Ritual valuation, funding and investors

Ritual works in health and wellness supplement manufacturing, based in United States. Founded in 2016, it has about 239 employees.

Series B

VALUATION · TODAY

$196M −2% after Series B

Range $14.0M – $278M · Grade D

TODAY

+12 MO

$100M

$200M

$300M

$400M

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

Series A $10.5M

Series B $25.0M

ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then

HEADCOUNT · TODAY239 employees

+8%6m growth

+12%1y growth

+20%2y growth

100

200

300

Data from Jan 2021

TODAY

Predicted in 1 yr $191M −2% vs today

Predicted next raise $25.8M if a round comes

Winding-down probability 0%

Last round: Series B · $25.0M · Feb 2019
Valuation at last round: $157M · implied
Headcount: 239 · up
Grade: D
Founded: 2016

How VCMC values companies →

Ritual valuation today

VCMC values Ritual at $196M today, with a range of $14.0M to $278M and a grade of D. The valuation starts from its last funding round, a Series B round in Feb 2019.

Valuation by date (133 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Ritual: valuation by date, as the model would have shown it on each date
Date	Valuation	Range	Predicted in 1 yr	Phase	Headcount	Trend	Grade	Winding-down probability
1 Jan 2016	$5.38M	$1.96M – $14.8M	$6.45M (+20%)	before first round	–	unknown	D	0%
1 Feb 2016	$5.40M	$1.97M – $14.8M	$6.62M (+23%)	before first round	–	unknown	D	0%
1 Mar 2016	$5.42M	$1.97M – $14.9M	$6.79M (+25%)	before first round	–	unknown	D	0%
1 Apr 2016	$5.44M	$1.98M – $14.9M	$6.97M (+28%)	before first round	–	unknown	D	0%
1 May 2016	$5.46M	$1.99M – $15.0M	$7.16M (+31%)	before first round	–	unknown	D	0%
1 Jun 2016	$5.48M	$2.00M – $15.1M	$7.35M (+34%)	before first round	–	unknown	D	0%
1 Jul 2016	$5.50M	$2.00M – $15.1M	$7.54M (+37%)	before first round	–	unknown	D	0%
1 Aug 2016	$5.65M	$2.06M – $15.5M	$7.75M (+37%)	before first round	–	unknown	D	0%
1 Sep 2016	$5.80M	$2.11M – $15.9M	$7.96M (+37%)	before first round	–	unknown	D	0%
1 Oct 2016	$5.96M	$2.17M – $16.4M	$8.17M (+37%)	before first round	–	unknown	D	0%
1 Nov 2016	$6.12M	$2.23M – $16.8M	$8.39M (+37%)	before first round	–	unknown	D	0%
1 Dec 2016	$6.28M	$2.29M – $17.2M	$8.61M (+37%)	before first round	–	unknown	D	0%
1 Jan 2017	$6.45M	$2.35M – $17.7M	$8.84M (+37%)	before first round	–	unknown	D	0%
1 Feb 2017	$6.62M	$2.41M – $18.2M	$9.08M (+37%)	before first round	–	unknown	D	0%
1 Mar 2017	$6.78M	$2.47M – $18.6M	$9.30M (+37%)	before first round	–	unknown	D	0%
1 Apr 2017	$6.97M	$2.54M – $19.1M	$9.55M (+37%)	before first round	–	unknown	D	0%
1 May 2017	$7.15M	$2.60M – $19.6M	$9.80M (+37%)	before first round	–	unknown	D	0%
1 Jun 2017	$7.34M	$2.67M – $20.2M	$10.1M (+37%)	before first round	–	unknown	D	0%
1 Jul 2017	$7.54M	$2.74M – $20.7M	$10.3M (+37%)	before first round	–	unknown	D	0%
1 Aug 2017	$58.3M	$38.3M – $160M	$105M (+80%)	after a round	–	unknown	C	0%
2 Aug 2017	$58.4M	$38.3M – $160M	$105M (+80%)	after a round	–	unknown	C	0%
1 Sep 2017	$61.3M	$38.3M – $160M	$105M (+71%)	after a round	–	unknown	C	0%
1 Oct 2017	$64.4M	$38.3M – $160M	$105M (+63%)	after a round	–	unknown	C	0%
1 Nov 2017	$67.6M	$38.3M – $160M	$105M (+55%)	after a round	–	unknown	C	0%
1 Dec 2017	$71.0M	$38.3M – $160M	$105M (+48%)	after a round	–	unknown	C	0%
1 Jan 2018	$74.6M	$38.3M – $160M	$105M (+41%)	after a round	–	unknown	C	0%
1 Feb 2018	$78.4M	$38.3M – $160M	$105M (+34%)	after a round	–	unknown	C	0%
1 Mar 2018	$82.1M	$38.3M – $160M	$105M (+28%)	after a round	–	unknown	C	0%
1 Apr 2018	$86.2M	$38.3M – $160M	$105M (+22%)	after a round	–	unknown	C	0%
1 May 2018	$90.5M	$38.3M – $160M	$105M (+16%)	after a round	–	unknown	C	0%
1 Jun 2018	$95.1M	$38.3M – $160M	$105M (+10%)	after a round	–	unknown	C	0%
