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Toutiao valuation, funding and investors

Toutiao works in digital media content distribution, based in Beijing, China. Founded in 2012, it has about 1,130 employees.

Tech Companies Series D
VALUATION · TODAY
$14.30B +0% after Series D
Range $956M – $16.45B · Grade D
TODAY
+12 MO
$5.00B
$10.00B
$15.00B
$20.00B
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Series D $1.00B
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY1,130 employees
+0%6m growth
+1612%1y growth
+1612%2y growth
500
1,000
1,500
Data from Jan 2021
TODAY
Predicted in 1 yr $14.30B +0% vs today
Predicted next raise $1.81B if a round comes
Winding-down probability 0%
Last round
Series D · $1.00B · Apr 2017
Valuation at last round
$11.00B
Headcount
1,130
Grade
D
Founded
2012
How VCMC values companies →

Toutiao valuation today

VCMC values Toutiao at $14.3B today, with a range of $956M to $16.4B and a grade of D. The valuation starts from its last funding round, a Series D round in Apr 2017.

Valuation by date (180 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Toutiao: valuation by date, as the model would have shown it on each date
DateValuationRangePredicted in 1 yrPhaseHeadcountTrendGradeWinding-down probability
1 Jan 2012$1.82M$0.66M – $5.00M$1.86M (+2%)before first round–unknownD0%
1 Feb 2012$1.82M$0.66M – $5.00M$1.87M (+3%)before first round–unknownD0%
1 Mar 2012$1.82M$0.66M – $5.00M$1.88M (+3%)before first round–unknownD0%
1 Apr 2012$1.82M$0.66M – $5.00M$1.89M (+4%)before first round–unknownD0%
1 May 2012$1.82M$0.66M – $5.00M$1.89M (+4%)before first round–unknownD0%
1 Jun 2012$1.82M$0.66M – $5.00M$1.90M (+4%)before first round–unknownD0%
1 Jul 2012$1.82M$0.66M – $5.00M$1.91M (+5%)before first round–unknownD0%
1 Aug 2012$1.83M$0.67M – $5.02M$1.92M (+5%)before first round–unknownD0%
1 Sep 2012$1.84M$0.67M – $5.04M$1.92M (+5%)before first round–unknownD0%
1 Oct 2012$1.84M$0.67M – $5.06M$1.93M (+5%)before first round–unknownD0%
1 Nov 2012$1.85M$0.67M – $5.08M$1.94M (+5%)before first round–unknownD0%
1 Dec 2012$1.86M$0.68M – $5.10M$1.95M (+5%)before first round–unknownD0%
1 Jan 2013$1.86M$0.68M – $5.12M$1.95M (+5%)before first round–unknownD0%
1 Feb 2013$1.87M$0.68M – $5.14M$1.96M (+5%)before first round–unknownD0%
1 Mar 2013$1.88M$0.68M – $5.16M$1.97M (+5%)before first round–unknownD0%
1 Apr 2013$1.89M$0.69M – $5.18M$1.98M (+5%)before first round–unknownD0%
1 May 2013$1.89M$0.69M – $5.20M$1.98M (+5%)before first round–unknownD0%
1 Jun 2013$1.90M$0.69M – $5.22M$1.99M (+5%)before first round–unknownD0%
1 Jul 2013$1.91M$0.69M – $5.24M$2.00M (+5%)before first round–unknownD0%
1 Aug 2013$1.92M$0.70M – $5.26M$2.01M (+5%)before first round–unknownD0%
1 Sep 2013$1.92M$0.70M – $5.28M$2.02M (+5%)before first round–unknownD0%
1 Oct 2013$1.93M$0.70M – $5.30M$2.02M (+5%)before first round–unknownD0%
1 Nov 2013$1.94M$0.71M – $5.33M$2.03M (+5%)before first round–unknownD0%
1 Dec 2013$1.95M$0.71M – $5.35M$2.04M (+5%)before first round–unknownD0%
1 Jan 2014$1.95M$0.71M – $5.37M$2.05M (+5%)before first round–unknownD0%
1 Feb 2014$1.96M$0.71M – $5.39M$2.06M (+5%)before first round–unknownD0%
1 Mar 2014$1.97M$0.72M – $5.41M$2.06M (+5%)before first round–unknownD0%
1 Apr 2014$1.98M$0.72M – $5.43M$2.07M (+5%)before first round–unknownD0%
1 May 2014$1.98M$0.72M – $5.45M$2.08M (+5%)before first round–unknownD0%
1 Jun 2014$1.99M$0.73M – $5.47M$2.09M (+5%)before first round–unknownD0%
1 Jul 2014$2.00M$0.73M – $5.49M$2.10M (+5%)before first round–unknownD0%
1 Aug 2014$2.01M$0.73M – $5.52M$2.10M (+5%)before first round–unknownD0%
1 Sep 2014$2.02M$0.73M – $5.54M$2.11M (+5%)before first round–unknownD0%
1 Oct 2014$2.02M$0.74M – $5.56M$2.12M (+5%)before first round–unknownD0%
1 Nov 2014$2.03M$0.74M – $5.58M$2.13M (+5%)before first round–unknownD0%
1 Dec 2014$2.04M$0.74M – $5.60M$2.14M (+5%)before first round–unknownD0%
1 Jan 2015$2.05M$0.75M – $5.63M$2.15M (+5%)before first round–unknownD0%
1 Feb 2015$2.06M$0.75M – $5.65M$2.15M (+5%)before first round–unknownD0%
1 Mar 2015$2.06M$0.75M – $5.67M$2.16M (+5%)before first round–unknownD0%
1 Apr 2015$2.07M$0.75M – $5.69M$2.17M (+5%)before first round–unknownD0%
1 May 2015$2.08M$0.76M – $5.71M$2.18M (+5%)before first round–unknownD0%
1 Jun 2015$2.09M$0.76M – $5.74M$2.19M (+5%)before first round–unknownD0%
1 Jul 2015$2.10M$0.76M – $5.76M$2.20M (+5%)before first round–unknownD0%
1 Aug 2015$2.10M$0.77M – $5.78M$2.25M (+7%)before first round–unknownD0%
