Trax valuation, funding and investors

traxretail.com ↗LinkedIn ↗

Trax works in AI-Driven retail management solutions, based in Singapore. Founded in 2010, it has about 575 employees.

Tech Companies Singapore Series E

VALUATION · TODAY

$730M −12% after Series E

Range $348M – $2.64B · Grade D

TODAY

+12 MO

$2.50B

$5.00B

$7.50B

$10.00B

2011

2013

2015

2017

2019

2021

2023

2025

2027

Series D $100M

Series E $640M

ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then

HEADCOUNT · TODAY575 employees

−27%6m growth

−31%1y growth

−32%2y growth

500

1,000

1,500

Data from Jan 2021

TODAY

Predicted in 1 yr $646M −12% vs today

Predicted next raise $812M if a round comes

Winding-down probability 97%

Last round: Series E · $640M · Apr 2021
Valuation at last round: $4.95B · implied
Headcount: 575 · shrinking
Grade: D
Founded: 2010

How VCMC values companies →

Trax valuation today

VCMC values Trax at $730M today, with a range of $348M to $2.6B and a grade of D. The valuation starts from its last funding round, a Series E round in Apr 2021.

Valuation by date (205 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Trax: valuation by date, as the model would have shown it on each date
Date	Valuation	Range	Predicted in 1 yr	Phase	Headcount	Trend	Grade	Winding-down probability
1 Jan 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Feb 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Mar 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Apr 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 May 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Jun 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Jul 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Aug 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Sep 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Oct 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Nov 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Dec 2010	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Jan 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Feb 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Mar 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Apr 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 May 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Jun 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Jul 2011	$1.82M	$0.66M – $5.00M	$1.82M (0%)	before first round	–	unknown	D	0%
1 Aug 2011	$1.82M	$0.66M – $5.00M	$1.83M (0%)	before first round	–	unknown	D	0%
1 Sep 2011	$1.82M	$0.66M – $5.00M	$1.84M (+1%)	before first round	–	unknown	D	0%
1 Oct 2011	$1.82M	$0.66M – $5.00M	$1.84M (+1%)	before first round	–	unknown	D	0%
1 Nov 2011	$1.82M	$0.66M – $5.00M	$1.85M (+2%)	before first round	–	unknown	D	0%
1 Dec 2011	$1.82M	$0.66M – $5.00M	$1.86M (+2%)	before first round	–	unknown	D	0%
