Attentive valuation, funding and investors

Attentive works in AI-Powered messaging platform development, based in Hoboken, United States. Founded in 2016, it has about 1,560 employees.

Tech Companies Hoboken Other

VALUATION · TODAY

$5.41B −3% after Series E

Range $609M – $8.42B · Grade D

TODAY

+12 MO

$5.00B

$10.00B

$15.00B

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

Series A $13.0M

Series B $40.0M

Series C $40.0M

Series D $230M

Series E $470M

ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then

HEADCOUNT · TODAY1,557 employees

+3%6m growth

+2%1y growth

+4%2y growth

1,000

2,000

Data from Jan 2023

TODAY

Predicted in 1 yr $5.23B −3% vs today

Predicted next raise $1.00B if a round comes

Winding-down probability 17%

Last round: Series E · $470M · Mar 2021
Valuation at last round: $7.00B
Headcount: 1,557 · flat
Grade: D
Founded: 2016

How VCMC values companies →

Attentive valuation today

VCMC values Attentive at $5.4B today, with a range of $609M to $8.4B and a grade of D. The valuation starts from its last funding round, a Series E round in Mar 2021.

Valuation by date (136 rows)

Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.

Attentive: valuation by date, as the model would have shown it on each date
Date	Valuation	Range	Predicted in 1 yr	Phase	Headcount	Trend	Grade	Winding-down probability
1 Jan 2016	$5.41M	$1.97M – $14.9M	$6.49M (+20%)	before first round	–	unknown	D	0%
1 Feb 2016	$5.44M	$1.98M – $14.9M	$6.67M (+23%)	before first round	–	unknown	D	0%
1 Mar 2016	$5.46M	$1.99M – $15.0M	$6.84M (+25%)	before first round	–	unknown	D	0%
1 Apr 2016	$5.48M	$1.99M – $15.0M	$7.02M (+28%)	before first round	–	unknown	D	0%
1 May 2016	$5.50M	$2.00M – $15.1M	$7.21M (+31%)	before first round	–	unknown	D	0%
1 Jun 2016	$5.52M	$2.01M – $15.2M	$7.40M (+34%)	before first round	–	unknown	D	0%
1 Jul 2016	$5.54M	$2.02M – $15.2M	$7.60M (+37%)	before first round	–	unknown	D	0%
1 Aug 2016	$5.69M	$2.07M – $15.6M	$7.80M (+37%)	before first round	–	unknown	D	0%
1 Sep 2016	$5.84M	$2.13M – $16.1M	$8.01M (+37%)	before first round	–	unknown	D	0%
1 Oct 2016	$6.00M	$2.18M – $16.5M	$8.22M (+37%)	before first round	–	unknown	D	0%
1 Nov 2016	$6.16M	$2.24M – $16.9M	$8.45M (+37%)	before first round	–	unknown	D	0%
1 Dec 2016	$6.32M	$2.30M – $17.4M	$8.67M (+37%)	before first round	–	unknown	D	0%
1 Jan 2017	$6.49M	$2.36M – $17.8M	$8.90M (+37%)	before first round	–	unknown	D	0%
1 Feb 2017	$6.67M	$2.43M – $18.3M	$9.14M (+37%)	before first round	–	unknown	D	0%
1 Mar 2017	$6.83M	$2.49M – $18.8M	$9.36M (+37%)	before first round	–	unknown	D	0%
1 Apr 2017	$7.01M	$2.55M – $19.3M	$9.62M (+37%)	before first round	–	unknown	D	0%
1 May 2017	$7.20M	$2.62M – $19.8M	$9.87M (+37%)	before first round	–	unknown	D	0%
1 Jun 2017	$7.39M	$2.69M – $20.3M	$10.1M (+37%)	before first round	–	unknown	D	0%
1 Jul 2017	$7.59M	$2.76M – $20.8M	$10.4M (+37%)	before first round	–	unknown	D	0%
