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Funding round

Tonal Series D

Tonal, which works in smart home gym equipment manufacturing in San Francisco, raised $110M in a Series D round announced on 17 Sep 2020, led by L Catterton. 14 firms took part, 2 of them already investors. It is Tonal's third venture round on record; the one before was a Series C in Apr 2019.

Tonal Fitness Equipment San Francisco

$110M

Amount raised

of which $25M debt

Not disclosed

Post-money valuation

14

Investors

1 lead

Valuation

What this round says about the price

Tonal did not disclose a valuation in this round. It came 17 months after Tonal's Series C. It is 19% of the $565M Tonal has raised in the venture rounds on record. Tonal raised again 6 months later: a Series E round of $250M in Mar 2021, at $1.60B post-money.

Tonal's funding rounds

Tonal has 5 venture rounds on record. This one is highlighted.

  1. Series B 24 Jun 2018 $30M
  2. Series C 4 Apr 2019, led by L Catterton $45M
  3. Series D this round 17 Sep 2020, led by L Catterton $110M
  4. Series E 31 Mar 2021, led by Dragoneer Investment Group $250M$1.60B post-money
  5. Series F 10 Apr 2023, led by L Catterton, Cobalt Capital and Dragoneer Investment Group $130M$1.90B post-money

Investors

Who put money in

L Catterton led the round with 13 other firms. L Catterton and Amazon Alexa Fund had backed Tonal before.

Lead investor

  • backs 63 venture-backed companies existing investor

Also in the round

  • backs 15 venture-backed companies new investor
  • Amazon Alexa Fund existing investor
  • backs 23 venture-backed companies new investor
  • backs 17 venture-backed companies new investor
  • Shasta Ventures new investor
  • backs 122 venture-backed companies new investor
  • Evolution Media new investor
  • THVC new investor
  • Golden State Warriors new investor
  • Seattle Seahawks new investor
  • backs 23 venture-backed companies
  • Paul George
  • Bobby Wagner

Use of proceeds

What the money is for

According to the announcement, the money goes to product development, geographic expansion, sales and marketing, scaling operations and working capital.

  • Product development
  • Geographic expansion
  • Sales and marketing
  • Scaling operations
  • Working capital

Comparable rounds

How it compares

The closest in time: Series D rounds in any sector within 6 months:

Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Insurance - Agents, Carriers & Brokers23 Sep 2020$250M$2.00BCapitalG
Attentive Tech Companies23 Sep 2020$230M$2.20BCoatue
Snyk Tech Companies9 Sep 2020$200M$2.60BAddition
Tech Companies14 Sep 2020$185M$2.58BThrive Capital
Biotechnology24 Sep 2020$142Mnot disclosedCMB International Capital Corporation
Tech Companies30 Sep 2020$102Mnot disclosednot named
Decorators & Interior Designers3 Sep 2020$90Mnot disclosedKharis Capital and Venturi
Devo Tech Companies15 Sep 2020$60Mnot disclosedGeorgian

Sources

Where this comes from

Reported by 4 sources.

Questions

Frequently asked

How much did Tonal raise in its Series D round?

Tonal raised $110M in its Series D round, announced in Sep 2020.

Who led Tonal's Series D round?

L Catterton led it, with Delta-v, Amazon Alexa Fund, Mousse Partners, 359 Capital and Shasta Ventures and 8 more.

What was Tonal's valuation at the Series D round?

It was not disclosed.

Did Tonal raise again after this round?

Yes: a Series E round in Mar 2021 of $250M at $1.60B post-money.