first round–unknownD0%
1 Mar 2013$5.13M$1.87M – $14.1M$5.38M (+5%)before first round–unknownD0%
1 Apr 2013$5.15M$1.88M – $14.2M$5.40M (+5%)before first round–unknownD0%
1 May 2013$5.17M$1.88M – $14.2M$5.42M (+5%)before first round–unknownD0%
1 Jun 2013$5.19M$1.89M – $14.3M$5.44M (+5%)before first round–unknownD0%
1 Jul 2013$5.21M$1.90M – $14.3M$5.46M (+5%)before first round–unknownD0%
1 Aug 2013$5.23M$1.91M – $14.4M$5.48M (+5%)before first round–unknownD0%
1 Sep 2013$5.25M$1.91M – $14.4M$5.51M (+5%)before first round–unknownD0%
1 Oct 2013$5.27M$1.92M – $14.5M$5.53M (+5%)before first round–unknownD0%
1 Nov 2013$5.30M$1.93M – $14.5M$5.55M (+5%)before first round–unknownD0%
1 Dec 2013$5.32M$1.94M – $14.6M$5.57M (+5%)before first round–unknownD0%
1 Jan 2014$5.34M$1.94M – $14.7M$5.59M (+5%)before first round–unknownD0%
1 Feb 2014$5.36M$1.95M – $14.7M$5.62M (+5%)before first round–unknownD0%
1 Mar 2014$5.38M$1.96M – $14.8M$5.64M (+5%)before first round–unknownD0%
1 Apr 2014$5.40M$1.97M – $14.8M$5.66M (+5%)before first round–unknownD0%
1 May 2014$5.42M$1.97M – $14.9M$5.68M (+5%)before first round–unknownD0%
1 Jun 2014$5.44M$1.98M – $14.9M$5.70M (+5%)before first round–unknownD0%
1 Jul 2014$5.46M$1.99M – $15.0M$5.72M (+5%)before first round–unknownD0%
1 Aug 2014$5.48M$2.00M – $15.1M$5.75M (+5%)before first round–unknownD0%
1 Sep 2014$5.51M$2.00M – $15.1M$5.77M (+5%)before first round–unknownD0%
1 Oct 2014$5.53M$2.01M – $15.2M$5.79M (+5%)before first round–unknownD0%
1 Nov 2014$5.55M$2.02M – $15.2M$5.82M (+5%)before first round–unknownD0%
1 Dec 2014$5.57M$2.03M – $15.3M$5.84M (+5%)before first round–unknownD0%
1 Jan 2015$5.59M$2.04M – $15.4M$5.86M (+5%)before first round–unknownD0%
1 Feb 2015$5.62M$2.04M – $15.4M$5.88M (+5%)before first round–unknownD0%
1 Mar 2015$5.64M$2.05M – $15.5M$5.91M (+5%)before first round–unknownD0%
1 Apr 2015$5.66M$2.06M – $15.5M$5.93M (+5%)before first round–unknownD0%
1 May 2015$5.68M$2.07M – $15.6M$5.95M (+5%)before first round–unknownD0%
1 Jun 2015$5.70M$2.08M – $15.7M$5.98M (+5%)before first round–unknownD0%
1 Jul 2015$5.72M$2.08M – $15.7M$6.00M (+5%)before first round–unknownD0%
1 Aug 2015$5.75M$2.09M – $15.8M$6.15M (+7%)before first round–unknownD0%
1 Sep 2015$5.77M$2.10M – $15.8M$6.32M (+10%)before first round–unknownD0%
1 Oct 2015$5.79M$2.11M – $15.9M$6.49M (+12%)before first round–unknownD0%
1 Nov 2015$5.82M$2.12M – $16.0M$6.66M (+15%)before first round–unknownD0%
1 Dec 2015$5.84M$2.13M – $16.0M$6.84M (+17%)before first round–unknownD0%
1 Jan 2016$5.86M$2.13M – $16.1M$7.03M (+20%)before first round–unknownD0%
1 Feb 2016$5.88M$2.14M – $16.2M$7.22M (+23%)before first round–unknownD0%
1 Mar 2016$5.91M$2.15M – $16.2M$7.40M (+25%)before first round–unknownD0%
1 Apr 2016$5.93M$2.16M – $16.3M$7.60M (+28%)before first round–unknownD0%
1 May 2016$5.95M$2.17M – $16.4M$7.80M (+31%)before first round–unknownD0%