1 Aug 2017	$7.79M	$2.84M – $21.4M	$10.7M (+37%)	before first round	–	unknown	D	0%
1 Sep 2017	$8.01M	$2.91M – $22.0M	$11.0M (+37%)	before first round	–	unknown	D	0%
1 Oct 2017	$8.22M	$2.99M – $22.6M	$11.3M (+37%)	before first round	–	unknown	D	0%
1 Nov 2017	$8.44M	$3.07M – $23.2M	$11.6M (+37%)	before first round	–	unknown	D	0%
1 Dec 2017	$8.66M	$3.15M – $23.8M	$11.9M (+37%)	before first round	–	unknown	D	0%
1 Jan 2018	$8.90M	$3.24M – $24.4M	$12.2M (+37%)	before first round	–	unknown	D	0%
1 Feb 2018	$9.14M	$3.33M – $25.1M	$12.5M (+37%)	before first round	–	unknown	D	0%
9 Feb 2018	$50.1M	$43.5M – $104M	$90.0M (+80%)	after a round	–	unknown	B	0%
1 Mar 2018	$51.7M	$43.5M – $104M	$90.0M (+74%)	after a round	–	unknown	B	0%
1 Apr 2018	$54.4M	$43.5M – $104M	$90.0M (+66%)	after a round	–	unknown	B	0%
1 May 2018	$57.1M	$43.5M – $104M	$90.0M (+58%)	after a round	–	unknown	B	0%
1 Jun 2018	$60.0M	$43.5M – $104M	$90.0M (+50%)	after a round	–	unknown	B	0%
1 Jul 2018	$62.9M	$43.5M – $104M	$90.0M (+43%)	after a round	–	unknown	B	0%
1 Aug 2018	$66.2M	$43.5M – $104M	$90.0M (+36%)	after a round	–	unknown	B	0%
1 Sep 2018	$69.5M	$43.5M – $104M	$90.0M (+29%)	after a round	–	unknown	B	0%
1 Oct 2018	$73.0M	$43.5M – $104M	$90.0M (+23%)	after a round	–	unknown	B	0%
1 Nov 2018	$76.7M	$43.5M – $104M	$90.0M (+17%)	after a round	–	unknown	B	0%
1 Dec 2018	$80.5M	$43.5M – $104M	$90.0M (+12%)	after a round	–	unknown	B	0%
1 Jan 2019	$84.6M	$43.5M – $104M	$90.0M (+6%)	after a round	–	unknown	B	0%
1 Feb 2019	$89.0M	$43.5M – $104M	$90.0M (+1%)	after a round	–	unknown	B	0%
1 Mar 2019	$90.0M	$42.0M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
1 Apr 2019	$90.0M	$39.9M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
1 May 2019	$90.0M	$38.0M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
1 Jun 2019	$90.0M	$36.1M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
1 Jul 2019	$90.0M	$34.4M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
1 Aug 2019	$90.0M	$32.7M – $104M	$90.0M (0%)	after a round	–	unknown	B	0%
13 Aug 2019	$215M	$151M – $456M	$321M (+50%)	after a round	–	unknown	B	0%
1 Sep 2019	$219M	$151M – $456M	$321M (+47%)	after a round	–	unknown	B	0%
1 Oct 2019	$227M	$151M – $456M	$321M (+42%)	after a round	–	unknown	B	0%
1 Nov 2019	$234M	$151M – $456M	$321M (+37%)	after a round	–	unknown	B	0%
1 Dec 2019	$242M	$151M – $456M	$321M (+33%)	after a round	–	unknown	B	0%
1 Jan 2020	$251M	$151M – $456M	$321M (+28%)	after a round	–	unknown	B	0%
1 Feb 2020	$260M	$151M – $456M	$321M (+24%)	after a round	–	unknown	B	0%
1 Mar 2020	$268M	$151M – $456M	$321M (+20%)	after a round	–	unknown	B	0%
1 Apr 2020	$278M	$151M – $456M	$321M (+16%)	after a round	–	unknown	B	0%
16 Apr 2020	$347M	$244M – $640M	$451M (+30%)	after a round	–	unknown	B	0%
1 May 2020	$351M	$244M – $640M	$451M (+29%)	after a round	–	unknown	B	0%
1 Jun 2020	$359M	$244M – $640M	$451M (+26%)	after a round	–	unknown	B	0%