1 Jul 2018	$99.9M	$38.3M – $160M	$105M (+5%)	after a round	–	unknown	C	0%
1 Aug 2018	$105M	$38.3M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Sep 2018	$105M	$36.4M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Oct 2018	$105M	$34.7M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Nov 2018	$105M	$33.0M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Dec 2018	$105M	$31.4M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Jan 2019	$105M	$29.8M – $160M	$105M (0%)	after a round	–	unknown	C	0%
1 Feb 2019	$105M	$28.3M – $160M	$105M (0%)	after a round	–	unknown	C	0%
6 Feb 2019	$157M	$110M – $333M	$235M (+50%)	after a round	–	unknown	B	0%
1 Mar 2019	$161M	$110M – $333M	$235M (+46%)	after a round	–	unknown	B	0%
1 Apr 2019	$166M	$110M – $333M	$235M (+41%)	after a round	–	unknown	B	0%
1 May 2019	$172M	$110M – $333M	$235M (+36%)	after a round	–	unknown	B	0%
1 Jun 2019	$178M	$110M – $333M	$235M (+32%)	after a round	–	unknown	B	0%
1 Jul 2019	$184M	$110M – $333M	$235M (+28%)	after a round	–	unknown	B	0%
1 Aug 2019	$191M	$110M – $333M	$235M (+23%)	after a round	–	unknown	B	0%
1 Sep 2019	$197M	$110M – $333M	$235M (+19%)	after a round	–	unknown	B	0%
1 Oct 2019	$204M	$110M – $333M	$235M (+15%)	after a round	–	unknown	B	0%
1 Nov 2019	$211M	$110M – $333M	$235M (+11%)	after a round	–	unknown	B	0%
1 Dec 2019	$218M	$110M – $333M	$235M (+8%)	after a round	–	unknown	B	0%
1 Jan 2020	$226M	$110M – $333M	$235M (+4%)	after a round	–	unknown	B	0%
1 Feb 2020	$234M	$110M – $333M	$235M (0%)	after a round	–	unknown	B	0%
1 Mar 2020	$235M	$107M – $333M	$235M (0%)	after a round	–	unknown	B	0%
1 Apr 2020	$235M	$102M – $333M	$235M (0%)	after a round	–	unknown	B	0%
1 May 2020	$235M	$97.6M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Jun 2020	$235M	$93.4M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Jul 2020	$235M	$89.5M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Aug 2020	$235M	$85.6M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Sep 2020	$235M	$81.9M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Oct 2020	$235M	$78.5M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Nov 2020	$235M	$75.1M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Dec 2020	$235M	$72.0M – $333M	$235M (0%)	after a round	–	unknown	C	0%
1 Jan 2021	$235M	$68.8M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Feb 2021	$235M	$65.9M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Mar 2021	$235M	$58.2M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Apr 2021	$235M	$55.3M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 May 2021	$235M	$52.6M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Jun 2021	$235M	$50.0M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Jul 2021	$235M	$47.6M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Aug 2021	$235M	$45.2M – $333M	$235M (0%)	after a round	82	unknown	C	0%
1 Sep 2021	$235M	$43.0M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Oct 2021	$235M	$40.9M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Nov 2021	$235M	$38.9M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Dec 2021	$235M	$37.0M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Jan 2022	$235M	$35.2M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Feb 2022	$235M	$33.4M – $333M	$235M (0%)	after a round	82	unknown	D	0%
1 Mar 2022	$235M	$96.2M – $333M	$235M (0%)	after a round	120	growing	C	0%
1 Apr 2022	$235M	$94.6M – $333M	$235M (0%)	after a round	120	growing	C	0%
1 May 2022	$235M	$93.0M – $333M	$235M (0%)	after a round	120	growing	C	0%
1 Jun 2022	$235M	$91.5M – $333M	$235M (0%)	after a round	120	growing	C	0%
1 Jul 2022	$235M	$90.0M – $333M	$235M (0%)	after a round	120	growing	C	0%
