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Yesway & Allsup’s Rewards valuation, funding and investors

Yesway & Allsup’s Rewards works in convenience store retail, based in Fort Worth, United States. Founded in 2015, it has about 925 employees.

Gas Stations Fort Worth Growth Equity
VALUATION · TODAY
$2.42B −2% after Growth
Range $348M – $4.35B · Grade D
TODAY
+12 MO
$1.00B
$2.00B
$3.00B
$4.00B
$5.00B
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Growth $235M
Growth $190M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY925 employees
+8%6m growth
+11%1y growth
+47%2y growth
500
1,000
1,500
Data from Jan 2021
TODAY
Predicted in 1 yr $2.37B −2% vs today
Predicted next raise $296M if a round comes
Winding-down probability 0%
Last round
Growth · $190M · Jun 2022
Valuation at last round
$2.32B · implied
Headcount
925 · up
Grade
D
Founded
2015
How VCMC values companies →

Yesway & Allsup’s Rewards valuation today

VCMC values Yesway & Allsup’s Rewards at $2.4B today, with a range of $348M to $4.3B and a grade of D. The valuation starts from its last funding round, a growth round in Jun 2022.

Valuation by date (145 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Yesway & Allsup’s Rewards: valuation by date, as the model would have shown it on each date
DateValuationRangePredicted in 1 yrPhaseHeadcountTrendGradeWinding-down probability
1 Jan 2015$5.13M$1.87M – $14.1M$5.38M (+5%)before first round–unknownD0%
1 Feb 2015$5.15M$1.88M – $14.2M$5.40M (+5%)before first round–unknownD0%
1 Mar 2015$5.17M$1.88M – $14.2M$5.42M (+5%)before first round–unknownD0%
1 Apr 2015$5.19M$1.89M – $14.3M$5.44M (+5%)before first round–unknownD0%
1 May 2015$5.21M$1.90M – $14.3M$5.46M (+5%)before first round–unknownD0%
1 Jun 2015$5.23M$1.90M – $14.4M$5.48M (+5%)before first round–unknownD0%
1 Jul 2015$5.25M$1.91M – $14.4M$5.50M (+5%)before first round–unknownD0%
1 Aug 2015$5.27M$1.92M – $14.5M$5.65M (+7%)before first round–unknownD0%
1 Sep 2015$5.29M$1.93M – $14.5M$5.80M (+10%)before first round–unknownD0%
1 Oct 2015$5.31M$1.93M – $14.6M$5.95M (+12%)before first round–unknownD0%
1 Nov 2015$5.33M$1.94M – $14.7M$6.11M (+15%)before first round–unknownD0%
1 Dec 2015$5.36M$1.95M – $14.7M$6.27M (+17%)before first round–unknownD0%
1 Jan 2016$5.38M$1.96M – $14.8M$6.45M (+20%)before first round–unknownD0%
1 Feb 2016$5.40M$1.97M – $14.8M$6.62M (+23%)before first round–unknownD0%
1 Mar 2016$5.42M$1.97M – $14.9M$6.79M (+25%)before first round–unknownD0%
1 Apr 2016$5.44M$1.98M – $14.9M$6.97M (+28%)before first round–unknownD0%
1 May 2016$5.46M$1.99M – $15.0M$7.16M (+31%)before first round–unknownD0%
1 Jun 2016$5.48M$2.00M – $15.1M$7.35M (+34%)before first round–unknownD0%
1 Jul 2016$5.50M$2.00M – $15.1M$7.54M (+37%)before first round–unknownD0%
1 Aug 2016$5.65M$2.06M – $15.5M$7.75M (+37%)before first round–unknownD0%
