Whatnot valuation, funding and investors
Whatnot works in live streaming shopping platform services, based in San Francisco, United States. Founded in 2019, it has about 2,160 employees.
- Last round
- Series G · $545M · Aug 2026
- Valuation at last round
- $20.00B
- Headcount
- 2,162 · growing
- Grade
- A
- Founded
- 2019
Whatnot valuation today
VCMC values Whatnot at $21.1B today, with a range of $17.4B to $29.9B and a grade of A. The valuation starts from its last funding round, a Series G round in Aug 2026.
Valuation by date (103 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2019 | $12.2M | $4.44M – $33.5M | $15.1M (+24%) | before first round | – | unknown | D | 0% |
| 1 Feb 2019 | $12.5M | $4.56M – $34.4M | $15.2M (+21%) | before first round | – | unknown | D | 0% |
| 1 Mar 2019 | $12.8M | $4.67M – $35.3M | $15.3M (+19%) | before first round | – | unknown | D | 0% |
| 1 Apr 2019 | $13.2M | $4.80M – $36.2M | $15.5M (+17%) | before first round | – | unknown | D | 0% |
| 1 May 2019 | $13.5M | $4.93M – $37.2M | $15.6M (+15%) | before first round | – | unknown | D | 0% |
| 1 Jun 2019 | $13.9M | $5.06M – $38.2M | $15.8M (+13%) | before first round | – | unknown | D | 0% |
| 1 Jul 2019 | $14.3M | $5.19M – $39.2M | $15.9M (+11%) | before first round | – | unknown | D | 0% |
| 1 Aug 2019 | $14.4M | $5.25M – $39.6M | $16.0M (+11%) | before first round | – | unknown | D | 0% |
| 1 Sep 2019 | $14.5M | $5.29M – $39.9M | $16.2M (+11%) | before first round | – | unknown | D | 0% |
| 1 Oct 2019 | $14.7M | $5.34M – $40.3M | $16.3M (+11%) | before first round | – | unknown | D | 0% |
| 1 Nov 2019 | $14.8M | $5.39M – $40.7M | $16.5M (+11%) | before first round | – | unknown | D | 0% |
| 1 Dec 2019 | $14.9M | $5.44M – $41.0M | $16.6M (+11%) | before first round | – | unknown | D | 0% |
| 1 Jan 2020 | $15.1M | $5.49M – $41.4M | $16.8M (+11%) | before first round | – | unknown | D | 0% |
| 1 Feb 2020 | $15.2M | $5.54M – $41.8M | $16.9M (+11%) | before first round | – | unknown | D | 0% |
| 1 Mar 2020 | $15.3M | $5.59M – $42.1M | $17.1M (+11%) | before first round | – | unknown | D | 0% |
| 1 Apr 2020 | $15.5M | $5.64M – $42.5M | $17.2M (+11%) | before first round | – | unknown | D | 0% |
| 1 May 2020 | $15.6M | $5.69M – $42.9M | $17.4M (+11%) | before first round | – | unknown | D | 0% |
| 1 Jun 2020 | $15.8M | $5.74M – $43.3M | $17.6M (+11%) | before first round | – | unknown | D | 0% |
| 1 Jul 2020 | $15.9M | $5.79M – $43.7M | $17.7M (+11%) | before first round | – | unknown | D | 0% |
| 1 Aug 2020 | $16.1M | $5.84M – $44.1M | $17.9M (+11%) | before first round | – | unknown | D | 0% |
| 1 Sep 2020 | $16.2M | $5.90M – $44.5M | $18.0M (+11%) | before first round | – | unknown | D | 0% |
| 1 Oct 2020 | $16.3M | $5.95M – $44.9M | $18.2M (+11%) | before first round | – | unknown | D | 0% |
| 1 Nov 2020 | $16.5M | $6.00M – $45.3M | $18.4M (+11%) | before first round | – | unknown | D | 0% |
| 1 Dec 2020 | $16.6M | $6.06M – $45.7M | $18.5M (+11%) | before first round | – | unknown | D | 0% |
