Rokt valuation, funding and investors
Rokt works in e-commerce transaction marketing solutions, based in New York, United States. Founded in 2012, it has about 890 employees.
VALUATION · TODAY
$2.65B −0% after Series E
Range $1.05B – $3.54B · Grade CTODAY
+12 MO
$1.00B
$2.00B
$3.00B
$4.00B
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Series B $26.0M
Series D $80.0M
Series E $325M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY890 employees
+16%6m growth
+32%1y growth
+53%2y growth
500
1,000
Data from Jan 2021
Predicted in 1 yr $2.64B −0% vs today
Predicted next raise $340M if a round comes
Winding-down probability 0%
- Last round
- Series E · $325M · Dec 2021
- Valuation at last round
- $1.95B
- Headcount
- 890 · growing
- Grade
- C
- Founded
- 2012
Rokt valuation today
VCMC values Rokt at $2.6B today, with a range of $1.0B to $3.5B and a grade of C. The valuation starts from its last funding round, a Series E round in Dec 2021.
Valuation by date (182 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2012 | $4.60M | $1.67M – $12.6M | $4.70M (+2%) | before first round | – | unknown | D | 0% |
| 1 Feb 2012 | $4.60M | $1.67M – $12.6M | $4.72M (+3%) | before first round | – | unknown | D | 0% |
| 1 Mar 2012 | $4.60M | $1.67M – $12.6M | $4.74M (+3%) | before first round | – | unknown | D | 0% |
| 1 Apr 2012 | $4.60M | $1.67M – $12.6M | $4.76M (+4%) | before first round | – | unknown | D | 0% |
| 1 May 2012 | $4.60M | $1.67M – $12.6M | $4.78M (+4%) | before first round | – | unknown | D | 0% |
| 1 Jun 2012 | $4.60M | $1.67M – $12.6M | $4.80M (+4%) | before first round | – | unknown | D | 0% |
| 1 Jul 2012 | $4.60M | $1.67M – $12.6M | $4.82M (+5%) | before first round | – | unknown | D | 0% |
| 1 Aug 2012 | $4.61M | $1.68M – $12.7M | $4.84M (+5%) | before first round | – | unknown | D | 0% |
| 1 Sep 2012 | $4.63M | $1.69M – $12.7M | $4.85M (+5%) | before first round | – | unknown | D | 0% |
| 1 Oct 2012 | $4.65M | $1.69M – $12.8M | $4.87M (+5%) | before first round | – | unknown | D | 0% |
| 1 Nov 2012 | $4.67M | $1.70M – $12.8M | $4.89M (+5%) | before first round | – | unknown | D | 0% |
| 1 Dec 2012 | $4.69M | $1.71M – $12.9M | $4.91M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jan 2013 | $4.70M | $1.71M – $12.9M | $4.93M (+5%) | before first round | – | unknown | D | 0% |
| 1 Feb 2013 | $4.72M | $1.72M – $13.0M | $4.95M (+5%) | before first round | – | unknown | D | 0% |
| 1 Mar 2013 | $4.74M | $1.73M – $13.0M | $4.97M (+5%) | before first round | – | unknown | D | 0% |
| 1 Apr 2013 | $4.76M | $1.73M – $13.1M | $4.99M (+5%) | before first round | – | unknown | D | 0% |
| 1 May 2013 | $4.78M | $1.74M – $13.1M | $5.01M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jun 2013 | $4.80M | $1.75M – $13.2M | $5.03M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jul 2013 | $4.82M | $1.75M – $13.2M | $5.05M (+5%) | before first round | – | unknown | D | 0% |
| 1 Aug 2013 | $4.83M | $1.76M – $13.3M | $5.07M (+5%) | before first round | – | unknown | D | 0% |