1 Sep 2015$2.11M$0.77M – $5.80M$2.31M (+10%)before first round–unknownD0%
1 Oct 2015$2.12M$0.77M – $5.83M$2.38M (+12%)before first round–unknownD0%
1 Nov 2015$2.13M$0.78M – $5.85M$2.44M (+15%)before first round–unknownD0%
1 Dec 2015$2.14M$0.78M – $5.87M$2.50M (+17%)before first round–unknownD0%
1 Jan 2016$2.15M$0.78M – $5.90M$2.57M (+20%)before first round–unknownD0%
1 Feb 2016$2.15M$0.78M – $5.92M$2.64M (+23%)before first round–unknownD0%
1 Mar 2016$2.16M$0.79M – $5.94M$2.71M (+25%)before first round–unknownD0%
1 Apr 2016$2.17M$0.79M – $5.96M$2.78M (+28%)before first round–unknownD0%
1 May 2016$2.18M$0.79M – $5.99M$2.86M (+31%)before first round–unknownD0%
1 Jun 2016$2.19M$0.80M – $6.01M$2.93M (+34%)before first round–unknownD0%
1 Jul 2016$2.20M$0.80M – $6.03M$3.01M (+37%)before first round–unknownD0%
1 Aug 2016$2.26M$0.82M – $6.20M$3.09M (+37%)before first round–unknownD0%
1 Sep 2016$2.32M$0.84M – $6.36M$3.18M (+37%)before first round–unknownD0%
1 Oct 2016$2.38M$0.87M – $6.53M$3.26M (+37%)before first round–unknownD0%
1 Nov 2016$2.44M$0.89M – $6.71M$3.35M (+37%)before first round–unknownD0%
1 Dec 2016$2.51M$0.91M – $6.88M$3.44M (+37%)before first round–unknownD0%
1 Jan 2017$2.57M$0.94M – $7.07M$3.53M (+37%)before first round–unknownD0%
1 Feb 2017$2.64M$0.96M – $7.26M$3.62M (+37%)before first round–unknownD0%
1 Mar 2017$2.71M$0.99M – $7.44M$3.71M (+37%)before first round–unknownD0%
1 Apr 2017$2.78M$1.01M – $7.64M$3.81M (+37%)before first round–unknownD0%
8 Apr 2017$11.0B$9.6B – $16.4B$14.3B (+30%)after a round–unknownA0%
1 May 2017$11.2B$9.6B – $16.4B$14.3B (+28%)after a round–unknownA0%
1 Jun 2017$11.4B$9.6B – $16.4B$14.3B (+25%)after a round–unknownA0%
1 Jul 2017$11.7B$9.6B – $16.4B$14.3B (+22%)after a round–unknownA0%
1 Aug 2017$12.0B$9.6B – $16.4B$14.3B (+20%)after a round–unknownA0%
1 Sep 2017$12.2B$9.6B – $16.4B$14.3B (+17%)after a round–unknownA0%
1 Oct 2017$12.5B$9.6B – $16.4B$14.3B (+14%)after a round–unknownA0%
1 Nov 2017$12.8B$9.6B – $16.4B$14.3B (+12%)after a round–unknownA0%
1 Dec 2017$13.1B$9.6B – $16.4B$14.3B (+10%)after a round–unknownA0%
1 Jan 2018$13.3B$9.6B – $16.4B$14.3B (+7%)after a round–unknownA0%
1 Feb 2018$13.6B$9.6B – $16.4B$14.3B (+5%)after a round–unknownA0%
1 Mar 2018$13.9B$9.6B – $16.4B$14.3B (+3%)after a round–unknownA0%
1 Apr 2018$14.2B$9.6B – $16.4B$14.3B (0%)after a round–unknownA0%
1 May 2018$14.3B$9.2B – $16.4B$14.3B (0%)after a round–unknownA0%
1 Jun 2018$14.3B$8.8B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Jul 2018$14.3B$8.4B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Aug 2018$14.3B$8.0B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Sep 2018$14.3B$7.7B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Oct 2018$14.3B$7.3B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Nov 2018$14.3B$7.0B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Dec 2018$14.3B$6.7B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Jan 2019$14.3B$6.4B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Feb 2019$14.3B$6.1B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Mar 2019$14.3B$5.9B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Apr 2019$14.3B$5.6B – $16.4B$14.3B (0%)after a round–unknownB0%
1 May 2019$14.3B$5.0B – $16.4B$14.3B (0%)after a round–unknownB0%
1 Jun 2019$14.3B$4.8B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Jul 2019$14.3B$4.6B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Aug 2019$14.3B$4.3B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Sep 2019$14.3B$4.1B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Oct 2019$14.3B$3.9B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Nov 2019$14.3B$3.7B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Dec 2019$14.3B$3.6B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Jan 2020$14.3B$3.4B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Feb 2020$14.3B$3.2B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Mar 2020$14.3B$3.1B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Apr 2020$14.3B$2.9B – $16.4B$14.3B (0%)after a round–unknownC0%
1 May 2020$14.3B$2.8B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Jun 2020$14.3B$2.6B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Jul 2020$14.3B$2.5B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Aug 2020$14.3B$2.4B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Sep 2020$14.3B$2.3B – $16.4B$14.3B (0%)after a round–unknownC0%
1 Oct 2020$14.3B$2.2B – $16.4B$14.3B (0%)after a round–unknownD0%