1 Jul 2020	$366M	$244M – $640M	$451M (+23%)	after a round	–	unknown	B	0%
1 Aug 2020	$375M	$244M – $640M	$451M (+20%)	after a round	–	unknown	B	0%
1 Sep 2020	$383M	$244M – $640M	$451M (+18%)	after a round	–	unknown	B	0%
24 Sep 2020	$2.2B	$1.9B – $3.3B	$2.9B (+30%)	after a round	–	unknown	A	0%
1 Oct 2020	$2.2B	$1.9B – $3.3B	$2.9B (+29%)	after a round	–	unknown	A	0%
1 Nov 2020	$2.3B	$1.9B – $3.3B	$2.9B (+26%)	after a round	–	unknown	A	0%
1 Dec 2020	$2.3B	$1.9B – $3.3B	$2.9B (+24%)	after a round	–	unknown	A	0%
1 Jan 2021	$2.4B	$1.9B – $3.3B	$2.9B (+21%)	after a round	–	unknown	A	0%
1 Feb 2021	$2.4B	$1.9B – $3.3B	$2.9B (+18%)	after a round	–	unknown	A	0%
1 Mar 2021	$2.5B	$1.9B – $3.3B	$2.9B (+16%)	after a round	–	unknown	A	0%
10 Mar 2021	$7.0B	$6.1B – $10.5B	$9.1B (+30%)	after a round	–	unknown	A	0%
1 Apr 2021	$7.1B	$6.1B – $10.5B	$9.1B (+28%)	after a round	–	unknown	A	0%
1 May 2021	$7.3B	$6.1B – $10.5B	$9.1B (+25%)	after a round	–	unknown	A	0%
1 Jun 2021	$7.4B	$6.1B – $10.5B	$9.1B (+22%)	after a round	–	unknown	A	0%
1 Jul 2021	$7.6B	$6.1B – $10.5B	$9.1B (+20%)	after a round	–	unknown	A	0%
1 Aug 2021	$7.8B	$6.1B – $10.5B	$9.1B (+17%)	after a round	–	unknown	A	0%
1 Sep 2021	$7.9B	$6.1B – $10.5B	$9.1B (+15%)	after a round	–	unknown	A	0%
1 Oct 2021	$8.1B	$6.1B – $10.5B	$9.1B (+12%)	after a round	–	unknown	A	0%
1 Nov 2021	$8.3B	$6.1B – $10.5B	$9.1B (+10%)	after a round	–	unknown	A	0%
1 Dec 2021	$8.5B	$6.1B – $10.5B	$9.1B (+7%)	after a round	–	unknown	A	0%
1 Jan 2022	$8.7B	$6.1B – $10.5B	$9.1B (+5%)	after a round	–	unknown	A	0%
1 Feb 2022	$8.9B	$6.1B – $10.5B	$9.1B (+3%)	after a round	–	unknown	A	0%
1 Mar 2022	$9.0B	$6.1B – $10.5B	$9.1B (+1%)	after a round	–	unknown	A	0%
1 Apr 2022	$9.1B	$5.9B – $10.5B	$9.1B (0%)	after a round	–	unknown	A	0%
1 May 2022	$9.1B	$5.6B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Jun 2022	$9.1B	$5.4B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Jul 2022	$9.1B	$5.1B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Aug 2022	$9.1B	$4.9B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Sep 2022	$9.1B	$4.7B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Oct 2022	$9.1B	$4.5B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Nov 2022	$9.1B	$4.3B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Dec 2022	$9.1B	$4.1B – $10.5B	$9.1B (0%)	after a round	–	unknown	B	0%
1 Jan 2023	$9.1B	$3.9B – $10.5B	$9.1B (0%)	after a round	1,400	unknown	B	0%
1 Feb 2023	$9.1B	$3.7B – $10.5B	$9.1B (0%)	after a round	1,400	unknown	B	0%
1 Mar 2023	$9.1B	$3.6B – $10.5B	$9.1B (0%)	after a round	1,400	unknown	B	0%
1 Apr 2023	$9.1B	$3.2B – $10.5B	$9.1B (0%)	after a round	1,400	unknown	B	0%
1 May 2023	$5.7B	$3.1B – $9.6B	$4.1B (-28%)	after a round	1,200	down	B	77%
1 Jun 2023	$5.6B	$2.9B – $9.7B	$4.0B (-29%)	after a round	1,200	down	C	77%
1 Jul 2023	$5.5B	$2.8B – $9.8B	$3.9B (-29%)	after a round	1,200	down	C	77%
1 Aug 2023	$5.4B	$2.6B – $9.8B	$3.8B (-30%)	after a round	1,200	down	C	77%