| 1 Sep 2013 | $4.85M | $1.77M – $13.3M | $5.09M (+5%) | before first round | – | unknown | D | 0% |
| 1 Oct 2013 | $4.87M | $1.77M – $13.4M | $5.11M (+5%) | before first round | – | unknown | D | 0% |
| 1 Nov 2013 | $4.89M | $1.78M – $13.4M | $5.13M (+5%) | before first round | – | unknown | D | 0% |
| 1 Dec 2013 | $4.91M | $1.79M – $13.5M | $5.15M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jan 2014 | $4.93M | $1.79M – $13.5M | $5.17M (+5%) | before first round | – | unknown | D | 0% |
| 1 Feb 2014 | $4.95M | $1.80M – $13.6M | $5.19M (+5%) | before first round | – | unknown | D | 0% |
| 1 Mar 2014 | $4.97M | $1.81M – $13.6M | $5.21M (+5%) | before first round | – | unknown | D | 0% |
| 1 Apr 2014 | $4.99M | $1.82M – $13.7M | $5.23M (+5%) | before first round | – | unknown | D | 0% |
| 1 May 2014 | $5.01M | $1.82M – $13.8M | $5.25M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jun 2014 | $5.03M | $1.83M – $13.8M | $5.27M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jul 2014 | $5.05M | $1.84M – $13.9M | $5.29M (+5%) | before first round | – | unknown | D | 0% |
| 1 Aug 2014 | $5.07M | $1.84M – $13.9M | $5.31M (+5%) | before first round | – | unknown | D | 0% |
| 1 Sep 2014 | $5.09M | $1.85M – $14.0M | $5.33M (+5%) | before first round | – | unknown | D | 0% |
| 1 Oct 2014 | $5.11M | $1.86M – $14.0M | $5.35M (+5%) | before first round | – | unknown | D | 0% |
| 1 Nov 2014 | $5.13M | $1.87M – $14.1M | $5.37M (+5%) | before first round | – | unknown | D | 0% |
| 1 Dec 2014 | $5.15M | $1.87M – $14.1M | $5.39M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jan 2015 | $5.17M | $1.88M – $14.2M | $5.41M (+5%) | before first round | – | unknown | D | 0% |
| 1 Feb 2015 | $5.19M | $1.89M – $14.2M | $5.44M (+5%) | before first round | – | unknown | D | 0% |
| 1 Mar 2015 | $5.21M | $1.90M – $14.3M | $5.46M (+5%) | before first round | – | unknown | D | 0% |
| 1 Apr 2015 | $5.23M | $1.90M – $14.4M | $5.48M (+5%) | before first round | – | unknown | D | 0% |
| 1 May 2015 | $5.25M | $1.91M – $14.4M | $5.50M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jun 2015 | $5.27M | $1.92M – $14.5M | $5.52M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jul 2015 | $5.29M | $1.93M – $14.5M | $5.54M (+5%) | before first round | – | unknown | D | 0% |
| 1 Aug 2015 | $5.31M | $1.93M – $14.6M | $5.69M (+7%) | before first round | – | unknown | D | 0% |
| 1 Sep 2015 | $5.33M | $1.94M – $14.6M | $5.84M (+10%) | before first round | – | unknown | D | 0% |
| 1 Oct 2015 | $5.35M | $1.95M – $14.7M | $5.99M (+12%) | before first round | – | unknown | D | 0% |
| 1 Nov 2015 | $5.37M | $1.96M – $14.8M | $6.16M (+15%) | before first round | – | unknown | D | 0% |
| 1 Dec 2015 | $5.39M | $1.96M – $14.8M | $6.32M (+17%) | before first round | – | unknown | D | 0% |
| 1 Jan 2016 | $5.41M | $1.97M – $14.9M | $6.49M (+20%) | before first round | – | unknown | D | 0% |
| 1 Feb 2016 | $5.44M | $1.98M – $14.9M | $6.67M (+23%) | before first round | – | unknown | D | 0% |