1 Nov 2020$14.3B$2.0B – $16.4B$14.3B (0%)after a round–unknownD0%
1 Dec 2020$14.3B$1.9B – $16.4B$14.3B (0%)after a round–unknownD0%
1 Jan 2021$14.3B$1.9B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Feb 2021$14.3B$1.8B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Mar 2021$14.3B$1.7B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Apr 2021$14.3B$1.6B – $16.4B$14.3B (0%)after a round66unknownD0%
1 May 2021$14.3B$1.5B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jun 2021$14.3B$1.4B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jul 2021$14.3B$1.4B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Aug 2021$14.3B$1.3B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Sep 2021$14.3B$1.2B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Oct 2021$14.3B$1.2B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Nov 2021$14.3B$1.1B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Dec 2021$14.3B$1.1B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jan 2022$14.3B$1.0B – $16.4B$14.3B (0%)after a round66unknownD0%
1 Feb 2022$14.3B$966M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Mar 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Apr 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 May 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jun 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jul 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Aug 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Sep 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Oct 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Nov 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Dec 2022$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jan 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Feb 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Mar 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Apr 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 May 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jun 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jul 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Aug 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Sep 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Oct 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Nov 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Dec 2023$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jan 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Feb 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Mar 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Apr 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 May 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jun 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jul 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Aug 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Sep 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Oct 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Nov 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Dec 2024$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jan 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Feb 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Mar 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Apr 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 May 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jun 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Jul 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Aug 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Sep 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Oct 2025$14.3B$956M – $16.4B$14.3B (0%)after a round66unknownD0%
1 Nov 2025$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Dec 2025$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Jan 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Feb 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Mar 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Apr 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 May 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Jun 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Jul 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Aug 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Sep 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
1 Oct 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%
24 Oct 2026$14.3B$956M – $16.4B$14.3B (0%)after a round1,130unknownD0%