1 Sep 2023	$5.3B	$2.5B – $9.9B	$3.7B (-30%)	after a round	1,200	down	C	77%
1 Oct 2023	$5.4B	$2.4B – $10.1B	$3.8B (-29%)	after a round	1,300	flat	C	71%
1 Nov 2023	$5.6B	$2.3B – $10.2B	$4.0B (-28%)	after a round	1,300	flat	C	65%
1 Dec 2023	$5.7B	$2.2B – $10.2B	$4.2B (-27%)	after a round	1,300	flat	C	60%
1 Jan 2024	$5.8B	$2.0B – $10.3B	$4.3B (-26%)	after a round	1,300	flat	C	55%
1 Feb 2024	$6.0B	$1.9B – $10.4B	$4.4B (-26%)	after a round	1,300	flat	C	51%
1 Mar 2024	$6.1B	$1.9B – $10.5B	$4.6B (-25%)	after a round	1,400	flat	C	47%
1 Apr 2024	$5.9B	$1.8B – $10.4B	$4.6B (-23%)	after a round	1,400	flat	C	43%
1 May 2024	$6.0B	$1.7B – $10.4B	$4.7B (-22%)	after a round	1,400	flat	C	40%
1 Jun 2024	$6.1B	$1.6B – $10.3B	$4.8B (-21%)	after a round	1,400	flat	C	36%
1 Jul 2024	$6.2B	$1.5B – $10.3B	$5.0B (-20%)	after a round	1,400	flat	C	33%
1 Aug 2024	$6.4B	$2.2B – $10.4B	$5.4B (-15%)	after a round	1,500	up	C	31%
1 Sep 2024	$6.5B	$2.1B – $10.4B	$5.6B (-14%)	after a round	1,500	up	C	28%
1 Oct 2024	$6.6B	$2.1B – $10.4B	$5.7B (-14%)	after a round	1,500	up	C	26%
1 Nov 2024	$6.8B	$2.1B – $10.4B	$6.0B (-12%)	after a round	1,600	up	C	24%
1 Dec 2024	$6.8B	$2.0B – $10.3B	$5.9B (-13%)	after a round	1,600	up	C	22%
1 Jan 2025	$6.9B	$2.0B – $10.2B	$6.0B (-12%)	after a round	1,600	up	C	20%
1 Feb 2025	$6.9B	$1.9B – $10.2B	$6.2B (-11%)	after a round	1,600	up	C	19%
1 Mar 2025	$7.0B	$1.9B – $10.2B	$6.3B (-10%)	after a round	1,600	up	C	17%
1 Apr 2025	$7.0B	$1.5B – $10.2B	$6.5B (-8%)	after a round	1,600	up	C	16%
1 May 2025	$6.9B	$1.5B – $9.9B	$6.3B (-9%)	after a round	1,600	up	C	15%
1 Jun 2025	$7.0B	$1.4B – $9.9B	$6.4B (-8%)	after a round	1,600	up	C	13%
1 Jul 2025	$7.0B	$1.4B – $9.7B	$6.4B (-8%)	after a round	1,572	up	C	12%
1 Aug 2025	$7.0B	$1.4B – $9.6B	$6.4B (-8%)	after a round	1,552	up	C	11%
1 Sep 2025	$7.0B	$1.3B – $9.5B	$6.5B (-7%)	after a round	1,552	up	C	10%
1 Oct 2025	$7.1B	$717M – $9.1B	$6.4B (-9%)	after a round	1,523	flat	D	6%
1 Nov 2025	$7.1B	$682M – $9.0B	$6.4B (-9%)	after a round	1,523	flat	D	6%
1 Dec 2025	$7.1B	$649M – $8.9B	$6.5B (-8%)	after a round	1,515	flat	D	5%
1 Jan 2026	$7.0B	$617M – $8.8B	$6.5B (-7%)	after a round	1,515	flat	D	5%
1 Feb 2026	$7.0B	$609M – $8.7B	$6.5B (-7%)	after a round	1,515	flat	D	4%
1 Mar 2026	$4.8B	$609M – $9.1B	$4.6B (-5%)	after a round	1,515	flat	D	28%
1 Apr 2026	$4.8B	$609M – $9.0B	$4.3B (-9%)	after a round	1,515	flat	D	28%
1 May 2026	$4.4B	$609M – $9.1B	$4.0B (-10%)	after a round	1,509	flat	D	33%
1 Jun 2026	$4.5B	$609M – $9.0B	$4.1B (-9%)	after a round	1,509	flat	D	30%
1 Jul 2026	$4.7B	$609M – $8.9B	$4.3B (-8%)	after a round	1,509	flat	D	28%
1 Aug 2026	$4.8B	$609M – $8.8B	$4.5B (-7%)	after a round	1,516	flat	D	26%
1 Sep 2026	$4.9B	$609M – $8.7B	$4.7B (-6%)	after a round	1,516	flat	D	23%
1 Oct 2026	$5.1B	$609M – $8.6B	$4.8B (-5%)	after a round	1,557	flat	D	22%
24 Oct 2026	$5.4B	$609M – $8.4B	$5.2B (-3%)	after a round	1,557	flat	D	17%

