Funding round
MediaMath Series A
MediaMath, which works in advertising platform API access in United States, raised $10M in a Series A round announced on 5 Aug 2009, led by Safeguard Scientifics, Inc.. 3 firms took part. It is MediaMath's first venture round on record.
$10M
Amount raised
Not disclosed
Post-money valuation
3
Investors
1 lead
Valuation
What this round says about the price
MediaMath did not disclose a valuation in this round. It is 3.1% of the $323M MediaMath has raised in the venture rounds on record. MediaMath raised again 19 months later: a Series B round of $14M in Mar 2011. Its next priced round, a Growth in Jul 2018, valued it at $1.00B.
MediaMath's funding rounds
MediaMath has 4 venture rounds on record and 3 other deals. This one is highlighted.
- Debt not a venture round 5 Aug 2009 $2.5M
- Series A this round 5 Aug 2009, led by Safeguard Scientifics, Inc. $10M
- Series B 9 Mar 2011 $14M
- Debt not a venture round 3 Jun 2014 $105M
- Series C 3 Jun 2014, led by Spring Lake Equity Partners $74M
- Debt not a venture round 6 Jun 2017, led by Goldman Sachs $175M
- Growth 10 Jul 2018, led by Searchlight Capital $225M$1.00B post-money
Investors
Who put money in
Safeguard Scientifics, Inc. led the round with 2 other firms.
Lead investor
- Safeguard Scientifics, Inc. new investor
Also in the round
- QED Investors backs 160 venture-backed companies new investor
- European Founders Fund new investor
Joined the board: Erik Rasmussen (Safeguard Scientifics).
Use of proceeds
What the money is for
According to the announcement, the money goes to hiring, product development, geographic expansion, sales and marketing, scaling operations, acquisitions and working capital.
- Hiring
- Product development
- Geographic expansion
- Sales and marketing
- Scaling operations
- Acquisitions
- Working capital
Comparable rounds
How it compares
41 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $3.0M, and this round was 3.3 times the median. The closest in time, other companies' Series A rounds in Tech Companies:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Tech Companies | 1 Aug 2009 | $1.6M | not disclosed | First Round |
| Tech Companies | 1 Jul 2009 | $3.0M | not disclosed | Polaris Partners |
| Tech Companies | 1 Sep 2009 | $1.4M | $6.3M | Union Square Ventures |
| Tech Companies | 21 Jul 2009 | $500K | not disclosed | not named |
| Tech Companies | 30 Sep 2009 | undisclosed | not disclosed | Peterson Ventures |
| Tech Companies | 5 Oct 2009 | $5.0M | not disclosed | not named |
| Tech Companies | 16 Oct 2009 | $4.0M | not disclosed | not named |
| Tech Companies | 2 Jun 2009 | $3.5M | not disclosed | not named |
Sources
Where this comes from
Reported by 2 sources.
Questions
Frequently asked
How much did MediaMath raise in its Series A round?
MediaMath raised $10M in its Series A round, announced in Aug 2009.
Who led MediaMath's Series A round?
Safeguard Scientifics, Inc. led it, with QED Investors and European Founders Fund.
What was MediaMath's valuation at the Series A round?
It was not disclosed.
How does it compare with other Series A rounds in Tech Companies?
41 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $3.0M, and this round was 3.3 times the median.
Did MediaMath raise again after this round?
Yes: a Series B round in Mar 2011 of $14M.