1 Jun 2016$5.98M$2.18M – $16.4M$8.01M (+34%)before first round–unknownD0%
1 Jul 2016$6.00M$2.18M – $16.5M$8.22M (+37%)before first round–unknownD0%
1 Aug 2016$6.16M$2.24M – $16.9M$8.44M (+37%)before first round–unknownD0%
1 Sep 2016$6.33M$2.30M – $17.4M$8.67M (+37%)before first round–unknownD0%
1 Oct 2016$6.49M$2.36M – $17.8M$8.90M (+37%)before first round–unknownD0%
1 Nov 2016$6.67M$2.43M – $18.3M$9.14M (+37%)before first round–unknownD0%
1 Dec 2016$6.84M$2.49M – $18.8M$9.38M (+37%)before first round–unknownD0%
1 Jan 2017$7.03M$2.56M – $19.3M$9.63M (+37%)before first round–unknownD0%
1 Feb 2017$7.22M$2.63M – $19.8M$9.89M (+37%)before first round–unknownD0%
1 Mar 2017$7.39M$2.69M – $20.3M$10.1M (+37%)before first round–unknownD0%
1 Apr 2017$7.59M$2.76M – $20.9M$10.4M (+37%)before first round–unknownD0%
1 May 2017$7.79M$2.84M – $21.4M$10.7M (+37%)before first round–unknownD0%
1 Jun 2017$8.00M$2.91M – $22.0M$11.0M (+37%)before first round–unknownD0%
1 Jul 2017$8.21M$2.99M – $22.6M$11.3M (+37%)before first round–unknownD0%
20 Jul 2017$701M$609M – $1.2B$1.0B (+50%)after a round–unknownB0%
1 Aug 2017$710M$609M – $1.2B$1.0B (+48%)after a round–unknownB0%
1 Sep 2017$735M$609M – $1.2B$1.0B (+43%)after a round–unknownB0%
1 Oct 2017$760M$609M – $1.2B$1.0B (+38%)after a round–unknownB0%
1 Nov 2017$787M$609M – $1.2B$1.0B (+33%)after a round–unknownB0%
1 Dec 2017$813M$609M – $1.2B$1.0B (+29%)after a round–unknownB0%
1 Jan 2018$842M$609M – $1.2B$1.0B (+25%)after a round–unknownB0%
1 Feb 2018$871M$609M – $1.2B$1.0B (+21%)after a round–unknownB0%
1 Mar 2018$899M$609M – $1.2B$1.0B (+17%)after a round–unknownB0%
1 Apr 2018$930M$609M – $1.2B$1.0B (+13%)after a round–unknownB0%
1 May 2018$962M$609M – $1.2B$1.0B (+9%)after a round–unknownB0%
1 Jun 2018$995M$609M – $1.2B$1.0B (+6%)after a round–unknownB0%
1 Jul 2018$1.0B$609M – $1.2B$1.0B (+2%)after a round–unknownB0%
1 Aug 2018$1.0B$598M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Sep 2018$1.0B$572M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Oct 2018$1.0B$548M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Nov 2018$1.0B$524M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Dec 2018$1.0B$502M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Jan 2019$1.0B$480M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Feb 2019$1.0B$460M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Mar 2019$1.0B$442M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Apr 2019$1.0B$423M – $1.2B$1.0B (0%)after a round–unknownB0%
1 May 2019$1.0B$405M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Jun 2019$1.0B$387M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Jul 2019$1.0B$371M – $1.2B$1.0B (0%)after a round–unknownB0%
