AppDirect valuation, funding and investors
AppDirect works in subscription commerce platform development, based in San Francisco, United States. Founded in 2009, it has about 1,190 employees.
VALUATION · TODAY
$1.55B −5% after Series G
Range $193M – $2.11B · Grade DTODAY
+12 MO
$1.00B
$2.00B
$3.00B
2010
2012
2014
2016
2018
2020
2022
2024
2026
Seed $3.30M
Series A $8.50M
Series B $9.00M
Series C $35.0M
Series D $50.0M
Series E $140M
Series G $185M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY1,186 employees
+4%6m growth
+10%1y growth
+8%2y growth
500
1,000
1,500
Data from Jan 2021
Predicted in 1 yr $1.47B −5% vs today
Predicted next raise $251M if a round comes
Winding-down probability 7%
- Last round
- Series G · $185M · Sep 2020
- Valuation at last round
- $1.50B
- Headcount
- 1,186 · up
- Grade
- D
- Founded
- 2009
AppDirect valuation today
VCMC values AppDirect at $1.5B today, with a range of $193M to $2.1B and a grade of D. The valuation starts from its last funding round, a Series G round in Sep 2020.
Valuation by date (222 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Feb 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Mar 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Apr 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 May 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jun 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jul 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Aug 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Sep 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Oct 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Nov 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Dec 2009 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jan 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Feb 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Mar 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Apr 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 May 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jun 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jul 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Aug 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Sep 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Oct 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Nov 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Dec 2010 | $4.60M | $1.67M – $12.6M | $4.60M (0%) | before first round | – | unknown | D | 0% |
| 1 Jan 2011 | $13.2M | $8.67M – $40.2M | $26.4M (+100%) | after a round | – | unknown | C | 0% |
| 2 Jan 2011 | $13.2M | $8.67M – $40.2M | $26.4M (+100%) | after a round | – | unknown | C | 0% |
| 1 Feb 2011 | $14.0M | $8.67M – $40.2M | $26.4M (+89%) | after a round | – | unknown | C | 0% |
| 1 Mar 2011 | $14.8M | $8.67M – $40.2M | $26.4M (+79%) | after a round | – | unknown | C | 0% |
| 1 Apr 2011 | $15.7M | $8.67M – $40.2M | $26.4M (+69%) | after a round | – | unknown | C | 0% |
| 1 May 2011 | $16.6M | $8.67M – $40.2M | $26.4M (+59%) | after a round | – | unknown | C | 0% |
| 1 Jun 2011 | $17.6M | $8.67M – $40.2M | $26.4M (+50%) | after a round | – | unknown | C | 0% |
| 1 Jul 2011 | $18.6M | $8.67M – $40.2M | $26.4M (+42%) | after a round | – | unknown | C | 0% |
| 1 Aug 2011 | $19.7M | $8.67M – $40.2M | $26.4M (+34%) | after a round | – | unknown | C | 0% |
| 1 Sep 2011 | $20.9M | $8.67M – $40.2M | $26.4M (+26%) | after a round | – | unknown | C | 0% |
| 1 Oct 2011 | $22.2M | $8.67M – $40.2M | $26.4M (+19%) | after a round | – | unknown | C | 0% |
| 1 Nov 2011 | $23.5M | $8.67M – $40.2M | $26.4M (+12%) | after a round | – | unknown | C | 0% |
| 1 Dec 2011 | $24.9M | $8.67M – $40.2M | $26.4M (+6%) | after a round | – | unknown | C | 0% |