| 18 Dec 2020 | $26.7M | $17.5M – $81.2M | $53.3M (+100%) | after a round | – | unknown | C | 0% |
| 1 Jan 2021 | $27.4M | $17.5M – $81.2M | $53.3M (+94%) | after a round | 5 | unknown | C | 0% |
| 1 Feb 2021 | $29.1M | $17.5M – $81.2M | $53.3M (+83%) | after a round | 5 | unknown | C | 0% |
| 1 Mar 2021 | $30.7M | $17.5M – $81.2M | $53.3M (+74%) | after a round | 5 | unknown | C | 0% |
| 5 Mar 2021 | $79.1M | $55.7M – $202M | $142M (+80%) | after a round | 5 | unknown | C | 0% |
| 1 Apr 2021 | $82.6M | $55.7M – $202M | $142M (+72%) | after a round | 5 | unknown | C | 0% |
| 1 May 2021 | $86.7M | $55.7M – $202M | $142M (+64%) | after a round | 5 | unknown | C | 0% |
| 26 May 2021 | $234M | $164M – $496M | $350M (+50%) | after a round | 5 | unknown | B | 0% |
| 1 Jun 2021 | $235M | $164M – $496M | $350M (+49%) | after a round | 5 | unknown | B | 0% |
| 1 Jul 2021 | $243M | $164M – $496M | $350M (+44%) | after a round | 5 | unknown | B | 0% |
| 1 Aug 2021 | $252M | $164M – $496M | $350M (+39%) | after a round | 5 | unknown | B | 0% |
| 1 Sep 2021 | $260M | $164M – $496M | $350M (+34%) | after a round | 5 | unknown | B | 0% |
| 17 Sep 2021 | $1.5B | $1.3B – $2.2B | $2.0B (+30%) | after a round | 5 | unknown | A | 0% |
| 1 Oct 2021 | $1.5B | $1.3B – $2.2B | $2.0B (+29%) | after a round | 5 | unknown | A | 0% |
| 1 Nov 2021 | $1.6B | $1.3B – $2.2B | $2.0B (+26%) | after a round | 5 | unknown | A | 0% |
| 1 Dec 2021 | $1.6B | $1.3B – $2.2B | $2.0B (+23%) | after a round | 5 | unknown | A | 0% |
| 1 Jan 2022 | $1.6B | $1.3B – $2.2B | $2.0B (+20%) | after a round | 120 | growing | A | 0% |
| 1 Feb 2022 | $1.7B | $1.3B – $2.2B | $2.0B (+18%) | after a round | 120 | growing | A | 0% |
| 1 Mar 2022 | $1.7B | $1.3B – $2.2B | $2.0B (+15%) | after a round | 120 | growing | A | 0% |
| 1 Apr 2022 | $1.7B | $1.3B – $2.2B | $2.0B (+13%) | after a round | 120 | growing | A | 0% |
| 1 May 2022 | $1.8B | $1.3B – $2.2B | $2.0B (+10%) | after a round | 120 | growing | A | 0% |
| 1 Jun 2022 | $1.8B | $1.3B – $2.2B | $2.0B (+8%) | after a round | 120 | growing | A | 0% |
| 1 Jul 2022 | $3.7B | $3.2B – $5.5B | $4.8B (+30%) | after a round | 120 | growing | A | 0% |
| 2 Jul 2022 | $3.7B | $3.2B – $5.5B | $4.8B (+30%) | after a round | 120 | growing | A | 0% |
| 1 Aug 2022 | $3.8B | $3.2B – $5.5B | $4.8B (+27%) | after a round | 120 | growing | A | 0% |
| 1 Sep 2022 | $3.9B | $3.2B – $5.5B | $4.8B (+24%) | after a round | 120 | growing | A | 0% |
| 1 Oct 2022 | $4.0B | $3.2B – $5.5B | $4.8B (+22%) | after a round | 120 | growing | A | 0% |
| 1 Nov 2022 | $4.0B | $3.2B – $5.5B | $4.8B (+19%) | after a round | 120 | unknown | A | 0% |
| 1 Dec 2022 | $4.1B | $3.2B – $5.5B | $4.8B (+16%) | after a round | 120 | unknown | A | 0% |
| 1 Jan 2023 | $4.2B | $3.2B – $5.5B | $4.8B (+14%) | after a round | 120 | unknown | A | 0% |
| 1 Feb 2023 | $4.3B | $3.2B – $5.5B | $4.8B (+11%) | after a round | 120 | unknown | A | 0% |