| 1 Mar 2016 | $5.46M | $1.99M – $15.0M | $6.84M (+25%) | before first round | – | unknown | D | 0% |
| 1 Apr 2016 | $5.48M | $1.99M – $15.0M | $7.02M (+28%) | before first round | – | unknown | D | 0% |
| 1 May 2016 | $5.50M | $2.00M – $15.1M | $7.21M (+31%) | before first round | – | unknown | D | 0% |
| 1 Jun 2016 | $5.52M | $2.01M – $15.2M | $7.40M (+34%) | before first round | – | unknown | D | 0% |
| 1 Jul 2016 | $5.54M | $2.02M – $15.2M | $7.60M (+37%) | before first round | – | unknown | D | 0% |
| 1 Aug 2016 | $5.69M | $2.07M – $15.6M | $7.80M (+37%) | before first round | – | unknown | D | 0% |
| 1 Sep 2016 | $5.84M | $2.13M – $16.1M | $8.01M (+37%) | before first round | – | unknown | D | 0% |
| 1 Oct 2016 | $6.00M | $2.18M – $16.5M | $8.22M (+37%) | before first round | – | unknown | D | 0% |
| 1 Nov 2016 | $6.16M | $2.24M – $16.9M | $8.45M (+37%) | before first round | – | unknown | D | 0% |
| 1 Dec 2016 | $6.32M | $2.30M – $17.4M | $8.67M (+37%) | before first round | – | unknown | D | 0% |
| 1 Jan 2017 | $6.49M | $2.36M – $17.8M | $8.90M (+37%) | before first round | – | unknown | D | 0% |
| 1 Feb 2017 | $6.67M | $2.43M – $18.3M | $9.14M (+37%) | before first round | – | unknown | D | 0% |
| 1 Mar 2017 | $6.83M | $2.49M – $18.8M | $9.36M (+37%) | before first round | – | unknown | D | 0% |
| 1 Apr 2017 | $7.01M | $2.55M – $19.3M | $9.62M (+37%) | before first round | – | unknown | D | 0% |
| 1 May 2017 | $7.20M | $2.62M – $19.8M | $9.87M (+37%) | before first round | – | unknown | D | 0% |
| 1 Jun 2017 | $7.39M | $2.69M – $20.3M | $10.1M (+37%) | before first round | – | unknown | D | 0% |
| 12 Jun 2017 | $186M | $122M – $424M | $279M (+50%) | after a round | – | unknown | C | 0% |
| 1 Jul 2017 | $190M | $122M – $424M | $279M (+47%) | after a round | – | unknown | C | 0% |
| 1 Aug 2017 | $197M | $122M – $424M | $279M (+42%) | after a round | – | unknown | C | 0% |
| 1 Sep 2017 | $203M | $122M – $424M | $279M (+37%) | after a round | – | unknown | C | 0% |
| 1 Oct 2017 | $210M | $122M – $424M | $279M (+32%) | after a round | – | unknown | C | 0% |
| 1 Nov 2017 | $218M | $122M – $424M | $279M (+28%) | after a round | – | unknown | C | 0% |
| 1 Dec 2017 | $225M | $122M – $424M | $279M (+24%) | after a round | – | unknown | C | 0% |
| 1 Jan 2018 | $233M | $122M – $424M | $279M (+20%) | after a round | – | unknown | C | 0% |
| 1 Feb 2018 | $241M | $122M – $424M | $279M (+16%) | after a round | – | unknown | C | 0% |
| 1 Mar 2018 | $249M | $122M – $424M | $279M (+12%) | after a round | – | unknown | C | 0% |
| 1 Apr 2018 | $257M | $122M – $424M | $279M (+8%) | after a round | – | unknown | C | 0% |
| 1 May 2018 | $266M | $122M – $424M | $279M (+5%) | after a round | – | unknown | C | 0% |
| 1 Jun 2018 | $275M | $122M – $424M | $279M (+1%) | after a round | – | unknown | C | 0% |