1 Sep 2016$5.80M$2.11M – $15.9M$7.96M (+37%)before first round–unknownD0%
1 Oct 2016$5.96M$2.17M – $16.4M$8.17M (+37%)before first round–unknownD0%
1 Nov 2016$6.12M$2.23M – $16.8M$8.39M (+37%)before first round–unknownD0%
1 Dec 2016$6.28M$2.29M – $17.2M$8.61M (+37%)before first round–unknownD0%
1 Jan 2017$6.45M$2.35M – $17.7M$8.84M (+37%)before first round–unknownD0%
1 Feb 2017$6.62M$2.41M – $18.2M$9.08M (+37%)before first round–unknownD0%
1 Mar 2017$6.78M$2.47M – $18.6M$9.30M (+37%)before first round–unknownD0%
1 Apr 2017$6.97M$2.54M – $19.1M$9.55M (+37%)before first round–unknownD0%
1 May 2017$7.15M$2.60M – $19.6M$9.80M (+37%)before first round–unknownD0%
1 Jun 2017$7.34M$2.67M – $20.2M$10.1M (+37%)before first round–unknownD0%
1 Jul 2017$7.54M$2.74M – $20.7M$10.3M (+37%)before first round–unknownD0%
1 Aug 2017$7.74M$2.82M – $21.3M$10.6M (+37%)before first round–unknownD0%
1 Sep 2017$7.95M$2.89M – $21.8M$10.9M (+37%)before first round–unknownD0%
1 Oct 2017$8.16M$2.97M – $22.4M$11.2M (+37%)before first round–unknownD0%
1 Nov 2017$8.38M$3.05M – $23.0M$11.5M (+37%)before first round–unknownD0%
1 Dec 2017$8.60M$3.13M – $23.6M$11.8M (+37%)before first round–unknownD0%
1 Jan 2018$8.84M$3.22M – $24.3M$12.1M (+37%)before first round–unknownD0%
1 Feb 2018$9.08M$3.30M – $24.9M$12.4M (+37%)before first round–unknownD0%
1 Mar 2018$9.30M$3.39M – $25.5M$12.7M (+37%)before first round–unknownD0%
1 Apr 2018$9.55M$3.48M – $26.2M$13.1M (+37%)before first round–unknownD0%
1 May 2018$9.80M$3.57M – $26.9M$13.4M (+37%)before first round–unknownD0%
1 Jun 2018$10.1M$3.67M – $27.7M$13.8M (+37%)before first round–unknownD0%
1 Jul 2018$10.3M$3.76M – $28.4M$14.2M (+37%)before first round–unknownD0%
1 Aug 2018$10.6M$3.86M – $29.2M$14.3M (+35%)before first round–unknownD0%
1 Sep 2018$10.9M$3.97M – $29.9M$14.4M (+32%)before first round–unknownD0%
1 Oct 2018$11.2M$4.07M – $30.7M$14.6M (+30%)before first round–unknownD0%
1 Nov 2018$11.5M$4.18M – $31.6M$14.7M (+28%)before first round–unknownD0%
1 Dec 2018$11.8M$4.29M – $32.4M$14.8M (+26%)before first round–unknownD0%
1 Jan 2019$12.1M$4.41M – $33.3M$15.0M (+24%)before first round–unknownD0%
1 Feb 2019$12.4M$4.53M – $34.2M$15.1M (+21%)before first round–unknownD0%
1 Mar 2019$12.7M$4.64M – $35.0M$15.2M (+19%)before first round–unknownD0%
1 Apr 2019$13.1M$4.77M – $36.0M$15.4M (+17%)before first round–unknownD0%
1 May 2019$13.4M$4.89M – $36.9M$15.5M (+15%)before first round–unknownD0%
1 Jun 2019$13.8M$5.02M – $37.9M$15.7M (+13%)before first round–unknownD0%
1 Jul 2019$14.2M$5.16M – $38.9M$15.8M (+11%)before first round–unknownD0%
1 Aug 2019$14.3M$5.21M – $39.3M$15.9M (+11%)before first round–unknownD0%
1 Sep 2019$14.4M$5.26M – $39.7M$16.1M (+11%)before first round–unknownD0%
1 Oct 2019$14.6M$5.30M – $40.0M$16.2M (+11%)before first round–unknownD0%