1 Jan 2012	$1.82M	$0.66M – $5.00M	$1.86M (+2%)	before first round	–	unknown	D	0%
1 Feb 2012	$1.82M	$0.66M – $5.00M	$1.87M (+3%)	before first round	–	unknown	D	0%
1 Mar 2012	$1.82M	$0.66M – $5.00M	$1.88M (+3%)	before first round	–	unknown	D	0%
1 Apr 2012	$1.82M	$0.66M – $5.00M	$1.89M (+4%)	before first round	–	unknown	D	0%
1 May 2012	$1.82M	$0.66M – $5.00M	$1.89M (+4%)	before first round	–	unknown	D	0%
1 Jun 2012	$1.82M	$0.66M – $5.00M	$1.90M (+4%)	before first round	–	unknown	D	0%
1 Jul 2012	$1.82M	$0.66M – $5.00M	$1.91M (+5%)	before first round	–	unknown	D	0%
1 Aug 2012	$1.83M	$0.67M – $5.02M	$1.92M (+5%)	before first round	–	unknown	D	0%
1 Sep 2012	$1.84M	$0.67M – $5.04M	$1.92M (+5%)	before first round	–	unknown	D	0%
1 Oct 2012	$1.84M	$0.67M – $5.06M	$1.93M (+5%)	before first round	–	unknown	D	0%
1 Nov 2012	$1.85M	$0.67M – $5.08M	$1.94M (+5%)	before first round	–	unknown	D	0%
1 Dec 2012	$1.86M	$0.68M – $5.10M	$1.95M (+5%)	before first round	–	unknown	D	0%
1 Jan 2013	$1.86M	$0.68M – $5.12M	$1.95M (+5%)	before first round	–	unknown	D	0%
1 Feb 2013	$1.87M	$0.68M – $5.14M	$1.96M (+5%)	before first round	–	unknown	D	0%
1 Mar 2013	$1.88M	$0.68M – $5.16M	$1.97M (+5%)	before first round	–	unknown	D	0%
1 Apr 2013	$1.89M	$0.69M – $5.18M	$1.98M (+5%)	before first round	–	unknown	D	0%
1 May 2013	$1.89M	$0.69M – $5.20M	$1.98M (+5%)	before first round	–	unknown	D	0%
1 Jun 2013	$1.90M	$0.69M – $5.22M	$1.99M (+5%)	before first round	–	unknown	D	0%
1 Jul 2013	$1.91M	$0.69M – $5.24M	$2.00M (+5%)	before first round	–	unknown	D	0%
1 Aug 2013	$1.92M	$0.70M – $5.26M	$2.01M (+5%)	before first round	–	unknown	D	0%
1 Sep 2013	$1.92M	$0.70M – $5.28M	$2.02M (+5%)	before first round	–	unknown	D	0%
1 Oct 2013	$1.93M	$0.70M – $5.30M	$2.02M (+5%)	before first round	–	unknown	D	0%
1 Nov 2013	$1.94M	$0.71M – $5.33M	$2.03M (+5%)	before first round	–	unknown	D	0%
1 Dec 2013	$1.95M	$0.71M – $5.35M	$2.04M (+5%)	before first round	–	unknown	D	0%
1 Jan 2014	$1.95M	$0.71M – $5.37M	$2.05M (+5%)	before first round	–	unknown	D	0%
1 Feb 2014	$1.96M	$0.71M – $5.39M	$2.06M (+5%)	before first round	–	unknown	D	0%
1 Mar 2014	$1.97M	$0.72M – $5.41M	$2.06M (+5%)	before first round	–	unknown	D	0%
1 Apr 2014	$1.98M	$0.72M – $5.43M	$2.07M (+5%)	before first round	–	unknown	D	0%
1 May 2014	$1.98M	$0.72M – $5.45M	$2.08M (+5%)	before first round	–	unknown	D	0%
1 Jun 2014	$1.99M	$0.73M – $5.47M	$2.09M (+5%)	before first round	–	unknown	D	0%
1 Jul 2014	$2.00M	$0.73M – $5.49M	$2.10M (+5%)	before first round	–	unknown	D	0%
1 Aug 2014	$2.01M	$0.73M – $5.52M	$2.10M (+5%)	before first round	–	unknown	D	0%
1 Sep 2014	$2.02M	$0.73M – $5.54M	$2.11M (+5%)	before first round	–	unknown	D	0%
1 Oct 2014	$2.02M	$0.74M – $5.56M	$2.12M (+5%)	before first round	–	unknown	D	0%