| 1 Jul 2018 | $279M | $119M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Aug 2018 | $279M | $114M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Sep 2018 | $279M | $109M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Oct 2018 | $279M | $104M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Nov 2018 | $279M | $99.6M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Dec 2018 | $279M | $95.4M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Jan 2019 | $279M | $91.3M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Feb 2019 | $279M | $87.3M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Mar 2019 | $279M | $83.9M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2019 | $279M | $80.3M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 May 2019 | $279M | $76.9M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Jun 2019 | $279M | $73.6M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Jul 2019 | $279M | $64.9M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Aug 2019 | $279M | $61.6M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Sep 2019 | $279M | $58.6M – $424M | $279M (0%) | after a round | – | unknown | C | 0% |
| 1 Oct 2019 | $279M | $55.8M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Nov 2019 | $279M | $53.0M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Dec 2019 | $279M | $50.4M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Jan 2020 | $279M | $47.9M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Feb 2020 | $279M | $45.6M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Mar 2020 | $279M | $43.4M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Apr 2020 | $279M | $41.3M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 May 2020 | $279M | $39.3M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Jun 2020 | $279M | $37.3M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Jul 2020 | $279M | $35.6M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Aug 2020 | $279M | $33.8M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Sep 2020 | $279M | $32.1M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 1 Oct 2020 | $279M | $30.6M – $424M | $279M (0%) | after a round | – | unknown | D | 0% |
| 23 Oct 2020 | $450M | $391M – $673M | $585M (+30%) | after a round | – | unknown | A | 0% |
| 1 Nov 2020 | $453M | $391M – $673M | $585M (+29%) | after a round | – | unknown | A | 0% |
| 1 Dec 2020 | $463M | $391M – $673M | $585M (+26%) | after a round | – | unknown | A | 0% |
| 1 Jan 2021 | $474M | $391M – $673M | $585M (+24%) | after a round | 250 | unknown | A | 0% |
| 1 Feb 2021 | $484M | $391M – $673M | $585M (+21%) | after a round | 250 | unknown | A | 0% |
| 1 Mar 2021 | $494M | $391M – $673M | $585M (+18%) | after a round | 250 | unknown | A | 0% |
| 1 Apr 2021 | $505M | $391M – $673M | $585M (+16%) | after a round | 250 | flat | A | 0% |
| 1 May 2021 | $516M | $391M – $673M | $585M (+13%) | after a round | 250 | flat | A | 0% |
| 1 Jun 2021 | $528M | $391M – $673M | $585M (+11%) | after a round | 250 | flat | A | 0% |
| 1 Jul 2021 | $539M | $391M – $673M | $585M (+8%) | after a round | 250 | flat | A | 0% |
| 1 Aug 2021 | $551M | $391M – $673M | $585M (+6%) | after a round | 250 | flat | A | 0% |
| 1 Sep 2021 | $564M | $391M – $673M | $585M (+4%) | after a round | 250 | flat | A | 0% |
