Funding round

Attentive Series A
Attentive, which works in AI-Powered messaging platform development in Hoboken, raised $13M in a Series A round announced on 8 Feb 2018, led by Bain Capital Ventures, at a $50M post-money valuation. 3 firms took part. It is Attentive's first venture round on record.
$13M
Amount raised
$50M
Post-money valuation
3
Investors
1 lead
26%
Stake sold
new money over the post-money
Valuation
What this round says about the price
This round priced Attentive at $50M after the new money. The $13M bought investors about 26% of the company. It is Attentive's first venture round on record, 2 years after it was founded in 2016. It is 1.6% of the $793M Attentive has raised in the venture rounds on record. Attentive raised again 18 months later: a Series B round of $40M in Aug 2019. Its next priced round, a Series D in Sep 2020, valued it at $2.20B.
Attentive's funding rounds
Attentive has 5 venture rounds on record and 2 other deals. This one is highlighted.
- Other not a venture round 21 Oct 2014 $750K
- Series A this round 8 Feb 2018, led by Bain Capital Ventures $13M$50M post-money
- Series B 12 Aug 2019, led by Sequoia Capital $40M
- Series C 15 Apr 2020 $40M
- Series D 23 Sep 2020, led by Coatue $230M$2.20B post-money
- Series E 9 Mar 2021 $470M$7.00B post-money
- Other not a venture round 12 Jul 2022 $5.0M
Investors
Who put money in
Bain Capital Ventures led the round with 2 other firms.
Lead investor
- Bain Capital Ventures backs 220 venture-backed companies new investor
Also in the round
- backs 98 venture-backed companies new investor
- backs 91 venture-backed companies new investor
Use of proceeds
What the money is for
According to the announcement, the money goes to product development, geographic expansion, sales and marketing, scaling operations and working capital.
- Product development
- Geographic expansion
- Sales and marketing
- Scaling operations
- Working capital
Comparable rounds
How it compares
753 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $8.0M, and this round was 1.6 times the median. The closest in time, other companies' Series A rounds in Tech Companies:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Tech Companies | 14 Feb 2018 | $27M | not disclosed | not named |
| Tech Companies | 2 Feb 2018 | $26M | not disclosed | NWS Holdings |
| Tech Companies | 5 Feb 2018 | $25M | not disclosed | Breyer Capital |
| Tech Companies | 15 Feb 2018 | $20M | not disclosed | Summit Partners |
| Tech Companies | 15 Feb 2018 | $20M | not disclosed | Playground |
| Tech Companies | 14 Feb 2018 | $17M | not disclosed | Columbia Ventures Corporation |
| Tech Companies | 14 Feb 2018 | $16M | not disclosed | Mercato |
| Tech Companies | 1 Feb 2018 | $12M | not disclosed | Headline |
Sources
Where this comes from
Reported by 4 sources.
Questions
Frequently asked
How much did Attentive raise in its Series A round?
Attentive raised $13M in its Series A round, announced in Feb 2018.
Who led Attentive's Series A round?
Bain Capital Ventures led it, with Eniac and NextView Ventures.
What was Attentive's valuation at the Series A round?
$50M post-money.
How does it compare with other Series A rounds in Tech Companies?
753 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $8.0M, and this round was 1.6 times the median.
Did Attentive raise again after this round?
Yes: a Series B round in Aug 2019 of $40M.