1 Nov 2019$14.7M$5.35M – $40.4M$16.4M (+11%)before first round–unknownD0%
1 Dec 2019$14.8M$5.40M – $40.7M$16.5M (+11%)before first round–unknownD0%
1 Jan 2020$15.0M$5.45M – $41.1M$16.7M (+11%)before first round–unknownD0%
1 Feb 2020$15.1M$5.50M – $41.5M$16.8M (+11%)before first round–unknownD0%
1 Mar 2020$15.2M$5.55M – $41.9M$17.0M (+11%)before first round–unknownD0%
1 Apr 2020$15.4M$5.60M – $42.2M$17.1M (+11%)before first round–unknownD0%
1 May 2020$15.5M$5.65M – $42.6M$17.3M (+11%)before first round–unknownD0%
1 Jun 2020$15.7M$5.70M – $43.0M$17.4M (+11%)before first round–unknownD0%
1 Jul 2020$15.8M$5.75M – $43.4M$17.6M (+11%)before first round–unknownD0%
1 Aug 2020$15.9M$5.80M – $43.8M$17.8M (+11%)before first round–unknownD0%
1 Sep 2020$16.1M$5.86M – $44.2M$17.9M (+11%)before first round–unknownD0%
1 Oct 2020$16.2M$5.91M – $44.6M$18.1M (+11%)before first round–unknownD0%
29 Oct 2020$2.6B$1.7B – $4.4B$2.9B (+10%)after a round–unknownB0%
1 Nov 2020$2.6B$1.7B – $4.4B$2.9B (+10%)after a round–unknownB0%
1 Dec 2020$2.6B$1.7B – $4.4B$2.9B (+9%)after a round–unknownB0%
1 Jan 2021$2.7B$1.7B – $4.4B$2.9B (+8%)after a round190unknownB0%
1 Feb 2021$2.7B$1.7B – $4.4B$2.9B (+7%)after a round190unknownB0%
1 Mar 2021$2.7B$1.7B – $4.4B$2.9B (+6%)after a round190unknownB0%
1 Apr 2021$2.7B$1.7B – $4.4B$2.9B (+6%)after a round190flatB0%
1 May 2021$2.7B$1.7B – $4.4B$2.9B (+5%)after a round190flatB0%
1 Jun 2021$2.8B$1.7B – $4.4B$2.9B (+4%)after a round190flatB0%
1 Jul 2021$2.8B$1.7B – $4.4B$2.9B (+3%)after a round190flatB0%
1 Aug 2021$2.8B$1.7B – $4.4B$2.9B (+2%)after a round190flatB0%
1 Sep 2021$2.8B$1.7B – $4.4B$2.9B (+2%)after a round190flatB0%
1 Oct 2021$2.9B$1.7B – $4.4B$2.9B (+1%)after a round190flatB0%
1 Nov 2021$2.9B$1.7B – $4.4B$2.9B (0%)after a round190flatB0%
1 Dec 2021$2.9B$1.6B – $4.4B$2.9B (0%)after a round190flatB0%
1 Jan 2022$2.9B$1.5B – $4.4B$2.9B (0%)after a round190flatB0%
1 Feb 2022$2.9B$1.5B – $4.4B$2.9B (0%)after a round190flatB0%
1 Mar 2022$3.2B$1.8B – $4.8B$3.2B (0%)after a round290growingB0%
1 Apr 2022$3.2B$1.8B – $4.8B$3.2B (0%)after a round290growingB0%
1 May 2022$3.2B$1.8B – $4.8B$3.2B (0%)after a round290growingB0%
1 Jun 2022$2.3B$1.6B – $3.6B$2.6B (+10%)after a round290growingB0%
2 Jun 2022$2.3B$1.6B – $3.6B$2.6B (+10%)after a round290growingB0%
1 Jul 2022$2.3B$1.6B – $3.6B$2.6B (+9%)after a round290growingB0%
1 Aug 2022$2.4B$1.6B – $3.6B$2.6B (+8%)after a round290growingB0%
1 Sep 2022$2.4B$1.6B – $3.6B$2.6B (+7%)after a round290growingB0%
1 Oct 2022$2.4B$1.6B – $3.6B$2.6B (+7%)after a round290growingB0%
1 Nov 2022$2.4B$1.6B – $3.6B$2.6B (+6%)after a round290unknownB0%
1 Dec 2022$2.4B$1.6B – $3.6B$2.6B (+5%)after a round290unknownB0%
1 Jan 2023$2.5B$1.7B – $3.8B$2.7B (+6%)after a round370upB0%
1 Feb 2023$2.6B$1.7B – $3.8B$2.7B (+5%)after a round370upB0%