1 Aug 2019$1.0B$327M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Sep 2019$1.0B$311M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Oct 2019$1.0B$296M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Nov 2019$1.0B$281M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Dec 2019$1.0B$268M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Jan 2020$1.0B$254M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Feb 2020$1.0B$242M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Mar 2020$1.0B$231M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Apr 2020$1.0B$219M – $1.2B$1.0B (0%)after a round–unknownC0%
1 May 2020$1.0B$209M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Jun 2020$1.0B$198M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Jul 2020$1.0B$189M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Aug 2020$1.0B$179M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Sep 2020$1.0B$170M – $1.2B$1.0B (0%)after a round–unknownC0%
1 Oct 2020$1.0B$162M – $1.2B$1.0B (0%)after a round–unknownD0%
1 Nov 2020$1.0B$154M – $1.2B$1.0B (0%)after a round–unknownD0%
1 Dec 2020$1.0B$147M – $1.2B$1.0B (0%)after a round–unknownD0%
1 Jan 2021$1.0B$139M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Feb 2021$1.0B$133M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Mar 2021$1.0B$127M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Apr 2021$1.0B$120M – $1.2B$1.0B (0%)after a round300unknownD0%
1 May 2021$1.0B$115M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Jun 2021$1.0B$109M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Jul 2021$1.0B$104M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Aug 2021$1.0B$98.5M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Sep 2021$1.0B$93.6M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Oct 2021$1.0B$89.1M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Nov 2021$1.0B$84.7M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Dec 2021$1.0B$80.6M – $1.2B$1.0B (0%)after a round300unknownD0%
1 Jan 2022$1.0B$76.6M – $1.2B$1.0B (0%)after a round300unknownD0%
26 Jan 2022$1.9B$1.7B – $2.8B$2.5B (+30%)after a round300unknownA0%
1 Feb 2022$1.9B$1.7B – $2.8B$2.5B (+29%)after a round300unknownA0%
1 Mar 2022$1.9B$1.7B – $2.8B$2.5B (+27%)after a round300unknownA0%
1 Apr 2022$2.0B$1.7B – $2.8B$2.5B (+24%)after a round390upA0%
1 May 2022$2.0B$1.7B – $2.8B$2.5B (+21%)after a round390upA0%
1 Jun 2022$2.1B$1.7B – $2.8B$2.5B (+19%)after a round390upA0%
1 Jul 2022$2.1B$1.7B – $2.8B$2.5B (+16%)after a round390upA0%
1 Aug 2022$2.2B$1.7B – $2.8B$2.5B (+14%)after a round390unknownA0%
1 Sep 2022$2.2B$1.7B – $2.8B$2.5B (+11%)after a round390unknownA0%
1 Oct 2022$2.3B$1.7B – $2.8B$2.5B (+9%)after a round390unknownA0%
1 Nov 2022$2.3B$1.7B – $2.8B$2.5B (+6%)after a round390unknownA0%
1 Dec 2022$2.4B$1.7B – $2.8B$2.5B (+4%)after a round390unknownA0%
1 Jan 2023$2.4B$1.7B – $2.8B$2.5B (+2%)after a round390unknownA0%
1 Feb 2023$2.5B$1.6B – $2.9B$2.5B (0%)after a round430flatA0%
1 Mar 2023$2.5B$1.6B – $2.9B$2.5B (0%)after a round430flatB0%