| 1 Mar 2023 | $4.4B | $3.2B – $5.5B | $4.8B (+9%) | after a round | 120 | unknown | A | 0% |
| 1 Apr 2023 | $4.5B | $3.2B – $5.5B | $4.8B (+7%) | after a round | 460 | growing | A | 0% |
| 1 May 2023 | $4.6B | $3.2B – $5.5B | $4.8B (+4%) | after a round | 460 | growing | A | 0% |
| 1 Jun 2023 | $4.7B | $3.2B – $5.5B | $4.8B (+2%) | after a round | 460 | growing | A | 0% |
| 1 Jul 2023 | $4.8B | $3.2B – $5.5B | $4.8B (0%) | after a round | 460 | growing | A | 0% |
| 1 Aug 2023 | $4.8B | $3.1B – $5.5B | $4.8B (0%) | after a round | 460 | unknown | A | 0% |
| 1 Sep 2023 | $4.8B | $2.9B – $5.5B | $4.8B (0%) | after a round | 460 | unknown | B | 0% |
| 1 Oct 2023 | $4.8B | $3.1B – $5.5B | $4.8B (0%) | after a round | 600 | up | A | 0% |
| 1 Nov 2023 | $4.8B | $3.1B – $5.5B | $4.8B (0%) | after a round | 600 | up | A | 0% |
| 1 Dec 2023 | $4.8B | $3.0B – $5.5B | $4.8B (0%) | after a round | 600 | up | A | 0% |
| 1 Jan 2024 | $4.8B | $3.0B – $5.5B | $4.8B (0%) | after a round | 600 | up | B | 0% |
| 1 Feb 2024 | $4.8B | $3.0B – $5.5B | $4.8B (0%) | after a round | 600 | up | B | 0% |
| 1 Mar 2024 | $4.8B | $3.4B – $5.5B | $4.8B (0%) | after a round | 730 | growing | A | 0% |
| 1 Apr 2024 | $4.8B | $3.4B – $5.5B | $4.8B (0%) | after a round | 730 | growing | A | 0% |
| 1 May 2024 | $4.8B | $3.4B – $5.5B | $4.8B (0%) | after a round | 730 | growing | A | 0% |
| 1 Jun 2024 | $4.8B | $3.4B – $5.5B | $4.8B (0%) | after a round | 730 | growing | A | 0% |
| 1 Jul 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 830 | growing | A | 0% |
| 1 Aug 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 830 | growing | A | 0% |
| 1 Sep 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 830 | growing | A | 0% |
| 1 Oct 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 830 | growing | A | 0% |
| 1 Nov 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 890 | growing | A | 0% |
| 1 Dec 2024 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 890 | growing | A | 0% |
| 1 Jan 2025 | $4.8B | $3.3B – $5.5B | $4.8B (0%) | after a round | 890 | growing | A | 0% |
| 11 Jan 2025 | $5.0B | $4.3B – $7.4B | $6.5B (+30%) | after a round | 890 | growing | A | 0% |
| 1 Feb 2025 | $5.0B | $4.3B – $7.4B | $6.5B (+28%) | after a round | 890 | growing | A | 0% |
| 1 Mar 2025 | $5.2B | $4.3B – $7.4B | $6.5B (+25%) | after a round | 890 | growing | A | 0% |
| 1 Apr 2025 | $5.3B | $4.3B – $7.4B | $6.5B (+23%) | after a round | 890 | growing | A | 0% |
| 1 May 2025 | $5.4B | $4.3B – $7.4B | $6.5B (+20%) | after a round | 890 | up | A | 0% |
| 1 Jun 2025 | $5.6B | $4.3B – $7.9B | $6.9B (+22%) | after a round | 1,199 | growing | B | 0% |
| 1 Jul 2025 | $5.8B | $4.3B – $8.0B | $6.9B (+19%) | after a round | 1,220 | growing | B | 0% |
| 1 Aug 2025 | $6.0B | $4.3B – $8.1B | $7.0B (+16%) | after a round | 1,286 | growing | B | 0% |
| 1 Sep 2025 | $6.2B | $4.3B – $8.1B | $7.0B (+13%) | after a round | 1,286 | growing | B | 0% |
| 1 Oct 2025 | $6.4B | $4.3B – $8.1B | $7.0B (+10%) | after a round | 1,286 | growing | B | 0% |
