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Funding round

Tonal Series C

Tonal, which works in smart home gym equipment manufacturing in San Francisco, raised $45M in a Series C round announced on 4 Apr 2019, led by L Catterton. 6 firms took part, 4 of them already investors. It is Tonal's second venture round on record; the one before was a Series B in Jun 2018.

Tonal Fitness Equipment San Francisco

$45M

Amount raised

Not disclosed

Post-money valuation

6

Investors

1 lead

Valuation

What this round says about the price

Tonal did not disclose a valuation in this round. It came 10 months after Tonal's Series B. It is 8.0% of the $565M Tonal has raised in the venture rounds on record. Tonal raised again 17 months later: a Series D round of $110M in Sep 2020. Its next priced round, a Series E in Mar 2021, valued it at $1.60B.

Tonal's funding rounds

Tonal has 5 venture rounds on record. This one is highlighted.

  1. Series B 24 Jun 2018 $30M
  2. Series C this round 4 Apr 2019, led by L Catterton $45M
  3. Series D 17 Sep 2020, led by L Catterton $110M
  4. Series E 31 Mar 2021, led by Dragoneer Investment Group $250M$1.60B post-money
  5. Series F 10 Apr 2023, led by L Catterton, Cobalt Capital and Dragoneer Investment Group $130M$1.90B post-money

Investors

Who put money in

L Catterton led the round with 5 other firms. L Catterton, Shasta Ventures, Mayfield and Sapphire Ventures had backed Tonal before.

Lead investor

  • backs 63 venture-backed companies existing investor

Also in the round

  • Evolution Media new investor
  • Shasta Ventures existing investor
  • backs 122 venture-backed companies existing investor
  • Sapphire Ventures backs 148 venture-backed companies existing investor
  • backs 43 venture-backed companies new investor

Use of proceeds

What the money is for

According to the announcement, the money goes to hiring, product development, geographic expansion, sales and marketing, scaling operations and working capital.

  • Hiring
  • Product development
  • Geographic expansion
  • Sales and marketing
  • Scaling operations
  • Working capital

Comparable rounds

How it compares

The closest in time: Series C rounds in any sector within 6 months:

Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Loans & Financing9 Apr 2019$170Mnot disclosedFoundation Capital and Visa
Tech Companies24 Apr 2019$100M$850MAccess Industries
Armis Tech Companies11 Apr 2019$65Mnot disclosedSequoia Capital
Software Development Services2 Apr 2019$41Mnot disclosedChina-Belarus Industrial Investment Fund
Tech Companies3 Apr 2019$38Mnot disclosedSummit Partners
Tech Companies17 Apr 2019$33Mnot disclosedBattery Ventures
Loans & Financing16 Apr 2019$33Mnot disclosedBlenheim Chalcot and Legal & General
Tech Companies24 Apr 2019$32Mnot disclosedStripes

Sources

Where this comes from

Reported by 4 sources.

Questions

Frequently asked

How much did Tonal raise in its Series C round?

Tonal raised $45M in its Series C round, announced in Apr 2019.

Who led Tonal's Series C round?

L Catterton led it, with Evolution Media, Shasta Ventures, Mayfield, Sapphire Ventures and Serena Ventures.

What was Tonal's valuation at the Series C round?

It was not disclosed.

Did Tonal raise again after this round?

Yes: a Series D round in Sep 2020 of $110M.