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Funding round

MediaMath Series C

MediaMath, which works in advertising platform API access in United States, raised $74M in a Series C round announced on 3 Jun 2014, led by Spring Lake Equity Partners. 5 firms took part. It is MediaMath's third venture round on record; the one before was a Series B in Mar 2011.

$74M

Amount raised

Not disclosed

Post-money valuation

5

Investors

1 lead

Valuation

What this round says about the price

MediaMath did not disclose a valuation in this round. It came 39 months after MediaMath's Series B. It is 23% of the $323M MediaMath has raised in the venture rounds on record. MediaMath raised again 49 months later: a Growth round of $225M in Jul 2018, at $1.00B post-money.

MediaMath's funding rounds

MediaMath has 4 venture rounds on record and 3 other deals. This one is highlighted.

  1. Debt not a venture round 5 Aug 2009 $2.5M
  2. Series A 5 Aug 2009, led by Safeguard Scientifics, Inc. $10M
  3. Series B 9 Mar 2011 $14M
  4. Debt not a venture round 3 Jun 2014 $105M
  5. Series C this round 3 Jun 2014, led by Spring Lake Equity Partners $74M
  6. Debt not a venture round 6 Jun 2017, led by Goldman Sachs $175M
  7. Growth 10 Jul 2018, led by Searchlight Capital $225M$1.00B post-money

Investors

Who put money in

Spring Lake Equity Partners led the round with 4 other firms.

Lead investor

  • backs 7 venture-backed companies new investor

Also in the round

  • Safeguard Scientifics new investor
  • backs 21 venture-backed companies new investor
  • Observatory Capital new investor
  • Akamai Technology new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to product development and geographic expansion.

  • Product development
  • Geographic expansion

Comparable rounds

How it compares

89 Series C rounds in Tech Companies within a year either side disclosed an amount; the median was $20M, and this round was 3.7 times the median. The closest in time, other companies' Series C rounds in Tech Companies:

Series C rounds in Tech Companies, Jun 2013 to Jun 2015: 89 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Tech Companies1 Jun 2014$100M$500MSequoia Capital
Tech Companies23 Jun 2014$40Mnot disclosedGreylock Partners and Sequoia Capital
Tech Companies12 Jun 2014$30Mnot disclosedDFJ Growth
Tech Companies10 Jun 2014$26Mnot disclosedAdams Street Partners
Tech Companies24 Jun 2014$20Mnot disclosedNew Enterprise Associates
Tech Companies24 Jun 2014$15Mnot disclosedJAFCO
Tech Companies25 Jun 2014$15Mnot disclosedIntel Capital
Tech Companies13 Jun 2014$12Mnot disclosedIgnition Partners and Menlo Ventures

Sources

Where this comes from

Reported by 6 sources.

Questions

Frequently asked

How much did MediaMath raise in its Series C round?

MediaMath raised $74M in its Series C round, announced in Jun 2014.

Who led MediaMath's Series C round?

Spring Lake Equity Partners led it, with Safeguard Scientifics, Catalyst Investors, Observatory Capital and Akamai Technology.

What was MediaMath's valuation at the Series C round?

It was not disclosed.

How does it compare with other Series C rounds in Tech Companies?

89 Series C rounds in Tech Companies within a year either side disclosed an amount; the median was $20M, and this round was 3.7 times the median.

Did MediaMath raise again after this round?

Yes: a Growth round in Jul 2018 of $225M at $1.00B post-money.