1 Mar 2023$2.6B$1.7B – $3.8B$2.7B (+4%)after a round370upB0%
1 Apr 2023$2.6B$1.7B – $3.8B$2.7B (+3%)after a round370upB0%
1 May 2023$2.7B$1.7B – $3.8B$2.7B (+1%)after a round370upB0%
1 Jun 2023$2.7B$1.7B – $3.8B$2.7B (0%)after a round370upB0%
1 Jul 2023$2.7B$1.7B – $3.8B$2.7B (0%)after a round370upB0%
1 Aug 2023$2.7B$1.6B – $3.8B$2.7B (0%)after a round370upB0%
1 Sep 2023$2.7B$1.6B – $3.8B$2.7B (0%)after a round370upB0%
1 Oct 2023$2.9B$1.8B – $4.1B$2.9B (0%)after a round500growingB0%
1 Nov 2023$2.9B$1.8B – $4.1B$2.9B (0%)after a round500growingB0%
1 Dec 2023$2.9B$1.8B – $4.1B$2.9B (0%)after a round500growingB0%
1 Jan 2024$2.9B$1.7B – $4.1B$2.9B (0%)after a round500growingB0%
1 Feb 2024$2.9B$1.7B – $4.1B$2.9B (0%)after a round500growingB0%
1 Mar 2024$3.0B$1.8B – $4.2B$3.0B (0%)after a round580growingB0%
1 Apr 2024$3.0B$1.8B – $4.2B$3.0B (0%)after a round580growingB0%
1 May 2024$3.0B$1.8B – $4.2B$3.0B (0%)after a round580growingB0%
1 Jun 2024$3.0B$1.7B – $4.2B$3.0B (0%)after a round580growingB0%
1 Jul 2024$3.0B$1.7B – $4.3B$3.0B (0%)after a round630growingB0%
1 Aug 2024$3.0B$1.2B – $4.3B$3.0B (0%)after a round630upC0%
1 Sep 2024$3.0B$1.2B – $4.3B$3.0B (-1%)after a round630upC0%
1 Oct 2024$3.0B$1.1B – $4.3B$3.0B (-1%)after a round630upC0%
1 Nov 2024$3.0B$1.1B – $4.3B$3.0B (0%)after a round650upC0%
1 Dec 2024$3.0B$1.1B – $4.3B$3.0B (-1%)after a round650upC0%
1 Jan 2025$3.0B$1.0B – $4.3B$3.0B (-1%)after a round650upC0%
1 Feb 2025$3.0B$989M – $4.3B$3.0B (-1%)after a round650upC0%
1 Mar 2025$3.0B$959M – $4.3B$3.0B (-1%)after a round650upC0%
1 Apr 2025$3.0B$927M – $4.3B$3.0B (-1%)after a round650upC0%
1 May 2025$3.0B$896M – $4.3B$2.9B (-6%)after a round650upC0%
1 Jun 2025$3.0B$727M – $4.3B$2.9B (-6%)after a round650upC0%
1 Jul 2025$3.2B$1.4B – $4.5B$3.2B (0%)after a round798growingC0%
1 Aug 2025$3.2B$1.3B – $4.5B$3.2B (0%)after a round807growingC0%
1 Sep 2025$3.2B$1.3B – $4.5B$3.2B (0%)after a round807growingC0%
1 Oct 2025$3.2B$649M – $4.6B$3.2B (0%)after a round831upC0%
1 Nov 2025$3.2B$622M – $4.6B$3.2B (0%)after a round831upC0%
1 Dec 2025$3.2B$600M – $4.6B$3.2B (0%)after a round850upD0%
1 Jan 2026$3.2B$575M – $4.6B$3.2B (0%)after a round850upD0%
1 Feb 2026$3.2B$1.2B – $4.6B$3.2B (0%)after a round859growingC0%
1 Mar 2026$3.2B$532M – $4.6B$3.2B (0%)after a round859upD0%
1 Apr 2026$3.2B$509M – $4.6B$3.2B (0%)after a round859upD0%
1 May 2026$3.2B$489M – $4.6B$3.2B (0%)after a round859upD0%
1 Jun 2026$3.0B$343M – $4.3B$2.9B (-2%)after a round859flatD0%
1 Jul 2026$3.0B$327M – $4.2B$2.9B (-1%)after a round859flatD0%
1 Aug 2026$3.0B$310M – $4.2B$2.9B (-1%)after a round859flatD0%
1 Sep 2026$3.0B$295M – $4.2B$2.9B (0%)after a round859flatD0%
1 Oct 2026$3.1B$453M – $4.4B$3.0B (-3%)after a round925upD0%
24 Oct 2026$2.4B$348M – $4.3B$2.4B (-2%)after a round925upD0%