1 Nov 2014	$2.03M	$0.74M – $5.58M	$2.13M (+5%)	before first round	–	unknown	D	0%
1 Dec 2014	$2.04M	$0.74M – $5.60M	$2.14M (+5%)	before first round	–	unknown	D	0%
1 Jan 2015	$2.05M	$0.75M – $5.63M	$2.15M (+5%)	before first round	–	unknown	D	0%
1 Feb 2015	$2.06M	$0.75M – $5.65M	$2.15M (+5%)	before first round	–	unknown	D	0%
1 Mar 2015	$2.06M	$0.75M – $5.67M	$2.16M (+5%)	before first round	–	unknown	D	0%
1 Apr 2015	$2.07M	$0.75M – $5.69M	$2.17M (+5%)	before first round	–	unknown	D	0%
1 May 2015	$2.08M	$0.76M – $5.71M	$2.18M (+5%)	before first round	–	unknown	D	0%
1 Jun 2015	$2.09M	$0.76M – $5.74M	$2.19M (+5%)	before first round	–	unknown	D	0%
1 Jul 2015	$2.10M	$0.76M – $5.76M	$2.20M (+5%)	before first round	–	unknown	D	0%
1 Aug 2015	$2.10M	$0.77M – $5.78M	$2.25M (+7%)	before first round	–	unknown	D	0%
1 Sep 2015	$2.11M	$0.77M – $5.80M	$2.31M (+10%)	before first round	–	unknown	D	0%
1 Oct 2015	$2.12M	$0.77M – $5.83M	$2.38M (+12%)	before first round	–	unknown	D	0%
1 Nov 2015	$2.13M	$0.78M – $5.85M	$2.44M (+15%)	before first round	–	unknown	D	0%
1 Dec 2015	$2.14M	$0.78M – $5.87M	$2.50M (+17%)	before first round	–	unknown	D	0%
1 Jan 2016	$2.15M	$0.78M – $5.90M	$2.57M (+20%)	before first round	–	unknown	D	0%
1 Feb 2016	$2.15M	$0.78M – $5.92M	$2.64M (+23%)	before first round	–	unknown	D	0%
1 Mar 2016	$2.16M	$0.79M – $5.94M	$2.71M (+25%)	before first round	–	unknown	D	0%
1 Apr 2016	$2.17M	$0.79M – $5.96M	$2.78M (+28%)	before first round	–	unknown	D	0%
1 May 2016	$2.18M	$0.79M – $5.99M	$2.86M (+31%)	before first round	–	unknown	D	0%
1 Jun 2016	$2.19M	$0.80M – $6.01M	$2.93M (+34%)	before first round	–	unknown	D	0%
1 Jul 2016	$2.20M	$0.80M – $6.03M	$3.01M (+37%)	before first round	–	unknown	D	0%
1 Aug 2016	$2.26M	$0.82M – $6.20M	$3.09M (+37%)	before first round	–	unknown	D	0%
1 Sep 2016	$2.32M	$0.84M – $6.36M	$3.18M (+37%)	before first round	–	unknown	D	0%
1 Oct 2016	$2.38M	$0.87M – $6.53M	$3.26M (+37%)	before first round	–	unknown	D	0%
1 Nov 2016	$2.44M	$0.89M – $6.71M	$3.35M (+37%)	before first round	–	unknown	D	0%
1 Dec 2016	$2.51M	$0.91M – $6.88M	$3.44M (+37%)	before first round	–	unknown	D	0%
1 Jan 2017	$2.57M	$0.94M – $7.07M	$3.53M (+37%)	before first round	–	unknown	D	0%
1 Feb 2017	$2.64M	$0.96M – $7.26M	$3.62M (+37%)	before first round	–	unknown	D	0%
1 Mar 2017	$2.71M	$0.99M – $7.44M	$3.71M (+37%)	before first round	–	unknown	D	0%
1 Apr 2017	$2.78M	$1.01M – $7.64M	$3.81M (+37%)	before first round	–	unknown	D	0%
1 May 2017	$2.85M	$1.04M – $7.84M	$3.91M (+37%)	before first round	–	unknown	D	0%
1 Jun 2017	$2.93M	$1.07M – $8.05M	$4.02M (+37%)	before first round	–	unknown	D	0%
1 Jul 2017	$3.01M	$1.09M – $8.26M	$4.12M (+37%)	before first round	–	unknown	D	0%
1 Aug 2017	$3.09M	$1.12M – $8.49M	$4.24M (+37%)	before first round	–	unknown	D	0%
