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Vuori valuation, funding and investors

Vuori works in athletic and performance apparel manufacturing, based in Carlsbad, United States. Founded in 2015, it has about 2,680 employees.

Private Equity
VALUATION · TODAY
$6.10B −1% after Series C
Range $820M – $9.62B · Grade D
TODAY
+12 MO
$2.50B
$5.00B
$7.50B
$10.00B
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Seed
Series A $45.0M
Series C $400M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY2,675 employees
+14%6m growth
+26%1y growth
+78%2y growth
1,000
2,000
3,000
Data from Jan 2021
TODAY
Predicted in 1 yr $6.04B −1% vs today
Predicted next raise $940M if a round comes
Winding-down probability 0%
Last round
Series C · $400M · Oct 2021
Valuation at last round
$4.00B
Headcount
2,675 · up
Grade
D
Founded
2015
How VCMC values companies →

Vuori valuation today

VCMC values Vuori at $6.1B today, with a range of $820M to $9.6B and a grade of D. The valuation starts from its last funding round, a Series C round in Oct 2021.

Valuation by date (146 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Vuori: valuation by date, as the model would have shown it on each date
DateValuationRangePredicted in 1 yrPhaseHeadcountTrendGradeWinding-down probability
1 Jan 2015$5.13M$1.87M – $14.1M$5.38M (+5%)before first round–unknownD0%
1 Feb 2015$5.15M$1.88M – $14.2M$5.40M (+5%)before first round–unknownD0%
1 Mar 2015$5.17M$1.88M – $14.2M$5.42M (+5%)before first round–unknownD0%
1 Apr 2015$5.19M$1.89M – $14.3M$5.44M (+5%)before first round–unknownD0%
1 May 2015$5.21M$1.90M – $14.3M$5.46M (+5%)before first round–unknownD0%
1 Jun 2015$5.23M$1.90M – $14.4M$5.48M (+5%)before first round–unknownD0%
1 Jul 2015$5.25M$1.91M – $14.4M$5.50M (+5%)before first round–unknownD0%
1 Aug 2015$5.27M$1.92M – $14.5M$5.65M (+7%)before first round–unknownD0%
1 Sep 2015$5.29M$1.93M – $14.5M$5.80M (+10%)before first round–unknownD0%
1 Oct 2015$5.31M$1.93M – $14.6M$5.95M (+12%)before first round–unknownD0%
1 Nov 2015$5.33M$1.94M – $14.7M$6.11M (+15%)before first round–unknownD0%
1 Dec 2015$5.36M$1.95M – $14.7M$6.27M (+17%)before first round–unknownD0%
1 Jan 2016$5.38M$1.96M – $14.8M$6.45M (+20%)before first round–unknownD0%
1 Feb 2016$5.40M$1.97M – $14.8M$6.62M (+23%)before first round–unknownD0%
1 Mar 2016$5.42M$1.97M – $14.9M$6.79M (+25%)before first round–unknownD0%
1 Apr 2016$5.44M$1.98M – $14.9M$6.97M (+28%)before first round–unknownD0%
27 Apr 2016$22.0M$11.0M – $87.7M$44.0M (+100%)after a round–unknownD0%
1 May 2016$22.2M$11.0M – $87.7M$44.0M (+98%)after a round–unknownD0%
1 Jun 2016$23.6M$11.0M – $87.7M$44.0M (+87%)after a round–unknownD0%
1 Jul 2016$24.9M$11.0M – $87.7M$44.0M (+76%)after a round–unknownD0%
1 Aug 2016$26.4M$11.0M – $87.7M$44.0M (+66%)after a round–unknownD0%
1 Sep 2016$28.0M$11.0M – $87.7M$44.0M (+57%)after a round–unknownD0%
1 Oct 2016$29.7M$11.0M – $87.7M$44.0M (+48%)after a round–unknownD0%
1 Nov 2016$31.5M$11.0M – $87.7M$44.0M (+40%)after a round–unknownD0%
1 Dec 2016$33.3M$11.0M – $87.7M$44.0M (+32%)after a round–unknownD0%
1 Jan 2017$35.4M$11.0M – $87.7M$44.0M (+24%)after a round–unknownD0%
1 Feb 2017$37.5M$11.0M – $87.7M$44.0M (+17%)after a round–unknownD0%
1 Mar 2017$39.5M$11.0M – $87.7M$44.0M (+11%)after a round–unknownD0%
1 Apr 2017$41.9M$11.0M – $87.7M$44.0M (+5%)after a round–unknownD0%
