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Funding round

Insider One Series A

Insider One, which works in AI-Powered customer engagement platform development in New York, raised $2.2M in a Series A round announced on 25 Sep 2016, led by 212. 3 firms took part. It is Insider One's first venture round on record.

$2.2M

Amount raised

Not disclosed

Post-money valuation

3

Investors

1 lead

Valuation

What this round says about the price

Insider One did not disclose a valuation in this round. It is Insider One's first venture round on record, 4 years after it was founded in 2012. It is under 1% of the $771M Insider One has raised in the venture rounds on record. Insider One raised again 19 months later: a Series B round of $11M in Apr 2018. Its next priced round, a Series D in Mar 2022, valued it at $1.22B.

Insider One's funding rounds

Insider One has 6 venture rounds on record. This one is highlighted.

  1. Series A this round 25 Sep 2016, led by 212 $2.2M
  2. Series B 2 Apr 2018, led by Sequoia India $11M
  3. Series C 21 Jul 2020, led by Riverwood Capital $32M
  4. Series D 7 Mar 2022, led by Qatar Investment Authority $121M$1.22B post-money
  5. Growth 31 Aug 2023 $105M
  6. Series E 1 Nov 2024, led by General Atlantic $500M

Investors

Who put money in

212 led the round with 2 other firms.

Lead investor

  • 212 new investor

Also in the round

  • backs 43 venture-backed companies new investor
  • Dogan Group’s Oncu GSYO new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to product development, geographic expansion and sales and marketing.

  • Product development
  • Geographic expansion
  • Sales and marketing

Comparable rounds

How it compares

511 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $7.0M, and this round was 31% of the median. The closest in time, other companies' Series A rounds in Tech Companies:

Series A rounds in Tech Companies, Sep 2015 to Sep 2017: 511 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Tech Companies13 Sep 2016$11Mnot disclosedRRE and Foundry
project44 Tech Companies12 Sep 2016$11Mnot disclosedEmergence Capital and Chicago Ventures
Tech Companies9 Sep 2016$10Mnot disclosedAtomico
Tech Companies14 Sep 2016$10Mnot disclosedAccel
Tech Companies27 Sep 2016$10Mnot disclosedCanaan
Tech Companies15 Sep 2016$8.0Mnot disclosedBalderton Capital
Tech Companies6 Sep 2016$8.0Mnot disclosedVentura Capital and Sequoia Capital
Tech Companies26 Sep 2016$7.5Mnot disclosedPaladin Capital Group

Sources

Where this comes from

Reported by 3 sources.

Questions

Frequently asked

How much did Insider One raise in its Series A round?

Insider One raised $2.2M in its Series A round, announced in Sep 2016.

Who led Insider One's Series A round?

212 led it, with Wamda Capital and Dogan Group’s Oncu GSYO.

What was Insider One's valuation at the Series A round?

It was not disclosed.

How does it compare with other Series A rounds in Tech Companies?

511 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $7.0M, and this round was 31% of the median.

Did Insider One raise again after this round?

Yes: a Series B round in Apr 2018 of $11M.