1 Sep 2017	$3.17M	$1.16M – $8.72M	$4.35M (+37%)	before first round	–	unknown	D	0%
1 Oct 2017	$3.26M	$1.19M – $8.95M	$4.46M (+37%)	before first round	–	unknown	D	0%
1 Nov 2017	$3.35M	$1.22M – $9.19M	$4.59M (+37%)	before first round	–	unknown	D	0%
1 Dec 2017	$3.43M	$1.25M – $9.43M	$4.71M (+37%)	before first round	–	unknown	D	0%
1 Jan 2018	$3.53M	$1.28M – $9.69M	$4.84M (+37%)	before first round	–	unknown	D	0%
1 Feb 2018	$3.62M	$1.32M – $9.95M	$4.97M (+37%)	before first round	–	unknown	D	0%
1 Mar 2018	$3.71M	$1.35M – $10.2M	$5.09M (+37%)	before first round	–	unknown	D	0%
1 Apr 2018	$3.81M	$1.39M – $10.5M	$5.23M (+37%)	before first round	–	unknown	D	0%
1 May 2018	$3.91M	$1.42M – $10.7M	$5.36M (+37%)	before first round	–	unknown	D	0%
1 Jun 2018	$4.02M	$1.46M – $11.0M	$5.51M (+37%)	before first round	–	unknown	D	0%
1 Jul 2018	$4.12M	$1.50M – $11.3M	$5.65M (+37%)	before first round	–	unknown	D	0%
1 Aug 2018	$4.24M	$1.54M – $11.6M	$5.71M (+35%)	before first round	–	unknown	D	0%
1 Sep 2018	$4.35M	$1.58M – $12.0M	$5.76M (+32%)	before first round	–	unknown	D	0%
1 Oct 2018	$4.46M	$1.63M – $12.3M	$5.81M (+30%)	before first round	–	unknown	D	0%
1 Nov 2018	$4.59M	$1.67M – $12.6M	$5.87M (+28%)	before first round	–	unknown	D	0%
1 Dec 2018	$4.71M	$1.71M – $12.9M	$5.92M (+26%)	before first round	–	unknown	D	0%
1 Jan 2019	$4.84M	$1.76M – $13.3M	$5.97M (+24%)	before first round	–	unknown	D	0%
1 Feb 2019	$4.97M	$1.81M – $13.6M	$6.03M (+21%)	before first round	–	unknown	D	0%
1 Mar 2019	$5.09M	$1.85M – $14.0M	$6.08M (+19%)	before first round	–	unknown	D	0%
1 Apr 2019	$5.23M	$1.90M – $14.4M	$6.14M (+17%)	before first round	–	unknown	D	0%
1 May 2019	$5.36M	$1.95M – $14.7M	$6.19M (+15%)	before first round	–	unknown	D	0%
1 Jun 2019	$5.51M	$2.01M – $15.1M	$6.25M (+13%)	before first round	–	unknown	D	0%
1 Jul 2019	$5.65M	$2.06M – $15.5M	$6.30M (+11%)	before first round	–	unknown	D	0%
24 Jul 2019	$1.1B	$956M – $1.6B	$1.4B (+30%)	after a round	–	unknown	A	0%
1 Aug 2019	$1.1B	$956M – $1.6B	$1.4B (+29%)	after a round	–	unknown	A	0%
1 Sep 2019	$1.1B	$956M – $1.6B	$1.4B (+26%)	after a round	–	unknown	A	0%
1 Oct 2019	$1.2B	$956M – $1.6B	$1.4B (+24%)	after a round	–	unknown	A	0%
1 Nov 2019	$1.2B	$956M – $1.6B	$1.4B (+21%)	after a round	–	unknown	A	0%
1 Dec 2019	$1.2B	$956M – $1.6B	$1.4B (+18%)	after a round	–	unknown	A	0%
1 Jan 2020	$1.2B	$956M – $1.6B	$1.4B (+16%)	after a round	–	unknown	A	0%
1 Feb 2020	$1.3B	$956M – $1.6B	$1.4B (+13%)	after a round	–	unknown	A	0%
1 Mar 2020	$1.3B	$956M – $1.6B	$1.4B (+11%)	after a round	–	unknown	A	0%
1 Apr 2020	$1.3B	$956M – $1.6B	$1.4B (+8%)	after a round	–	unknown	A	0%
1 May 2020	$1.3B	$956M – $1.6B	$1.4B (+6%)	after a round	–	unknown	A	0%
1 Jun 2020	$1.4B	$956M – $1.6B	$1.4B (+4%)	after a round	–	unknown	A	0%
1 Jul 2020	$1.4B	$956M – $1.6B	$1.4B (+2%)	after a round	–	unknown	A	0%