1 May 2017$44.0M$10.9M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jun 2017$44.0M$10.4M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jul 2017$44.0M$9.90M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Aug 2017$44.0M$9.41M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Sep 2017$44.0M$8.95M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Oct 2017$44.0M$8.52M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Nov 2017$44.0M$8.09M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Dec 2017$44.0M$7.70M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jan 2018$44.0M$7.32M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Feb 2018$44.0M$6.96M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Mar 2018$44.0M$6.64M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Apr 2018$44.0M$6.32M – $87.7M$44.0M (0%)after a round–unknownD0%
1 May 2018$44.0M$6.01M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jun 2018$44.0M$5.71M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jul 2018$44.0M$5.44M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Aug 2018$44.0M$5.17M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Sep 2018$44.0M$4.91M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Oct 2018$44.0M$4.68M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Nov 2018$44.0M$4.44M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Dec 2018$44.0M$4.23M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jan 2019$44.0M$4.02M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Feb 2019$44.0M$3.82M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Mar 2019$44.0M$3.65M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Apr 2019$44.0M$3.47M – $87.7M$44.0M (0%)after a round–unknownD0%
1 May 2019$44.0M$3.30M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jun 2019$44.0M$3.14M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Jul 2019$44.0M$2.99M – $87.7M$44.0M (0%)after a round–unknownD0%
1 Aug 2019$200M$174M – $414M$360M (+80%)after a round–unknownB0%
2 Aug 2019$200M$174M – $414M$360M (+80%)after a round–unknownB0%
1 Sep 2019$210M$174M – $414M$360M (+71%)after a round–unknownB0%
1 Oct 2019$221M$174M – $414M$360M (+63%)after a round–unknownB0%
1 Nov 2019$232M$174M – $414M$360M (+55%)after a round–unknownB0%
1 Dec 2019$243M$174M – $414M$360M (+48%)after a round–unknownB0%
1 Jan 2020$256M$174M – $414M$360M (+41%)after a round–unknownB0%
1 Feb 2020$269M$174M – $414M$360M (+34%)after a round–unknownB0%
1 Mar 2020$282M$174M – $414M$360M (+28%)after a round–unknownB0%
1 Apr 2020$296M$174M – $414M$360M (+22%)after a round–unknownB0%
1 May 2020$311M$174M – $414M$360M (+16%)after a round–unknownB0%
1 Jun 2020$327M$174M – $414M$360M (+10%)after a round–unknownB0%
1 Jul 2020$343M$174M – $414M$360M (+5%)after a round–unknownB0%
1 Aug 2020$360M$174M – $414M$360M (0%)after a round–unknownB0%
1 Sep 2020$360M$165M – $414M$360M (0%)after a round–unknownB0%
1 Oct 2020$360M$157M – $414M$360M (0%)after a round–unknownB0%
1 Nov 2020$360M$149M – $414M$360M (0%)after a round–unknownB0%
1 Dec 2020$360M$142M – $414M$360M (0%)after a round–unknownB0%
1 Jan 2021$360M$135M – $414M$360M (0%)after a round82unknownB0%
1 Feb 2021$360M$128M – $414M$360M (0%)after a round82unknownB0%
1 Mar 2021$360M$123M – $414M$360M (0%)after a round82unknownC0%
1 Apr 2021$360M$117M – $414M$360M (0%)after a round82flatC0%
1 May 2021$360M$111M – $414M$360M (0%)after a round82flatC0%
1 Jun 2021$360M$105M – $414M$360M (0%)after a round82flatC0%
1 Jul 2021$360M$100M – $414M$360M (0%)after a round82flatC0%
1 Aug 2021$360M$95.3M – $414M$360M (0%)after a round82flatC0%
1 Sep 2021$360M$90.6M – $414M$357M (-1%)after a round82flatC0%
1 Oct 2021$360M$86.3M – $414M$354M (-2%)after a round82flatC0%
14 Oct 2021$4.0B$3.5B – $6.0B$5.2B (+30%)after a round82flatA0%
1 Nov 2021$4.1B$3.5B – $6.0B$5.2B (+28%)after a round82flatA0%
1 Dec 2021$4.1B$3.5B – $6.0B$5.2B (+26%)after a round82flatA0%
1 Jan 2022$4.2B$3.5B – $6.0B$5.2B (+23%)after a round82flatA0%
1 Feb 2022$4.3B$3.5B – $6.0B$5.2B (+20%)after a round82flatA0%
1 Mar 2022$4.4B$3.5B – $6.0B$5.2B (+18%)after a round280growingA0%