1 Apr 2023$2.5B$1.5B – $2.9B$2.5B (0%)after a round430flatB0%
1 May 2023$2.5B$1.4B – $2.9B$2.5B (0%)after a round430flatB0%
1 Jun 2023$2.5B$1.4B – $2.9B$2.5B (0%)after a round430flatB0%
1 Jul 2023$2.5B$1.3B – $2.9B$2.5B (0%)after a round430flatB0%
1 Aug 2023$2.5B$1.3B – $2.9B$2.5B (0%)after a round430flatB0%
1 Sep 2023$2.5B$1.2B – $2.9B$2.5B (0%)after a round430flatB0%
1 Oct 2023$2.5B$1.2B – $2.9B$2.5B (0%)after a round430unknownB0%
1 Nov 2023$2.6B$1.1B – $2.9B$2.6B (0%)after a round460flatB0%
1 Dec 2023$2.6B$1.1B – $2.9B$2.6B (0%)after a round460flatB0%
1 Jan 2024$2.6B$1.0B – $2.9B$2.6B (0%)after a round460flatB0%
1 Feb 2024$2.6B$930M – $2.9B$2.6B (0%)after a round460flatB0%
1 Mar 2024$2.6B$887M – $2.9B$2.5B (-1%)after a round460flatC0%
1 Apr 2024$2.1B$817M – $2.8B$1.8B (-12%)after a round400flatC27%
1 May 2024$2.1B$778M – $2.8B$1.8B (-13%)after a round400flatC27%
1 Jun 2024$2.1B$739M – $2.8B$1.8B (-14%)after a round400flatC27%
1 Jul 2024$2.1B$704M – $2.8B$1.8B (-14%)after a round400flatC27%
1 Aug 2024$1.5B$669M – $2.7B$1.1B (-28%)after a round400downC70%
1 Sep 2024$1.3B$632M – $2.7B$897M (-33%)after a round390downC83%
1 Oct 2024$1.3B$602M – $2.7B$872M (-33%)after a round390downC83%
1 Nov 2024$1.3B$572M – $2.8B$847M (-34%)after a round390downC83%
1 Dec 2024$1.2B$541M – $2.8B$742M (-36%)after a round380downC91%
1 Jan 2025$1.1B$514M – $2.8B$719M (-37%)after a round380downC91%
1 Feb 2025$1.0B$489M – $2.8B$649M (-36%)after a round380downC91%
1 Mar 2025$981M$467M – $2.8B$630M (-36%)after a round380downC91%
1 Apr 2025$951M$444M – $2.8B$610M (-36%)after a round380downC91%
1 May 2025$996M$422M – $2.8B$655M (-34%)after a round380flatC84%
1 Jun 2025$1.0B$401M – $2.8B$700M (-33%)after a round380flatC77%
1 Jul 2025$1.1B$382M – $2.8B$745M (-31%)after a round380flatC71%
1 Aug 2025$522M$332M – $1.3B$302M (-42%)after a round254shrinkingC97%
1 Sep 2025$495M$312M – $1.2B$286M (-42%)after a round242shrinkingC97%
1 Oct 2025$476M$297M – $1.2B$274M (-42%)after a round242shrinkingC97%
1 Nov 2025$451M$280M – $1.2B$260M (-42%)after a round231shrinkingC97%
1 Dec 2025$433M$266M – $1.1B$251M (-42%)after a round231shrinkingC97%
1 Jan 2026$415M$253M – $1.1B$251M (-40%)after a round231shrinkingC97%
1 Feb 2026$381M$241M – $932M$251M (-34%)after a round231shrinkingC97%
1 Mar 2026$366M$230M – $912M$251M (-32%)after a round231shrinkingC97%
1 Apr 2026$351M$218M – $890M$251M (-29%)after a round231shrinkingC97%
1 May 2026$336M$208M – $869M$251M (-25%)after a round231shrinkingC97%
1 Jun 2026$524M$197M – $2.5B$431M (-18%)after a round226downD89%
1 Jul 2026$564M$187M – $2.5B$481M (-15%)after a round226downD82%
1 Aug 2026$605M$178M – $2.4B$533M (-12%)after a round228downD76%
1 Sep 2026$644M$169M – $2.4B$583M (-10%)after a round228downD70%
1 Oct 2026$684M$161M – $2.4B$634M (-7%)after a round228downD64%
24 Oct 2026$688M$147M – $2.3B$652M (-5%)after a round228downD59%