1 Aug 2020	$1.4B	$942M – $1.6B	$1.4B (0%)	after a round	–	unknown	A	0%
1 Sep 2020	$1.4B	$900M – $1.6B	$1.4B (0%)	after a round	–	unknown	B	0%
1 Oct 2020	$1.4B	$860M – $1.6B	$1.4B (0%)	after a round	–	unknown	B	0%
1 Nov 2020	$1.4B	$821M – $1.6B	$1.4B (0%)	after a round	–	unknown	B	0%
1 Dec 2020	$1.4B	$785M – $1.6B	$1.4B (0%)	after a round	–	unknown	B	0%
1 Jan 2021	$1.4B	$750M – $1.6B	$1.4B (0%)	after a round	580	unknown	B	0%
1 Feb 2021	$1.4B	$716M – $1.6B	$1.4B (0%)	after a round	580	unknown	B	0%
1 Mar 2021	$1.4B	$686M – $1.6B	$1.4B (0%)	after a round	580	unknown	B	0%
1 Apr 2021	$1.4B	$655M – $1.6B	$1.4B (0%)	after a round	580	flat	B	0%
8 Apr 2021	$5.0B	$3.5B – $9.1B	$6.4B (+30%)	after a round	580	flat	B	0%
1 May 2021	$5.0B	$3.5B – $9.1B	$6.4B (+28%)	after a round	580	flat	B	0%
1 Jun 2021	$5.1B	$3.5B – $9.1B	$6.4B (+25%)	after a round	580	flat	B	0%
1 Jul 2021	$5.3B	$3.5B – $9.1B	$6.4B (+22%)	after a round	580	flat	B	0%
1 Aug 2021	$5.4B	$3.5B – $9.1B	$6.4B (+20%)	after a round	580	flat	B	0%
1 Sep 2021	$5.5B	$3.5B – $9.1B	$6.4B (+17%)	after a round	580	flat	B	0%
1 Oct 2021	$5.6B	$3.5B – $9.1B	$6.4B (+14%)	after a round	580	flat	B	0%
1 Nov 2021	$5.7B	$3.5B – $9.1B	$6.4B (+12%)	after a round	580	flat	B	0%
1 Dec 2021	$5.9B	$3.5B – $9.1B	$6.4B (+10%)	after a round	580	flat	B	0%
1 Jan 2022	$6.0B	$3.5B – $9.1B	$6.4B (+7%)	after a round	580	flat	B	0%
1 Feb 2022	$6.4B	$3.7B – $9.7B	$6.8B (+6%)	after a round	750	up	B	0%
1 Mar 2022	$6.6B	$3.7B – $9.7B	$6.8B (+3%)	after a round	750	up	B	0%
1 Apr 2022	$6.8B	$3.7B – $9.7B	$6.8B (+1%)	after a round	750	up	B	0%
1 May 2022	$6.8B	$3.7B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Jun 2022	$6.8B	$3.6B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Jul 2022	$6.8B	$3.6B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Aug 2022	$6.8B	$3.5B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Sep 2022	$6.8B	$3.5B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Oct 2022	$6.8B	$3.5B – $9.7B	$6.8B (0%)	after a round	750	up	B	0%
1 Nov 2022	$6.8B	$2.7B – $9.7B	$6.8B (0%)	after a round	750	unknown	C	0%
1 Dec 2022	$6.8B	$2.6B – $9.7B	$6.8B (0%)	after a round	750	unknown	C	0%
1 Jan 2023	$6.8B	$2.5B – $9.7B	$6.8B (0%)	after a round	750	unknown	C	0%
1 Feb 2023	$6.8B	$2.4B – $9.7B	$6.8B (0%)	after a round	750	unknown	C	0%
1 Mar 2023	$6.8B	$2.3B – $9.7B	$6.8B (0%)	after a round	750	unknown	C	0%
1 Apr 2023	$7.1B	$3.4B – $10.1B	$7.1B (0%)	after a round	910	up	B	0%
1 May 2023	$7.1B	$3.0B – $10.1B	$7.1B (0%)	after a round	910	up	C	0%
1 Jun 2023	$7.1B	$3.0B – $10.1B	$7.1B (-1%)	after a round	910	up	C	0%
1 Jul 2023	$7.1B	$2.9B – $10.1B	$7.0B (-1%)	after a round	910	up	C	0%
1 Aug 2023	$7.1B	$2.9B – $10.1B	$7.0B (-1%)	after a round	910	up	C	0%
1 Sep 2023	$7.1B	$1.7B – $10.1B	$7.1B (0%)	after a round	910	unknown	C	0%
