Funding round
VideoAmp Series B
VideoAmp, which works in media measurement software development in Los Angeles, raised $21M in a Series B round announced on 31 Aug 2017, led by Mediaocean. 7 firms took part, 1 of them already investors. It is VideoAmp's second venture round on record; the one before was a Series A in Nov 2015.
$21M
Amount raised
Not disclosed
Post-money valuation
7
Investors
1 lead
Valuation
What this round says about the price
VideoAmp did not disclose a valuation in this round. It came 21 months after VideoAmp's Series A. It is 4.0% of the $531M VideoAmp has raised in the venture rounds on record. VideoAmp raised again 21 months later: a Series C round of $70M in May 2019. Its next priced round, a Series F in Oct 2021, valued it at $1.40B.
VideoAmp's funding rounds
VideoAmp has 5 venture rounds on record and 2 other deals. This one is highlighted.
- Other not a venture round 11 Dec 2014 $2.2M
- Series A 11 Nov 2015, led by RTL Group $15M
- Series B this round 31 Aug 2017, led by Mediaocean $21M
- Series C 1 May 2019, led by The Raine Group $70M
- Debt not a venture round 18 May 2021, led by Capital IP $75M
- Series F 21 Oct 2021, led by Spruce House Partnership $275M$1.40B post-money
- Series G 13 Sep 2023, led by Vista Credit Partners $150M$1.40B post-money
Investors
Who put money in
Mediaocean led the round with 6 other firms. Mediaocean had backed VideoAmp before.
Lead investor
- Mediaocean existing investor
Also in the round
- RTL Group new investor
- backs 18 venture-backed companies new investor
- backs 5 venture-backed companies new investor
- backs 10 venture-backed companies new investor
- backs 91 venture-backed companies new investor
- backs 5 venture-backed companies new investor
Joined the board: Bill Wise (Mediaocean).
Use of proceeds
What the money is for
According to the announcement, the money goes to hiring, product development, geographic expansion, sales and marketing, scaling operations and working capital.
- Hiring
- Product development
- Geographic expansion
- Sales and marketing
- Scaling operations
- Working capital
Comparable rounds
How it compares
374 Series B rounds in Tech Companies within a year either side disclosed an amount; the median was $16M, and this round was 1.3 times the median. The closest in time, other companies' Series B rounds in Tech Companies:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Tech Companies | 17 Aug 2017 | $40M | not disclosed | Icon Ventures |
| Tech Companies | 22 Aug 2017 | $40M | not disclosed | Kleiner Perkins |
| Tech Companies | 3 Aug 2017 | $30M | not disclosed | Kayne Partners |
| Tech Companies | 30 Aug 2017 | $25M | not disclosed | DCM |
| Tech Companies | 31 Aug 2017 | $21M | not disclosed | Mayfair Equity Partners |
| Tech Companies | 28 Aug 2017 | $20M | not disclosed | not named |
| Tech Companies | 29 Aug 2017 | $20M | not disclosed | Frog Capital |
| Tech Companies | 22 Aug 2017 | $19M | not disclosed | Warburg Pincus |
Sources
Where this comes from
Reported by 4 sources.
Questions
Frequently asked
How much did VideoAmp raise in its Series B round?
VideoAmp raised $21M in its Series B round, announced in Aug 2017.
Who led VideoAmp's Series B round?
Mediaocean led it, with RTL Group, GoAhead Ventures, Startup Capital Ventures, Anthem Venture Partners and Wavemaker Partners and 1 more.
What was VideoAmp's valuation at the Series B round?
It was not disclosed.
How does it compare with other Series B rounds in Tech Companies?
374 Series B rounds in Tech Companies within a year either side disclosed an amount; the median was $16M, and this round was 1.3 times the median.
Did VideoAmp raise again after this round?
Yes: a Series C round in May 2019 of $70M.