Key facts about Attentive

Founded: 2016
Headquarters: Hoboken, United States
Employees: about 1,560 +2% in a year
Total raised: $799M
Funding rounds: 7
Last round: Other Jul 2022

Attentive was founded in 2016 by Andrew Jones, Brian Long and Ethan Lo.

Attentive funding history

Attentive has 7 funding rounds on record, from Oct 2014 to Jul 2022, $799M in total. The latest disclosed valuation is $7.00B post-money (Series E, Mar 2021).

Other 12 Jul 2022no round page
With Sequoia India’s Surge Fund, InfoEdge Ventures.
Sources: yourstory.com, india.entrepreneur.com, attentive.ai
$5.0M
Series E 9 Mar 2021
With Tiger Global Management, Coatue.
Sources: research.contrary.com
$470M
$7.00B post-money
Series D 23 Sep 2020
Led by Coatue; with Tiger Global, Wellington Management, D1 Capital Partners, Atomico, Sozo Ventures, Bain Capital Ventures, Sequoia Capital, Institutional Venture Partners, Eniac, NextView Ventures, High Alpha, Sapphire Ventures.
Sources: alleywatch.com, prweb.com, cooley.com and 5 more
$230M
$2.20B post-money
Series C 15 Apr 2020
With Sequoia Capital, Coatue.
Sources: finsmes.com, metaprop.com
$40M
Series B 12 Aug 2019
Led by Sequoia Capital; with Bain Capital Ventures, Eniac, NextView Ventures, Institutional Venture Partners, High Alpha.
Sources: finsmes.com, highalpha.com, mediapost.com
$40M
Series A 8 Feb 2018
Led by Bain Capital Ventures; with Eniac, NextView Ventures.
Sources: finsmes.com, techcrunch.com, fa-mag.com and 1 more
$13M
$50M post-money
Other 21 Oct 2014no round page
With New Media Ventures, Atlanta Technology Angels.
Sources: finsmes.com
$750K

