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Funding round

Purplle Series E

Purplle, which works in beauty and cosmetic product retail in Mumbai, raised $33M in a Series E round announced on 10 Jun 2022, led by Paramark Ventures, at a $1.10B post-money valuation. 6 firms took part. It is Purplle's sixth venture round on record; the one before was a Series D in Oct 2021.

Purplle Unconfirmed

$33M

Amount raised

$1.10B

Post-money valuation

$1.07B pre-money

6

Investors

1 lead

1.7x

Step-up from the Series D

$630M in Oct 2021

3.0%

Stake sold

new money over the post-money

Valuation

What this round says about the price

This round priced Purplle at $1.10B after the new money, 1.7 times the $630M of its Series D (Oct 2021). The $33M bought investors about 3.0% of the company. It came 8 months after Purplle's Series D. It is 7.3% of the $450M Purplle has raised in the venture rounds on record. Purplle raised again 25 months later: a Growth round of $120M in Jul 2024, at $1.25B post-money.

Purplle's funding rounds

Purplle has 8 venture rounds on record. This one is highlighted.

  1. Seed 1 Aug 2013 $604K
  2. Series A 7 Jan 2015 $5.0M
  3. Series B 11 Jul 2016, led by JSW Ventures $6.0M
  4. Series C 13 Dec 2019, led by Goldman Sachs $30M
  5. Series D 29 Oct 2021, led by Kedaara $75M$630M post-money
  6. Series E this round 10 Jun 2022, led by Paramark Ventures $33M$1.10B post-money
  7. Growth 1 Jul 2024, led by Abu Dhabi Investment Authority $120M$1.25B post-money
  8. Series F 14 Oct 2024, led by Abu Dhabi Investment Authority $180M$1.20B post-money

Investors

Who put money in

Paramark Ventures led the round with 5 other firms.

Lead investor

  • Paramark Ventures new investor

Also in the round

  • Premji Invest backs 50 venture-backed companies new investor
  • backs 117 venture-backed companies new investor
  • Kedaara Capital new investor
  • Sequoia Capital backs 589 venture-backed companies new investor
  • Goldman Sachs backs 218 venture-backed companies new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to sales and marketing, scaling operations and acquisitions.

  • Sales and marketing
  • Scaling operations
  • Acquisitions

Comparable rounds

How it compares

The closest in time: 1 in Cosmetics Stores, then Series E rounds in any sector within 6 months:

Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Cosmetics Stores7 Jul 2021$80M$1.80BLone Pine Capital
Aledade Health Care Services6 Jun 2022$123M$3.10BOMERS Private Equity
Electronical Components Manufacturing10 Jun 2022$108M$1.00BKoch Disruptive Technologies
Tech Companies8 Jun 2022$100M$1.00BNightDragon
Decorators & Interior Designers22 Jun 2022$90Mnot disclosedNewQuest Capital Partners and Prosus
Omio Travel Agencies20 Jun 2022$80Mnot disclosednot named
Tech Companies1 Jun 2022$77Mnot disclosedGoldman Sachs Asset Management and B Capital
Medical Research4 Jul 2022$150Mnot disclosedLegend Capital

Sources

Where this comes from

Reported by 3 sources. The deal data marks this round as not yet confirmed by an official announcement. Unconfirmed

Questions

Frequently asked

How much did Purplle raise in its Series E round?

Purplle raised $33M in its Series E round, announced in Jun 2022.

Who led Purplle's Series E round?

Paramark Ventures led it, with Premji Invest, Blume Ventures, Kedaara Capital, Sequoia Capital and Goldman Sachs.

What was Purplle's valuation at the Series E round?

$1.10B post-money ($1.07B pre-money).

Did Purplle raise again after this round?

Yes: a Growth round in Jul 2024 of $120M at $1.25B post-money.