Key facts about Yesway & Allsup’s Rewards

Founded
2015
Headquarters
Fort Worth, United States
Employees
about 925 +11% in a year
Total raised
$425M
Funding rounds
2
Last round
Growth Equity Jun 2022

Yesway & Allsup’s Rewards was founded in 2015 by Barbara Allsup, Lonnie Allsup and Thomas N. Trkla.

Yesway & Allsup’s Rewards funding history

Yesway & Allsup’s Rewards has 2 funding rounds on record, from Oct 2020 to Jun 2022, $425M in total. None disclosed a valuation.

  1. Growth Equity 1 Jun 2022

    With HPS Investment Partners.

    Sources: prnewswire.com, cstoredive.com

    $190M

  2. Growth Equity 28 Oct 2020

    With Brookwood.

    Sources: cspdailynews.com, prnewswire.com, dallasinnovates.com and 1 more

    $235M

Yesway & Allsup’s Rewards investors

2 investors have backed Yesway & Allsup’s Rewards.

What Yesway & Allsup’s Rewards does

Yesway & Allsup’s Rewards works in gas stations, with 10 recorded offerings and customers in retail.

BW Gas & Convenience Holdings, LLC, known as Yesway & Allsup’s Rewards, is an American company that operates a rewards program for convenience store and fuel station customers. The program provides fuel savings, member pricing, and exclusive perks, including food and drink discounts, gift cards, and special offers. It is available at participating locations and can be enrolled in-store or through a mobile application. The company also manages a rewards catalog and offers support for both individual and professional drivers.

Description from Veridion's company data.

Products and services

  • Convenience Store Retail
  • Food and Beverage Retail
  • Fuel Retail
  • Gift Card Retail
  • Mobile Ordering Services
  • Multi-Location Retail
  • Technology-Driven Store Solutions
  • Membership Enrollment Services
  • Rewards Catalog Distribution
  • Exclusive Offer Distribution

Markets

  • Retail

Supply chain

  • Regional Distribution Centers

Business model

  • Business-to-Consumer
  • Retail

Industry codes (NAICS)

  • 445131 Convenience Retailers 85% match
  • 424710 Petroleum Bulk Stations and Terminals 15% match

Questions about Yesway & Allsup’s Rewards

What is Yesway & Allsup’s Rewards worth?

Valuation $2.4B (range $348M to $4.3B), as of 24 Oct 2026.

Has Yesway & Allsup’s Rewards raised money?

Yesway & Allsup’s Rewards has 2 funding rounds on record, from Oct 2020 to Jun 2022, $425M in total. None disclosed a valuation.

Who has invested in Yesway & Allsup’s Rewards?

Brookwood and HPS Investment Partners.

How many people work at Yesway & Allsup’s Rewards?

About 925, up 11% over the last year. Headcount grew from 190 in Jan 2021 to 925 in Sep 2026.

What does Yesway & Allsup’s Rewards do?

Yesway & Allsup’s Rewards works in gas stations, with 10 recorded offerings and customers in retail. Its main offerings are convenience store retail, food and beverage retail and fuel retail.

When was Yesway & Allsup’s Rewards founded, and where is it based?

Yesway & Allsup’s Rewards was founded in 2015 and is based in Fort Worth, United States. It has about 925 employees, up 11% over the last year.