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Funding round

Salsify Series C

Salsify, which works in product experience management solutions in Boston, raised $30M in a Series C round announced on 18 Jan 2017, led by Underscore VC, at a $163M post-money valuation. 4 firms took part. It is Salsify's second venture round on record; the one before was a Series A in Sep 2013.

$30M

Amount raised

$163M

Post-money valuation

4

Investors

1 lead

18%

Stake sold

new money over the post-money

Valuation

What this round says about the price

This round priced Salsify at $163M after the new money. The $30M bought investors about 18% of the company. It came 40 months after Salsify's Series A. It is 6.9% of the $436M Salsify has raised in the venture rounds on record. Salsify raised again 19 months later: a Series D round of $43M in Aug 2018. Its next priced round, a Series F in Apr 2022, valued it at $2.00B.

Salsify's funding rounds

Salsify has 5 venture rounds on record. This one is highlighted.

  1. Series A 12 Sep 2013 $8.0M
  2. Series C this round 18 Jan 2017, led by Underscore VC $30M$163M post-money
  3. Series D 7 Aug 2018, led by Greenspring Associates $43M
  4. Series E 23 Sep 2020, led by Warburg Pincus $155M
  5. Series F 13 Apr 2022, led by TPG $200M$2.00B post-money

Investors

Who put money in

Underscore VC led the round with 3 other firms.

Lead investor

  • backs 44 venture-backed companies new investor

Also in the round

  • Venrock backs 93 venture-backed companies new investor
  • Matrix Partners new investor
  • backs 15 venture-backed companies new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to hiring, product development, sales and marketing, scaling operations and working capital.

  • Hiring
  • Product development
  • Sales and marketing
  • Scaling operations
  • Working capital

Comparable rounds

How it compares

151 Series C rounds in Tech Companies within a year either side disclosed an amount; the median was $30M, and this round was close to the median. The closest in time, other companies' Series C rounds in Tech Companies:

Series C rounds in Tech Companies, Jan 2016 to Jan 2018: 151 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Tech Companies9 Jan 2017$56Mnot disclosedCITIC Goldenstone Investment Management Co., Ltd and Founder H Fund Co. Ltd
Collibra Tech Companies18 Jan 2017$50Mnot disclosedICONIQ Capital
Tech Companies11 Jan 2017$50Mnot disclosedCash Capital
Tech Companies11 Jan 2017$50Mnot disclosedCash Capital
Tech Companies31 Jan 2017$25Mnot disclosedFoundry
Tech Companies17 Jan 2017$20Mnot disclosedNational Securities
Tech Companies17 Jan 2017$20Mnot disclosednot named
Tech Companies26 Jan 2017$18Mnot disclosedRakuten, Inc.

Sources

Where this comes from

Reported by 3 sources.

Questions

Frequently asked

How much did Salsify raise in its Series C round?

Salsify raised $30M in its Series C round, announced in Jan 2017.

Who led Salsify's Series C round?

Underscore VC led it, with Venrock, Matrix Partners and North Bridge Venture Partners.

What was Salsify's valuation at the Series C round?

$163M post-money.

How does it compare with other Series C rounds in Tech Companies?

151 Series C rounds in Tech Companies within a year either side disclosed an amount; the median was $30M, and this round was close to the median.

Did Salsify raise again after this round?

Yes: a Series D round in Aug 2018 of $43M.