1 Aug 2022	$235M	$24.8M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Sep 2022	$235M	$23.6M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Oct 2022	$235M	$22.5M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Nov 2022	$235M	$21.4M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Dec 2022	$235M	$20.3M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Jan 2023	$235M	$19.3M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Feb 2023	$235M	$18.4M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Mar 2023	$235M	$17.5M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 Apr 2023	$235M	$16.7M – $333M	$235M (0%)	after a round	120	unknown	D	0%
1 May 2023	$234M	$20.7M – $332M	$233M (0%)	after a round	160	up	D	0%
1 Jun 2023	$234M	$19.8M – $331M	$233M (0%)	after a round	160	up	D	0%
1 Jul 2023	$234M	$18.9M – $331M	$233M (0%)	after a round	160	up	D	0%
1 Aug 2023	$233M	$18.1M – $331M	$232M (0%)	after a round	160	up	D	0%
1 Sep 2023	$235M	$13.0M – $333M	$235M (0%)	after a round	160	unknown	D	0%
1 Oct 2023	$235M	$12.3M – $333M	$235M (0%)	after a round	160	unknown	D	0%
1 Nov 2023	$218M	$15.8M – $309M	$209M (-4%)	after a round	190	up	D	0%
1 Dec 2023	$217M	$15.1M – $308M	$208M (-4%)	after a round	190	up	D	0%
1 Jan 2024	$217M	$15.0M – $307M	$207M (-4%)	after a round	190	up	D	0%
1 Feb 2024	$216M	$15.0M – $306M	$207M (-4%)	after a round	190	up	D	0%
1 Mar 2024	$215M	$15.0M – $305M	$206M (-4%)	after a round	190	up	D	0%
1 Apr 2024	$222M	$15.0M – $315M	$217M (-3%)	after a round	200	up	D	0%
1 May 2024	$222M	$15.0M – $315M	$216M (-3%)	after a round	200	up	D	0%
1 Jun 2024	$221M	$15.0M – $314M	$216M (-3%)	after a round	200	up	D	0%
1 Jul 2024	$221M	$15.0M – $313M	$215M (-3%)	after a round	200	up	D	0%
1 Aug 2024	$220M	$15.0M – $312M	$214M (-3%)	after a round	200	up	D	0%
1 Sep 2024	$216M	$15.0M – $307M	$210M (-3%)	after a round	200	up	D	0%
1 Oct 2024	$216M	$15.0M – $306M	$209M (-3%)	after a round	200	up	D	0%
1 Nov 2024	$215M	$15.0M – $305M	$208M (-3%)	after a round	200	up	D	0%
1 Dec 2024	$192M	$15.0M – $272M	$178M (-7%)	after a round	210	up	D	0%
1 Jan 2025	$191M	$15.0M – $270M	$177M (-7%)	after a round	210	up	D	0%
1 Feb 2025	$189M	$15.0M – $269M	$176M (-7%)	after a round	210	up	D	0%
1 Mar 2025	$188M	$14.0M – $267M	$175M (-7%)	after a round	210	up	D	0%
1 Apr 2025	$187M	$14.0M – $266M	$174M (-7%)	after a round	210	up	D	0%
1 May 2025	$178M	$11.0M – $253M	$164M (-8%)	after a round	210	flat	D	0%
1 Jun 2025	$177M	$11.0M – $251M	$163M (-8%)	after a round	210	flat	D	0%
1 Jul 2025	$176M	$11.0M – $250M	$162M (-8%)	after a round	210	flat	D	0%
1 Aug 2025	$175M	$11.0M – $249M	$161M (-8%)	after a round	208	flat	D	0%
1 Sep 2025	$177M	$11.0M – $252M	$164M (-8%)	after a round	214	flat	D	0%
1 Oct 2025	$174M	$11.0M – $247M	$160M (-8%)	after a round	214	flat	D	0%
1 Nov 2025	$176M	$11.0M – $249M	$163M (-7%)	after a round	217	flat	D	0%
1 Dec 2025	$175M	$11.0M – $248M	$162M (-7%)	after a round	217	flat	D	0%
1 Jan 2026	$173M	$11.0M – $246M	$160M (-7%)	after a round	217	flat	D	0%
1 Feb 2026	$175M	$11.0M – $248M	$162M (-7%)	after a round	221	flat	D	0%
1 Mar 2026	$167M	$11.0M – $237M	$157M (-6%)	after a round	221	flat	D	0%
1 Apr 2026	$166M	$11.0M – $235M	$157M (-5%)	after a round	221	flat	D	0%
1 May 2026	$164M	$11.0M – $233M	$157M (-5%)	after a round	221	flat	D	0%
1 Jun 2026	$186M	$14.0M – $264M	$176M (-5%)	after a round	241	up	D	0%
1 Jul 2026	$185M	$14.0M – $263M	$175M (-5%)	after a round	241	up	D	0%
1 Aug 2026	$188M	$14.0M – $266M	$178M (-5%)	after a round	240	up	D	0%
1 Sep 2026	$187M	$14.0M – $265M	$178M (-5%)	after a round	240	up	D	0%
1 Oct 2026	$187M	$14.0M – $266M	$178M (-5%)	after a round	239	up	D	0%
24 Oct 2026	$196M	$14.0M – $278M	$191M (-2%)	after a round	239	up	D	0%