1 Oct 2023	$7.1B	$1.6B – $10.1B	$7.1B (0%)	after a round	910	unknown	C	0%
1 Nov 2023	$7.1B	$1.5B – $10.1B	$7.1B (0%)	after a round	910	unknown	C	0%
1 Dec 2023	$7.1B	$1.4B – $10.1B	$7.1B (0%)	after a round	910	unknown	C	0%
1 Jan 2024	$7.1B	$1.4B – $10.1B	$7.1B (0%)	after a round	910	unknown	D	0%
1 Feb 2024	$4.8B	$1.3B – $9.8B	$3.7B (-24%)	after a round	830	flat	D	46%
1 Mar 2024	$4.8B	$1.2B – $9.8B	$3.7B (-24%)	after a round	840	flat	D	44%
1 Apr 2024	$4.8B	$1.2B – $9.9B	$3.6B (-24%)	after a round	840	flat	D	44%
1 May 2024	$4.5B	$1.1B – $9.9B	$3.4B (-23%)	after a round	840	flat	D	44%
1 Jun 2024	$4.4B	$1.0B – $9.8B	$3.4B (-23%)	after a round	840	flat	D	44%
1 Jul 2024	$4.3B	$991M – $9.8B	$3.3B (-24%)	after a round	840	flat	D	44%
1 Aug 2024	$4.4B	$944M – $9.7B	$3.4B (-23%)	after a round	850	flat	D	41%
1 Sep 2024	$4.4B	$897M – $9.7B	$3.4B (-22%)	after a round	850	flat	D	40%
1 Oct 2024	$4.3B	$854M – $9.6B	$3.3B (-22%)	after a round	850	flat	D	40%
1 Nov 2024	$4.4B	$811M – $9.6B	$3.4B (-21%)	after a round	850	flat	D	37%
1 Dec 2024	$4.4B	$772M – $9.5B	$3.5B (-20%)	after a round	850	flat	D	34%
1 Jan 2025	$4.5B	$734M – $9.5B	$3.6B (-19%)	after a round	850	flat	D	31%
1 Feb 2025	$4.6B	$698M – $9.4B	$3.7B (-19%)	after a round	850	flat	D	29%
1 Mar 2025	$4.6B	$666M – $9.3B	$3.8B (-17%)	after a round	850	flat	D	26%
1 Apr 2025	$4.7B	$633M – $9.3B	$3.9B (-16%)	after a round	850	flat	D	24%
1 May 2025	$4.7B	$603M – $9.2B	$4.0B (-13%)	after a round	850	flat	D	22%
1 Jun 2025	$4.7B	$573M – $9.1B	$4.1B (-12%)	after a round	850	flat	D	20%
1 Jul 2025	$4.7B	$543M – $9.0B	$4.2B (-12%)	after a round	835	flat	D	19%
1 Aug 2025	$4.8B	$517M – $8.9B	$4.2B (-11%)	after a round	839	flat	D	17%
1 Sep 2025	$4.8B	$491M – $8.8B	$4.3B (-11%)	after a round	839	flat	D	16%
1 Oct 2025	$4.8B	$467M – $8.7B	$4.3B (-10%)	after a round	839	flat	D	15%
1 Nov 2025	$3.8B	$438M – $8.7B	$3.4B (-10%)	after a round	787	flat	D	29%
1 Dec 2025	$3.7B	$417M – $8.7B	$3.4B (-9%)	after a round	787	flat	D	29%
1 Jan 2026	$3.7B	$396M – $8.6B	$3.4B (-7%)	after a round	787	flat	D	29%
1 Feb 2026	$3.6B	$377M – $8.6B	$3.4B (-6%)	after a round	787	flat	D	29%
1 Mar 2026	$3.5B	$373M – $8.6B	$3.3B (-5%)	after a round	787	flat	D	31%
1 Apr 2026	$3.5B	$373M – $8.5B	$3.3B (-4%)	after a round	787	flat	D	31%
1 May 2026	$1.1B	$356M – $9.3B	$935M (-18%)	after a round	635	down	D	97%
1 Jun 2026	$1.1B	$356M – $9.3B	$935M (-18%)	after a round	635	down	D	97%
1 Jul 2026	$1.1B	$356M – $9.3B	$935M (-18%)	after a round	635	down	D	97%
1 Aug 2026	$738M	$352M – $2.7B	$652M (-12%)	after a round	602	shrinking	D	97%
1 Sep 2026	$735M	$350M – $2.7B	$650M (-12%)	after a round	592	shrinking	D	97%
1 Oct 2026	$731M	$348M – $2.6B	$646M (-12%)	after a round	575	shrinking	D	97%
24 Oct 2026	$730M	$348M – $2.6B	$646M (-12%)	after a round	575	shrinking	D	97%