| 1 Oct 2021 | $576M | $391M – $673M | $585M (+2%) | after a round | 250 | flat | A | 0% |
| 1 Nov 2021 | $585M | $386M – $673M | $585M (0%) | after a round | 250 | flat | A | 0% |
| 1 Dec 2021 | $585M | $369M – $673M | $585M (0%) | after a round | 250 | flat | B | 0% |
| 17 Dec 2021 | $2.0B | $1.7B – $2.9B | $2.5B (+30%) | after a round | 250 | flat | A | 0% |
| 1 Jan 2022 | $2.0B | $1.7B – $2.9B | $2.5B (+29%) | after a round | 250 | flat | A | 0% |
| 1 Feb 2022 | $2.0B | $1.7B – $2.9B | $2.5B (+26%) | after a round | 360 | growing | A | 0% |
| 1 Mar 2022 | $2.1B | $1.7B – $2.9B | $2.5B (+23%) | after a round | 360 | growing | A | 0% |
| 1 Apr 2022 | $2.1B | $1.7B – $2.9B | $2.5B (+20%) | after a round | 360 | growing | A | 0% |
| 1 May 2022 | $2.2B | $1.7B – $2.9B | $2.5B (+18%) | after a round | 360 | growing | A | 0% |
| 1 Jun 2022 | $2.2B | $1.7B – $2.9B | $2.5B (+15%) | after a round | 360 | growing | A | 0% |
| 1 Jul 2022 | $2.2B | $1.7B – $2.9B | $2.5B (+13%) | after a round | 360 | growing | A | 0% |
| 1 Aug 2022 | $2.3B | $1.7B – $2.9B | $2.5B (+10%) | after a round | 360 | growing | A | 0% |
| 1 Sep 2022 | $2.3B | $1.7B – $2.9B | $2.5B (+8%) | after a round | 360 | growing | A | 0% |
| 1 Oct 2022 | $2.4B | $1.7B – $2.9B | $2.5B (+6%) | after a round | 360 | growing | A | 0% |
| 1 Nov 2022 | $2.5B | $1.7B – $2.9B | $2.5B (+3%) | after a round | 360 | unknown | A | 0% |
| 1 Dec 2022 | $2.5B | $1.7B – $2.9B | $2.5B (+1%) | after a round | 360 | unknown | A | 0% |
| 1 Jan 2023 | $2.7B | $1.7B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Feb 2023 | $2.7B | $1.7B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Mar 2023 | $2.7B | $1.7B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Apr 2023 | $2.7B | $1.7B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 May 2023 | $2.7B | $1.7B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Jun 2023 | $2.7B | $1.6B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Jul 2023 | $2.7B | $1.6B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Aug 2023 | $2.7B | $1.6B – $3.1B | $2.7B (0%) | after a round | 480 | up | B | 0% |
| 1 Sep 2023 | $2.7B | $1.2B – $3.1B | $2.7B (0%) | after a round | 480 | unknown | B | 0% |
| 1 Oct 2023 | $2.8B | $1.7B – $3.2B | $2.8B (0%) | after a round | 580 | up | B | 0% |
| 1 Nov 2023 | $2.8B | $1.7B – $3.2B | $2.8B (0%) | after a round | 580 | up | B | 0% |
| 1 Dec 2023 | $2.8B | $1.7B – $3.2B | $2.8B (0%) | after a round | 580 | up | B | 0% |
| 1 Jan 2024 | $2.8B | $1.5B – $3.2B | $2.8B (0%) | after a round | 580 | up | B | 0% |
| 1 Feb 2024 | $2.8B | $1.5B – $3.2B | $2.8B (0%) | after a round | 580 | up | B | 0% |
| 1 Mar 2024 | $2.8B | $1.4B – $3.3B | $2.8B (-1%) | after a round | 590 | up | B | 0% |
| 1 Apr 2024 | $2.8B | $1.4B – $3.3B | $2.8B (-1%) | after a round | 590 | up | B | 0% |
| 1 May 2024 | $2.8B | $1.4B – $3.3B | $2.8B (-1%) | after a round | 590 | up | B | 0% |
| 1 Jun 2024 | $2.8B | $1.4B – $3.3B | $2.8B (-1%) | after a round | 590 | up | B | 0% |