| 29 Oct 2025 | $11.5B | $10.0B – $17.2B | $14.9B (+30%) | after a round | 1,286 | growing | A | 0% |
| 1 Nov 2025 | $11.5B | $10.0B – $17.2B | $14.9B (+30%) | after a round | 1,373 | growing | A | 0% |
| 1 Dec 2025 | $11.8B | $10.0B – $17.2B | $14.9B (+27%) | after a round | 1,373 | growing | A | 0% |
| 1 Jan 2026 | $12.0B | $10.0B – $17.2B | $14.9B (+24%) | after a round | 1,373 | growing | A | 0% |
| 1 Feb 2026 | $12.3B | $10.0B – $17.2B | $14.9B (+21%) | after a round | 1,373 | growing | A | 0% |
| 1 Mar 2026 | $12.7B | $10.0B – $17.9B | $15.6B (+22%) | after a round | 1,643 | growing | A | 0% |
| 1 Apr 2026 | $13.1B | $10.0B – $17.9B | $15.6B (+19%) | after a round | 1,643 | growing | A | 0% |
| 1 May 2026 | $13.6B | $10.0B – $18.3B | $15.9B (+17%) | after a round | 1,831 | growing | B | 0% |
| 1 Jun 2026 | $14.0B | $10.0B – $18.5B | $16.1B (+15%) | after a round | 1,925 | growing | B | 0% |
| 1 Jul 2026 | $14.4B | $10.0B – $18.5B | $16.1B (+12%) | after a round | 1,925 | growing | B | 0% |
| 1 Aug 2026 | $14.8B | $10.0B – $18.5B | $16.1B (+8%) | after a round | 1,925 | growing | B | 0% |
| 11 Aug 2026 | $20.0B | $17.4B – $29.9B | $26.0B (+30%) | after a round | 1,925 | growing | A | 0% |
| 1 Sep 2026 | $20.3B | $17.4B – $29.9B | $26.0B (+28%) | after a round | 1,925 | growing | A | 0% |
| 1 Oct 2026 | $20.8B | $17.4B – $29.9B | $26.0B (+25%) | after a round | 2,162 | growing | A | 0% |
| 24 Oct 2026 | $21.1B | $17.4B – $29.9B | $26.0B (+23%) | after a round | 2,162 | growing | A | 0% |
Key facts about Whatnot
- Founded
- 2019
- Headquarters
- San Francisco, United States
- Employees
- about 2,160 +57% in a year
- Total raised
- $1.52B
- Funding rounds
- 8
- Last round
- Series G Aug 2026
Whatnot was founded in 2019 by Grant LaFontaine and Logan Head.
Whatnot funding history
Whatnot has 8 funding rounds on record, from Dec 2020 to Aug 2026, $1.52B in total. The latest disclosed valuation is $20.00B post-money (Series G, Aug 2026).
Series G 10 Aug 2026
Led by ICONIQ, Lightspeed Venture Partners, Avra; with Kleiner Perkins, Wellington Management, Andreessen Horowitz, BOND, DST Global, Greycroft, Y Combinator, CapitalG, Standard Capital, Robinhood Ventures Fund I, S32, Durable Capital Partners, Alkeon.
Sources: cnbc.com, finance.yahoo.com, retailtechinnovationhub.com and 4 more
$545M
$20.00B post-money
Series F 28 Oct 2025
Led by DST Global, CapitalG; with Sequoia Capital, Alkeon, Greycroft, Andreessen Horowitz, Avra, BOND, Y Combinator, Lightspeed Venture Partners, Liquid 2.
Sources: sports.yahoo.com, techfundingnews.com, techfundingnews.com and 1 more
$225M
$11.50B post-money
Series E 10 Jan 2025
Led by Greycroft, DST Global, Avra; with Lightspeed Venture Partners, Durable Capital Partners, Andreessen Horowitz, CapitalG, BOND, Y Combinator.
Sources: techfundingnews.com, techcrunch.com
$265M
$4.97B post-money
Series D 1 Jul 2022
Led by DST Global, CapitalG; with BOND, Andreessen Horowitz, Y Combinator.