1 Apr 2022$4.5B$3.5B – $6.0B$5.2B (+15%)after a round280growingA0%
1 May 2022$4.6B$3.5B – $6.0B$5.2B (+13%)after a round280growingA0%
1 Jun 2022$4.7B$3.5B – $6.0B$5.2B (+10%)after a round280growingA0%
1 Jul 2022$4.8B$3.5B – $6.0B$5.2B (+8%)after a round280growingA0%
1 Aug 2022$4.9B$3.5B – $6.0B$5.2B (+5%)after a round280growingA0%
1 Sep 2022$5.0B$3.5B – $6.0B$5.2B (+3%)after a round280growingA0%
1 Oct 2022$5.2B$3.5B – $6.0B$5.2B (+1%)after a round280growingA0%
1 Nov 2022$5.2B$3.4B – $6.0B$5.2B (0%)after a round280unknownA0%
1 Dec 2022$5.2B$3.2B – $6.0B$5.2B (0%)after a round280unknownB0%
1 Jan 2023$6.1B$3.7B – $7.1B$6.1B (0%)after a round600growingB0%
1 Feb 2023$6.1B$3.7B – $7.1B$6.1B (0%)after a round600growingB0%
1 Mar 2023$6.1B$3.8B – $7.1B$6.1B (0%)after a round600growingB0%
1 Apr 2023$6.1B$3.9B – $7.1B$6.1B (0%)after a round600growingB0%
1 May 2023$6.1B$4.0B – $7.1B$6.1B (0%)after a round600growingA0%
1 Jun 2023$6.1B$4.0B – $7.1B$6.1B (0%)after a round600growingA0%
1 Jul 2023$6.1B$4.1B – $7.1B$6.1B (0%)after a round600growingA0%
1 Aug 2023$6.1B$4.2B – $7.1B$6.1B (0%)after a round600growingA0%
1 Sep 2023$6.1B$4.3B – $7.1B$6.1B (0%)after a round600growingA0%
1 Oct 2023$6.8B$4.8B – $7.8B$6.8B (0%)after a round940growingA0%
1 Nov 2023$6.8B$4.6B – $7.8B$6.8B (0%)after a round940growingA0%
1 Dec 2023$6.8B$4.6B – $7.8B$6.8B (0%)after a round940growingA0%
1 Jan 2024$6.8B$4.6B – $7.8B$6.8B (0%)after a round940growingA0%
1 Feb 2024$6.8B$4.6B – $7.8B$6.8B (0%)after a round940growingA0%
1 Mar 2024$7.2B$4.9B – $8.2B$7.2B (0%)after a round1,200growingA0%
1 Apr 2024$7.2B$4.9B – $8.2B$7.2B (0%)after a round1,200growingA0%
1 May 2024$7.2B$4.9B – $8.2B$7.2B (0%)after a round1,200growingA0%
1 Jun 2024$7.2B$4.9B – $8.2B$7.2B (0%)after a round1,200growingA0%
1 Jul 2024$7.5B$5.2B – $8.7B$7.5B (0%)after a round1,500growingA0%
1 Aug 2024$7.5B$5.2B – $8.7B$7.5B (0%)after a round1,500growingA0%
1 Sep 2024$7.5B$5.2B – $8.7B$7.5B (0%)after a round1,500growingA0%
1 Oct 2024$7.5B$5.2B – $8.7B$7.5B (0%)after a round1,500growingA0%
1 Nov 2024$7.7B$4.6B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Dec 2024$7.7B$4.6B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Jan 2025$7.7B$4.5B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Feb 2025$7.7B$4.5B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Mar 2025$7.7B$4.4B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Apr 2025$7.7B$4.3B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 May 2025$7.7B$4.3B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Jun 2025$7.7B$4.2B – $8.9B$7.7B (0%)after a round1,700growingB0%
1 Jul 2025$8.1B$4.4B – $9.3B$8.1B (0%)after a round2,064growingB0%
1 Aug 2025$8.1B$4.3B – $9.3B$8.1B (0%)after a round2,101growingB0%
1 Sep 2025$8.1B$4.3B – $9.3B$8.1B (0%)after a round2,101growingB0%
1 Oct 2025$8.1B$4.2B – $9.3B$8.1B (0%)after a round2,123growingB0%
1 Nov 2025$8.2B$3.7B – $9.4B$8.2B (0%)after a round2,182growingB0%
1 Dec 2025$8.3B$3.7B – $9.5B$8.3B (0%)after a round2,327growingB0%
1 Jan 2026$8.3B$3.7B – $9.5B$8.3B (0%)after a round2,327growingB0%
1 Feb 2026$8.3B$3.6B – $9.5B$8.3B (0%)after a round2,327growingB0%
1 Mar 2026$8.3B$3.6B – $9.5B$8.3B (0%)after a round2,344growingB0%
1 Apr 2026$8.3B$3.5B – $9.5B$8.3B (0%)after a round2,344growingB0%
1 May 2026$8.4B$3.5B – $9.7B$8.4B (0%)after a round2,464growingB0%
1 Jun 2026$7.9B$1.2B – $9.0B$7.5B (-4%)after a round2,464upD0%
1 Jul 2026$7.8B$1.2B – $9.0B$7.5B (-4%)after a round2,464upD0%
1 Aug 2026$8.1B$1.1B – $9.4B$7.9B (-2%)after a round2,601upD0%
1 Sep 2026$8.1B$1.1B – $9.3B$7.9B (-2%)after a round2,601upD0%
1 Oct 2026$8.4B$1.1B – $9.6B$8.3B (-1%)after a round2,675upD0%
24 Oct 2026$6.1B$820M – $9.6B$6.0B (-1%)after a round2,675upD0%