Attentive investors

18 investors have backed Attentive; Bain Capital Ventures, Coatue and Sequoia Capital led at least one round.

What Attentive does

Attentive works in tech companies, with 14 recorded offerings and customers in retail, e-commerce, food and beverage and entertainment.

Attentive Mobile Inc. is an American technology company engaged in AI-powered SMS and email marketing solutions. The company provides tools for customer segmentation, data activation, and personalized messaging across SMS, RCS, and email channels, serving businesses in sectors such as retail, e-commerce, food and beverage, entertainment, travel, hospitality, and fitness and wellness. Attentive operates internationally, with offices in the United States, United Kingdom, and Australia, and offers a suite of products and services designed to support businesses in delivering personalized mobile messaging experiences.

Description from Veridion's company data.

Products and services

AI-Powered Messaging Platform Development
Personalized Mobile Messaging Solutions
AI-Driven Customer Segmentation Services
Real-Time Data Activation Services
RCS Messaging Platform Integration
Email Marketing Platform Integration
Two-Tap Messaging Technology Development
Industry-Specific Messaging Solutions
Compliance and Deliverability Solutions
Messaging Platform Research and Development
Global Messaging Platform Deployment
Usage-Based Messaging Platform Services
Premium Messaging Platform Services
Bundled Messaging Platform Services

Markets

Retail
E-commerce
Food and Beverage
Entertainment
Travel
Hospitality
Fitness and Wellness

Technology

AI-Powered Data Activation
Patented Two-Tap Technology

Business model

Business-to-Business
Software-as-a-Service
Enterprise

Industry codes (NAICS)

513210 Software Publishers 70% match
518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services 30% match

Questions about Attentive

What is Attentive worth?

Valuation $5.4B (range $609M to $8.4B), as of 24 Oct 2026. The last disclosed valuation was $7.00B (Series E, Mar 2021).

Has Attentive raised money?

Attentive has 7 funding rounds on record, from Oct 2014 to Jul 2022, $799M in total. The latest disclosed valuation is $7.00B post-money (Series E, Mar 2021).

Who has invested in Attentive?

Bain Capital Ventures, Coatue, Sequoia Capital, Eniac, NextView Ventures and High Alpha, and 12 more. Lead investors include Bain Capital Ventures, Coatue and Sequoia Capital.

How many people work at Attentive?

About 1,560, up 2% over the last year. Headcount grew from 1,400 in Jan 2023 to 1,557 in Sep 2026.

What does Attentive do?

Attentive works in tech companies, with 14 recorded offerings and customers in retail, e-commerce, food and beverage and entertainment. Its main offerings are AI-Powered messaging platform development, personalized mobile messaging solutions and AI-Driven customer segmentation services.

When was Attentive founded, and where is it based?

Attentive was founded in 2016 and is based in Hoboken, United States. It has about 1,560 employees, up 2% over the last year.

How we value companies Report an issue

Attentive valuation, funding and investors

Attentive valuation today

Key facts about Attentive

Attentive funding history

Other 12 Jul 2022no round page

Series E 9 Mar 2021

Series D 23 Sep 2020

Series C 15 Apr 2020

Series B 12 Aug 2019

Series A 8 Feb 2018

Other 21 Oct 2014no round page