Sources: shopifreaks.com
$260M
$3.70B post-money
Series C 16 Sep 2021
Led by Andreessen Horowitz, Y Combinator’s Continuity Fund; with CapitalG, Y Combinator. Individuals: Andre Iguodala, Logan Paul, Gokul Rajaram, Nilam Ganenthiran.
Sources: prnewswire.com, techcrunch.com, fenwick.com and 3 more
$150M
$1.50B post-money
Series B 25 May 2021
Led by Y Combinator; with Andreessen Horowitz, Animal Capital.
Sources: prnewswire.com, fenwick.com
$50M
Series A 4 Mar 2021
Led by Andreessen Horowitz; with Y Combinator, Wonder Ventures, Operator Partners, Scribble Ventures. Individuals: Steve Aoki, Chris Zarou.
Sources: retaildive.com, techcrunch.com, axios.com and 1 more
$20M
Seed 17 Dec 2020
With Scribble Ventures, Wonder Ventures, Operator Partners, Y Combinator, Liquid 2, Twenty Two Ventures.
Sources: prnewswire.com, pulse2.com, techcrunch.com
$4.0M
Whatnot investors
24 investors have backed Whatnot; Y Combinator, Andreessen Horowitz and CapitalG and 6 more led at least one round.
- Y Combinator lead, 8 rounds
- Andreessen Horowitz lead, 7 rounds
- CapitalG lead, 5 rounds
- DST Global lead, 4 rounds
- Avra lead, 3 rounds
- Greycroft lead, 3 rounds
- Lightspeed Venture Partners lead, 3 rounds
- ICONIQ lead
- Y Combinator’s Continuity Fund lead
- BOND 4 rounds
- Alkeon 2 rounds
- Durable Capital Partners 2 rounds
- Kleiner Perkins
- Robinhood Ventures Fund I
- S32
- Sequoia Capital
- Wellington Management
What Whatnot does
Whatnot works in tech companies, with 12 recorded offerings and customers in e-commerce, luxury goods, food and beverage and novelty items.
Whatnot Inc. is an American company that operates a marketplace platform for live-streamed and online sales, including the sale of luxury goods, food and beverage, and novelty items. The company provides tools for live streaming and product promotion, and offers a subscription-based platform for sellers. Whatnot also collaborates with partners for product authentication services and maintains a community-driven marketplace with resources for sellers and buyers.
Description from Veridion's company data.
Products and services
- Live Streaming Shopping Platform Services
- Online Video Auction Hosting
- Luxury Goods Retail
- Food and Beverage Retail
- Novelty Item Retail
- Seller Visibility Enhancement Tools Development
- Seller Marketing Tools Development
- Product Authentication Services Integration
- Community Engagement Services
- Seller Onboarding Services
- Platform Feature Development
- E-commerce Technology Research and Development
Markets
- E-commerce
- Luxury Goods
- Food and Beverage
- Novelty Items
Business model
- Business-to-Business
- Business-to-Consumer
- Subscription-Based
- Marketplace
Industry codes (NAICS)
- 455219 All Other General Merchandise Retailers 70% match
- 541511 Custom Computer Programming Services 30% match
Questions about Whatnot
What is Whatnot worth?
Valuation $21.1B (range $17.4B to $29.9B), as of 24 Oct 2026. The last disclosed valuation was $20.00B (Series G, Aug 2026).
Has Whatnot raised money?
Whatnot has 8 funding rounds on record, from Dec 2020 to Aug 2026, $1.52B in total. The latest disclosed valuation is $20.00B post-money (Series G, Aug 2026).
Who has invested in Whatnot?
Y Combinator, Andreessen Horowitz, CapitalG, DST Global, Avra and Greycroft, and 18 more. Lead investors include Y Combinator, Andreessen Horowitz, CapitalG and DST Global.
How many people work at Whatnot?
About 2,160, up 57% over the last year. Headcount grew from 5 in Jan 2021 to 2,162 in Sep 2026.
What does Whatnot do?
Whatnot works in tech companies, with 12 recorded offerings and customers in e-commerce, luxury goods, food and beverage and novelty items. Its main offerings are live streaming shopping platform services, online video auction hosting and luxury goods retail.
When was Whatnot founded, and where is it based?
Whatnot was founded in 2019 and is based in San Francisco, United States. It has about 2,160 employees, up 57% over the last year.