Key facts about Vuori

Founded
2015
Headquarters
Carlsbad, United States
Employees
about 2,680 +26% in a year
Total raised
$445M
Funding rounds
4
Last round
Private Equity Nov 2024

Vuori was founded in 2015 by Joe Kudla.

Vuori funding history

Vuori has 4 funding rounds on record, from Apr 2016 to Nov 2024, $445M in total. The latest disclosed valuation is $5.50B post-money (Private Equity, Nov 2024).

  1. Private Equity 8 Nov 2024no round page

    Led by General Atlantic, Stripes.

    Sources: generalatlantic.com, businessofsandiego.substack.com, lw.com

    $825M

    $5.50B post-money

  2. Series C 13 Oct 2021

    Led by SoftBank Vision Fund.

    Sources: shop-eat-surf-outdoor.com, retaildive.com

    $400M

    $4.00B post-money

  3. Series A 1 Aug 2019

    Led by Norwest.

    $45M

    $200M post-money

  4. Seed 26 Apr 2016

    Investors not disclosed.

    Amount undisclosed

Vuori investors

4 investors have backed Vuori; General Atlantic, Norwest and SoftBank Vision Fund and 1 more led at least one round.

What Vuori does

Vuori works in clothing manufacturers, with 14 recorded offerings and customers in apparel and footwear.

Vuori, Inc. is an American clothing company engaged in the design, manufacturing, and retail of athletic and performance apparel, as well as lifestyle merchandise. The company operates both as a manufacturer and a retailer, offering products such as jackets, leggings, hoodies, and accessories through its own stores and partnerships with retailers in the United States, Canada, and Europe. Vuori incorporates sustainability practices in its supply chain and product development, utilizing eco-friendly materials and adhering to environmental standards. The company also conducts research and development to support its product offerings.

Description from Veridion's company data.

Products and services

  • Athletic and Performance Apparel Manufacturing
  • Athletic and Performance Apparel Retail
  • Lifestyle Apparel Manufacturing
  • Lifestyle Apparel Retail
  • Apparel Accessories Manufacturing
  • Apparel Accessories Retail
  • Sustainable Apparel Development
  • Eco-Friendly Material Sourcing and Integration
  • Fabric-First Design Research and Development
  • Apparel Collection Design and Production
  • International Apparel Distribution
  • Environmental Impact Reduction Consulting
  • Apparel Product Innovation Services
  • Apparel Product Quality Assurance Services

Markets

  • Apparel and Footwear

Supply chain

  • Sustainable Sourcing
  • Global Sourcing
  • Omnichannel Distribution

Business model

  • Business-to-Business
  • Business-to-Consumer
  • Manufacturing
  • Retail
  • Wholesale

Industry codes (NAICS)

  • 315250 Cut and Sew Apparel Manufacturing (except Contractors) 60% match
  • 458110 Clothing and Clothing Accessories Retailers 25% match
  • 424350 Clothing and Clothing Accessories Merchant Wholesalers 15% match

Questions about Vuori

What is Vuori worth?

Valuation $6.1B (range $820M to $9.6B), as of 24 Oct 2026. The last disclosed valuation was $5.50B (Private Equity, Nov 2024).

Has Vuori raised money?

Vuori has 4 funding rounds on record, from Apr 2016 to Nov 2024, $445M in total. The latest disclosed valuation is $5.50B post-money (Private Equity, Nov 2024).

Who has invested in Vuori?

General Atlantic, Norwest, SoftBank Vision Fund and Stripes. Lead investors include General Atlantic, Norwest, SoftBank Vision Fund and Stripes.

How many people work at Vuori?

About 2,680, up 26% over the last year. Headcount grew from 82 in Jan 2021 to 2,675 in Sep 2026.

What does Vuori do?

Vuori works in clothing manufacturers, with 14 recorded offerings and customers in apparel and footwear. Its main offerings are athletic and performance apparel manufacturing, athletic and performance apparel retail and lifestyle apparel manufacturing.

When was Vuori founded, and where is it based?

Vuori was founded in 2015 and is based in Carlsbad, United States. It has about 2,680 employees, up 26% over the last year.