Key facts about Ritual

Founded: 2016
Headquarters: United States
Employees: about 239 +12% in a year
Total raised: $36M
Funding rounds: 2
Last round: Series B Feb 2019

Ritual was founded in 2016 by Katerina Schneider, Ray Reddy and Sean Silcoff.

Ritual funding history

Ritual has 2 funding rounds on record, from Aug 2017 to Feb 2019, $36M in total. None disclosed a valuation.

Series B 5 Feb 2019
Led by Norwest; with Forerunner, Founders Fund, Acequia Capital, AME Cloud Ventures, Amplify, AVV, Bedrock, Caffeinated, Cherubic Ventures, Correlation Ventures, Felicis, HCVC, Khosla Ventures, Launchpad Capital, LAUNCHub, Lerer Hippeau, Newfund Capital, NextView Ventures, Outlander VC, Peterson Ventures, Primitive Ventures, Red Sea Ventures, Samsung Next, Sequoia Capital, SLVC, Sparrow Capital, SV Angel, The HIT Forge, Transmedia Capital, Union Square Ventures.
Sources: underwire.works, biospace.com, techcrunch.com
$25M
Series A 1 Aug 2017
Led by Founders Fund; with Forerunner, Norwest, Upfront Ventures.
Sources: finsmes.com, nutraingredients.com, techcrunch.com
$11M

Ritual investors

32 investors have backed Ritual; Founders Fund and Norwest led at least one round.

What Ritual does

Ritual works in vitamins & supplements, with 15 recorded offerings and customers in health and wellness.

Natals, Inc., known as Ritual, is an American company engaged in the development and retail of health and wellness supplements, including multivitamins, prenatal vitamins, gut health supplements, skin health products, relaxation supplements, and performance recovery supplements. The company operates globally, serving customers in the United States, Canada, and the United Kingdom, and is certified as vegan and non-GMO. Ritual also conducts clinical research and product development, and its products are backed by clinical studies.

Description from Veridion's company data.

Products and services

Health and Wellness Supplement Manufacturing
Nutritional Supplement Formulation and Development
Clinical Supplement Research and Validation
Vegan and Non-GMO Supplement Certification
Heavy Metal Testing and Quality Assurance
Patented Capsule Design Implementation
Supplement Retail and Distribution
Multivitamin Manufacturing
Prenatal and Postnatal Supplement Manufacturing
Gut Health Supplement Manufacturing
Skin Health Supplement Manufacturing
Relaxation and Recovery Supplement Manufacturing
Essential Protein Supplement Manufacturing
Synbiotic Supplement Manufacturing
Sustainable Supplement Manufacturing

Markets

Health and Wellness

Technology

Patented Capsule Design

Certifications

Clean Label Project certified
Vegan certified
Non-GMO certified

Supply chain

Sustainable Sourcing
Ethical Procurement
Traceability
Direct-to-Consumer Distribution

Business model

Business-to-Consumer
Manufacturing
Retail
E-commerce

Industry codes (NAICS)

325411 Medicinal and Botanical Manufacturing 60% match
456191 Food (Health) Supplement Retailers 40% match

Questions about Ritual

What is Ritual worth?

Valuation $196M (range $14.0M to $278M), as of 24 Oct 2026.

Has Ritual raised money?

Ritual has 2 funding rounds on record, from Aug 2017 to Feb 2019, $36M in total. None disclosed a valuation.

Who has invested in Ritual?

Founders Fund, Norwest, Forerunner, Acequia Capital, AME Cloud Ventures and Amplify, and 26 more. Lead investors include Founders Fund and Norwest.

How many people work at Ritual?

About 239, up 12% over the last year. Headcount grew from 82 in Jan 2021 to 239 in Sep 2026.

What does Ritual do?

Ritual works in vitamins & supplements, with 15 recorded offerings and customers in health and wellness. Its main offerings are health and wellness supplement manufacturing, nutritional supplement formulation and development and clinical supplement research and validation.

When was Ritual founded, and where is it based?

Ritual was founded in 2016 and is based in United States. It has about 239 employees, up 12% over the last year.

How we value companies Report an issue