Key facts about Plenty

Founded
2013
Headquarters
South San Francisco, United States
Employees
about 228 -6% in a year
Total raised
$600M
Funding rounds
2
Last round
Series E Jan 2022

Plenty was founded in 2013 by Nate Storey.

Plenty funding history

Plenty has 2 funding rounds on record, from Jul 2017 to Jan 2022, $600M in total. The latest disclosed valuation is $1.90B post-money (Series E, Jan 2022).

  1. Series E 25 Jan 2022

    Led by One Madison Group, JSCapital; with Walmart, SoftBank Vision Fund.

    Sources: agfundernews.com, fooddive.com, agfundernews.com and 4 more

    $400M

    $1.90B post-money

  2. Series B 19 Jul 2017

    Led by SoftBank; with Innovation Endeavors. Individuals: Louis Bacon.

    Sources: nanalyze.com, agfundernews.com, alleywatch.com and 1 more

    $200M

    $700M post-money

Plenty investors

6 investors have backed Plenty; JSCapital, One Madison Group and SoftBank led at least one round.

What Plenty does

Plenty works in farms & agriculture production, with 13 recorded offerings and customers in agriculture and food and beverage.

Plenty Unlimited Inc. is an American agricultural technology company engaged in indoor vertical farming. The company operates modular and scalable agricultural platforms that grow a variety of crops, including strawberries, leafy greens, and other fruits and vegetables, using technologies such as sensors, computer vision, and machine learning to optimize growing conditions. Plenty also manages a research and development center and a strawberry farm, and is involved in the development of new agricultural technologies. The company is SQF- and GMP-certified and serves both local and international markets.

Description from Veridion's company data.

Products and services

  • Indoor Vertical Farming Production
  • Sustainable Produce Cultivation
  • Automated Farming Technology Development
  • Crop Diversity Management
  • Fresh Produce Delivery Services
  • Community Farm Development
  • Agricultural Technology Research and Development
  • Quality and Safety Certification Services
  • Year-Round Produce Cultivation
  • Robotics Integration in Farming
  • Leafy Green Production
  • Fruit and Vegetable Production
  • Environmental Impact Reduction Solutions

Markets

  • Agriculture
  • Food and Beverage

Technology

  • Computer Vision
  • Machine Learning
  • Sensors
  • Automation and Robotics

Certifications

  • SQF-certified
  • GMP-certified

Supply chain

  • Sustainable Sourcing
  • Localized Sourcing
  • Green Logistics

Business model

  • Business-to-Business
  • Business-to-Consumer
  • Manufacturing

Industry codes (NAICS)

  • 111419 Other Food Crops Grown Under Cover 70% match
  • 424480 Fresh Fruit and Vegetable Merchant Wholesalers 30% match

Questions about Plenty

What is Plenty worth?

Valuation $688M (range $147M to $2.3B), as of 24 Oct 2026. The last disclosed valuation was $1.90B (Series E, Jan 2022).

Has Plenty raised money?

Plenty has 2 funding rounds on record, from Jul 2017 to Jan 2022, $600M in total. The latest disclosed valuation is $1.90B post-money (Series E, Jan 2022).

Who has invested in Plenty?

JSCapital, One Madison Group, SoftBank, Innovation Endeavors, SoftBank Vision Fund and Walmart. Lead investors include JSCapital, One Madison Group and SoftBank.

How many people work at Plenty?

About 228, down 6% over the last year. Headcount rose from 300 in Jan 2021 to 460 in Oct 2023, then fell to 228 in Sep 2026.

What does Plenty do?

Plenty works in farms & agriculture production, with 13 recorded offerings and customers in agriculture and food and beverage. Its main offerings are indoor vertical farming production, sustainable produce cultivation and automated farming technology development.

When was Plenty founded, and where is it based?

Plenty was founded in 2013 and is based in South San Francisco, United States. It has about 228 employees, down 6% over the last year.