Key facts about Toutiao

Founded
2012
Headquarters
Beijing, China
Employees
about 1,130
Total raised
$1.00B
Funding rounds
1
Last round
Series D Apr 2017

Toutiao was founded in 2012 by Liang Rubo and Zhang Yiming.

Toutiao funding history

Toutiao has 1 funding round on record, from Apr 2017 to Apr 2017, $1.00B in total. The latest disclosed valuation is $11.00B post-money (Series D, Apr 2017).

  1. Series D 7 Apr 2017

    With Sequoia Capital, China Construction Bank International.

    Sources: technode.com, axios.com

    $1.00B

    $11.00B post-money

Toutiao investors

2 investors have backed Toutiao.

What Toutiao does

Toutiao works in tech companies, with 15 recorded offerings and customers in media and entertainment and information technology.

Beijing Douyin Information Service Co., Ltd. (北京抖音信息服务有限公司), known as Toutiao, is a Chinese company that operates as a media and information distribution platform, providing news, videos, and articles across various categories. The company also offers news publishing, video production, and advertising services, and utilizes machine learning and data mining technologies to deliver personalized content to users. Toutiao serves individuals, businesses, and media outlets, and holds multiple licenses and certifications related to internet news information services, network culture operation, publishing, commercial performance, and internet religious information services.

Description from Veridion's company data.

Products and services

  • Digital Media Content Distribution
  • News Content Publishing
  • Video Content Production
  • Live Streaming Services
  • Advertising Campaign Services
  • Recommendation Engine Development
  • Machine Learning Solutions Development
  • Data Mining Solutions Development
  • Media Partnership Services
  • Content Creation Services
  • Social Media Content Distribution
  • Enterprise Software Solutions Development
  • Artificial Intelligence Platform Development
  • Internet Information Services
  • Media and Information Platform Services

Markets

  • Media and Entertainment
  • Information Technology

Technology

  • Machine Learning-Based Content Recommendation
  • Data Mining for Content Recommendation

Business model

  • Business-to-Business
  • Business-to-Consumer
  • Service Provider
  • Entertainment
  • Advertising-Based

Industry codes (NAICS)

  • 513110 Newspaper Publishers 50% match
  • 512110 Motion Picture and Video Production 25% match
  • 541810 Advertising Agencies 25% match

Questions about Toutiao

What is Toutiao worth?

Valuation $14.3B (range $956M to $16.4B), as of 24 Oct 2026. The last disclosed valuation was $11.00B (Series D, Apr 2017).

Has Toutiao raised money?

Toutiao has 1 funding round on record, from Apr 2017 to Apr 2017, $1.00B in total. The latest disclosed valuation is $11.00B post-money (Series D, Apr 2017).

Who has invested in Toutiao?

China Construction Bank International and Sequoia Capital.

How many people work at Toutiao?

About 1,130. Headcount grew from 66 in Jan 2021 to 1,130 in Oct 2025.

What does Toutiao do?

Toutiao works in tech companies, with 15 recorded offerings and customers in media and entertainment and information technology. Its main offerings are digital media content distribution, news content publishing and video content production.

When was Toutiao founded, and where is it based?

Toutiao was founded in 2012 and is based in Beijing, China. It has about 1,130 employees.