Key facts about Trax

Founded: 2010
Headquarters: Singapore
Employees: about 575 -27% in a year
Total raised: $740M
Funding rounds: 2
Last round: Series E Apr 2021

Trax was founded in 2010 by Dror Feldheim and Joel Bar-El.

Trax funding history

Trax has 2 funding rounds on record, from Jul 2019 to Apr 2021, $740M in total. The latest disclosed valuation is $1.10B post-money (Series D, Jul 2019).

Series E 7 Apr 2021
Led by SoftBank Vision Fund, BlackRock, Inc.; with OMERS, Sony Innovation Fund, Warburg Pincus, Boyu Capital, Investec Bank, GIC.
Sources: nocamels.com, traxretail.com, techcrunch.com and 5 more
$640M
Series D 23 Jul 2019
Led by HOPU Investments; with Warburg Pincus, Boyu Capital, Investec, GIC.
Sources: retailtechinnovationhub.com, en.globes.co.il, nocamels.com and 2 more
$100M
$1.10B post-money

Trax investors

10 investors have backed Trax; BlackRock, Inc., HOPU Investments and SoftBank Vision Fund led at least one round.

BlackRock, Inc. lead
SoftBank Vision Fund lead
GIC 2 rounds
Warburg Pincus 2 rounds
Investec
Investec Bank
OMERS

What Trax does

Trax works in tech companies, with 14 recorded offerings and customers in retail and consumer goods.

Trax Technology Solutions PTE Ltd. is a Singapore-based private technology company specializing in image recognition and retail management solutions. The company provides AI-driven software for retail and consumer packaged goods industries, including cloud-based and on-device image recognition, augmented reality, and workforce optimization tools. Trax serves manufacturers and retailers globally, with operations in the Americas, EMEA, and Asia Pacific regions.

Description from Veridion's company data.

Products and services

AI-Driven Retail Management Solutions
Computer Vision Software Development
Cloud-Based Image Recognition Services
On-Device Image Recognition Services
Augmented Reality Retail Solutions
Retail Data Collection and Analysis
Retail Analytics and Insights Generation
Shopper Experience Optimization Solutions
Retail Execution Optimization Solutions
Consumer Engagement Solutions
Flexible Retail Workforce Solutions
Retail Technology Consulting Services
Retail Technology Implementation Services
Retail Technology Global Distribution

Markets

Retail
Consumer Goods

Technology

Augmented Reality
Computer Vision
Cloud-Based Image Recognition
On-Device Image Recognition

Business model

Business-to-Business
Software-as-a-Service
Enterprise

Industry codes (NAICS)

513210 Software Publishers 100% match

Questions about Trax

What is Trax worth?

Valuation $730M (range $348M to $2.6B), as of 24 Oct 2026. The last disclosed valuation was $1.10B (Series D, Jul 2019).

Has Trax raised money?

Trax has 2 funding rounds on record, from Jul 2019 to Apr 2021, $740M in total. The latest disclosed valuation is $1.10B post-money (Series D, Jul 2019).

Who has invested in Trax?

BlackRock, Inc., HOPU Investments, SoftBank Vision Fund, Boyu Capital, GIC and Warburg Pincus, and 4 more. Lead investors include BlackRock, Inc., HOPU Investments and SoftBank Vision Fund.

How many people work at Trax?

About 575, down 27% over the last year. Headcount rose from 580 in Jan 2021 to 910 in Apr 2023, then fell to 575 in Sep 2026.

What does Trax do?

Trax works in tech companies, with 14 recorded offerings and customers in retail and consumer goods. Its main offerings are AI-Driven retail management solutions, computer vision software development and cloud-based image recognition services.

When was Trax founded, and where is it based?

Trax was founded in 2010 and is based in Singapore. It has about 575 employees, down 27% over the last year.

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