| 1 Jul 2024 | $2.8B | $1.3B – $3.2B | $2.8B (-2%) | after a round | 580 | up | B | 0% |
| 1 Aug 2024 | $2.8B | $710M – $3.2B | $2.6B (-6%) | after a round | 580 | flat | C | 0% |
| 1 Sep 2024 | $2.8B | $675M – $3.2B | $2.6B (-7%) | after a round | 580 | flat | C | 0% |
| 1 Oct 2024 | $2.8B | $642M – $3.2B | $2.6B (-8%) | after a round | 580 | flat | C | 0% |
| 1 Nov 2024 | $2.8B | $615M – $3.3B | $2.6B (-8%) | after a round | 600 | flat | C | 0% |
| 1 Dec 2024 | $2.8B | $585M – $3.3B | $2.6B (-8%) | after a round | 600 | flat | C | 0% |
| 1 Jan 2025 | $2.8B | $556M – $3.2B | $2.6B (-9%) | after a round | 600 | flat | C | 0% |
| 1 Feb 2025 | $2.8B | $529M – $3.2B | $2.6B (-9%) | after a round | 600 | flat | C | 0% |
| 1 Mar 2025 | $2.8B | $505M – $3.2B | $2.5B (-9%) | after a round | 600 | flat | C | 0% |
| 1 Apr 2025 | $2.8B | $480M – $3.2B | $2.5B (-9%) | after a round | 600 | flat | C | 0% |
| 1 May 2025 | $2.7B | $457M – $3.1B | $2.5B (-9%) | after a round | 600 | flat | C | 0% |
| 1 Jun 2025 | $2.7B | $434M – $3.1B | $2.5B (-9%) | after a round | 600 | flat | C | 0% |
| 1 Jul 2025 | $2.8B | $419M – $3.2B | $2.6B (-7%) | after a round | 636 | flat | D | 0% |
| 1 Aug 2025 | $2.8B | $776M – $3.2B | $2.6B (-6%) | after a round | 672 | up | C | 0% |
| 1 Sep 2025 | $2.8B | $751M – $3.2B | $2.6B (-6%) | after a round | 672 | up | C | 0% |
| 1 Oct 2025 | $2.8B | $727M – $3.2B | $2.6B (-6%) | after a round | 672 | up | C | 0% |
| 1 Nov 2025 | $2.9B | $717M – $3.3B | $2.8B (-3%) | after a round | 733 | up | C | 0% |
| 1 Dec 2025 | $2.9B | $695M – $3.3B | $2.8B (-3%) | after a round | 733 | up | C | 0% |
| 1 Jan 2026 | $2.9B | $554M – $3.3B | $2.8B (-3%) | after a round | 733 | up | C | 0% |
| 1 Feb 2026 | $2.8B | $533M – $3.3B | $2.7B (-4%) | after a round | 733 | up | C | 0% |
| 1 Mar 2026 | $2.9B | $521M – $3.4B | $2.9B (-1%) | after a round | 769 | up | C | 0% |
| 1 Apr 2026 | $2.9B | $502M – $3.4B | $2.9B (-1%) | after a round | 769 | up | C | 0% |
| 1 May 2026 | $2.9B | $482M – $3.4B | $2.9B (-1%) | after a round | 759 | up | C | 0% |
| 1 Jun 2026 | $2.8B | $465M – $3.2B | $2.7B (-4%) | after a round | 759 | up | C | 0% |
| 1 Jul 2026 | $2.8B | $448M – $3.2B | $2.7B (-4%) | after a round | 759 | up | C | 0% |
| 1 Aug 2026 | $2.8B | $432M – $3.2B | $2.7B (-4%) | after a round | 759 | up | D | 0% |
| 1 Sep 2026 | $2.8B | $416M – $3.2B | $2.7B (-4%) | after a round | 759 | up | D | 0% |
| 1 Oct 2026 | $3.1B | $1.2B – $3.5B | $3.1B (0%) | after a round | 890 | growing | B | 0% |
| 24 Oct 2026 | $2.6B | $1.0B – $3.5B | $2.6B (0%) | after a round | 890 | growing | C | 0% |
Key facts about Rokt
- Founded
- 2012
- Headquarters
- New York, United States
- Employees
- about 890 +32% in a year
- Total raised
- $766M
- Funding rounds
- 4
- Last round
- Other Jan 2025
Rokt was founded in 2012 by Bruce Buchanan and Justin Viles.
Rokt funding history
Rokt has 4 funding rounds on record, from Jun 2017 to Jan 2025, $766M in total. The latest disclosed valuation is $3.50B post-money (Other, Jan 2025).
Other 15 Jan 2025no round page
Led by Tiger Global, Square Peg; with Barrenjoey, SecondQuarter, Janchor Partners.
Sources: rokt.com
$335M
$3.50B post-money
Series E 16 Dec 2021
Led by Tiger Global; with Wellington Management, Whale Rock Capital Management, Pavilion Capital, Square Peg.
Sources: prnewswire.com, rokt.com
$325M
$1.95B post-money
Series D 22 Oct 2020
Led by TDM Growth Partners; with Square Peg.
Sources: alleywatch.com, alleywatch.com, finsmes.com and 2 more
$80M
$450M post-money
Series B 11 Jun 2017
Led by Moelis Australia Ltd.; with Square Peg, Time Inc..
Sources: rokt.com, prnewswire.com
$26M
Rokt investors
12 investors have backed Rokt; Square Peg, Moelis Australia Ltd. and TDM Growth Partners and 2 more led at least one round.
- Moelis Australia Ltd. lead
- TDM Growth Partners lead
- Tiger Global lead
- Tiger Global lead
- Pavilion Capital
- Time Inc.
- Wellington Management
- Whale Rock Capital Management
What Rokt does
Rokt works in tech companies, with 15 recorded offerings and customers in e-commerce and advertising.
Rokt Inc. is an American technology company engaged in ecommerce technology solutions. The company develops and provides AI-powered relevance engines, ecommerce network platforms, and customer data platforms, supporting ecommerce businesses in areas such as transaction marketing, customer engagement, and data activation. Rokt also operates a multi-sided marketplace that connects partners, advertisers, and customers, and offers solutions for ecommerce monetization, customer acquisition, and retention. The company serves clients in North America, Europe, and the Asia-Pacific region.
Description from Veridion's company data.
Products and services
- E-commerce Transaction Marketing Solutions
- AI-Powered Relevance Engine Development
- Real-Time Customer Engagement Solutions
- E-commerce Marketplace Network Development
- Customer Data Platform Solutions
- Multi-Sided Partner Marketplace Services
- E-commerce Monetization Solutions
- Aftersell and Upsell Optimization Solutions
- E-commerce Advertising Solutions
- Customer Acquisition and Retention Solutions
- E-commerce Experience Optimization Services
- Non-Intrusive E-commerce Experience Delivery
- E-commerce Data Activation Solutions
- E-commerce Monetization Strategy Consulting
- E-commerce Platform Integration Services
Markets
- E-commerce
- Advertising
Technology
- AI and ML-Powered Relevance Engine
- Real-Time Data Activation for Customer Engagement
Business model
- Business-to-Business
- Software-as-a-Service
- Enterprise
Industry codes (NAICS)
- 513210 Software Publishers 70% match
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services 30% match
Questions about Rokt
What is Rokt worth?
Valuation $2.6B (range $1.0B to $3.5B), as of 24 Oct 2026. The last disclosed valuation was $3.50B (Other, Jan 2025).
Has Rokt raised money?
Rokt has 4 funding rounds on record, from Jun 2017 to Jan 2025, $766M in total. The latest disclosed valuation is $3.50B post-money (Other, Jan 2025).
Who has invested in Rokt?
Square Peg, Moelis Australia Ltd., TDM Growth Partners, Tiger Global, Tiger Global and Barrenjoey, and 6 more. Lead investors include Square Peg, Moelis Australia Ltd., TDM Growth Partners and Tiger Global.
How many people work at Rokt?
About 890, up 32% over the last year. Headcount grew from 250 in Jan 2021 to 890 in Sep 2026.
What does Rokt do?
Rokt works in tech companies, with 15 recorded offerings and customers in e-commerce and advertising. Its main offerings are e-commerce transaction marketing solutions, AI-Powered relevance engine development and real-time customer engagement solutions.
When was Rokt founded, and where is it based?
Rokt was founded in 2012 and is based in New York, United States. It has about 890 employees, up 32% over the last year.