| 1 Jan 2012 | $26.4M | $8.67M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 Feb 2012 | $26.4M | $8.25M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 Mar 2012 | $26.4M | $7.86M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2012 | $26.4M | $7.47M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 May 2012 | $26.4M | $7.11M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 Jun 2012 | $26.4M | $6.76M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 1 Jul 2012 | $26.4M | $6.43M – $40.2M | $26.4M (0%) | after a round | – | unknown | C | 0% |
| 19 Jul 2012 | $41.1M | $28.9M – $105M | $73.8M (+80%) | after a round | – | unknown | C | 0% |
| 1 Aug 2012 | $41.9M | $28.9M – $105M | $73.8M (+76%) | after a round | – | unknown | C | 0% |
| 1 Sep 2012 | $44.1M | $28.9M – $105M | $73.8M (+67%) | after a round | – | unknown | C | 0% |
| 1 Oct 2012 | $46.3M | $28.9M – $105M | $73.8M (+60%) | after a round | – | unknown | C | 0% |
| 1 Nov 2012 | $48.6M | $28.9M – $105M | $73.8M (+52%) | after a round | – | unknown | C | 0% |
| 1 Dec 2012 | $51.0M | $28.9M – $105M | $73.8M (+45%) | after a round | – | unknown | C | 0% |
| 1 Jan 2013 | $53.7M | $28.9M – $105M | $73.8M (+38%) | after a round | – | unknown | C | 0% |
| 1 Feb 2013 | $56.4M | $28.9M – $105M | $73.8M (+31%) | after a round | – | unknown | C | 0% |
| 1 Mar 2013 | $59.0M | $28.9M – $105M | $73.8M (+25%) | after a round | – | unknown | C | 0% |
| 1 Apr 2013 | $62.0M | $28.9M – $105M | $73.8M (+19%) | after a round | – | unknown | C | 0% |
| 1 May 2013 | $65.1M | $28.9M – $105M | $73.8M (+13%) | after a round | – | unknown | C | 0% |
| 1 Jun 2013 | $68.4M | $28.9M – $105M | $73.8M (+8%) | after a round | – | unknown | C | 0% |
| 1 Jul 2013 | $71.8M | $28.9M – $105M | $73.8M (+3%) | after a round | – | unknown | C | 0% |
| 1 Aug 2013 | $73.8M | $28.3M – $105M | $73.8M (0%) | after a round | – | unknown | C | 0% |
| 1 Sep 2013 | $73.8M | $26.8M – $105M | $73.8M (0%) | after a round | – | unknown | C | 0% |
| 11 Sep 2013 | $67.2M | $47.3M – $143M | $101M (+50%) | after a round | – | unknown | B | 0% |
| 1 Oct 2013 | $68.7M | $47.3M – $143M | $101M (+47%) | after a round | – | unknown | B | 0% |
| 1 Nov 2013 | $71.1M | $47.3M – $143M | $101M (+42%) | after a round | – | unknown | B | 0% |
| 1 Dec 2013 | $73.5M | $47.3M – $143M | $101M (+37%) | after a round | – | unknown | B | 0% |
| 1 Jan 2014 | $76.1M | $47.3M – $143M | $101M (+32%) | after a round | – | unknown | B | 0% |
| 1 Feb 2014 | $78.7M | $47.3M – $143M | $101M (+28%) | after a round | – | unknown | B | 0% |
| 1 Mar 2014 | $81.2M | $47.3M – $143M | $101M (+24%) | after a round | – | unknown | B | 0% |
| 1 Apr 2014 | $84.0M | $47.3M – $143M | $101M (+20%) | after a round | – | unknown | B | 0% |
| 10 Apr 2014 | $200M | $141M – $369M | $260M (+30%) | after a round | – | unknown | B | 0% |
| 1 May 2014 | $203M | $141M – $369M | $260M (+28%) | after a round | – | unknown | B | 0% |
| 1 Jun 2014 | $208M | $141M – $369M | $260M (+25%) | after a round | – | unknown | B | 0% |
| 1 Jul 2014 | $212M | $141M – $369M | $260M (+22%) | after a round | – | unknown | B | 0% |
| 1 Aug 2014 | $217M | $141M – $369M | $260M (+20%) | after a round | – | unknown | B | 0% |
| 1 Sep 2014 | $222M | $141M – $369M | $260M (+17%) | after a round | – | unknown | B | 0% |
| 1 Oct 2014 | $227M | $141M – $369M | $260M (+15%) | after a round | – | unknown | B | 0% |
| 1 Nov 2014 | $232M | $141M – $369M | $260M (+12%) | after a round | – | unknown | B | 0% |
| 1 Dec 2014 | $237M | $141M – $369M | $260M (+10%) | after a round | – | unknown | B | 0% |
| 1 Jan 2015 | $242M | $141M – $369M | $260M (+7%) | after a round | – | unknown | B | 0% |
| 1 Feb 2015 | $248M | $141M – $369M | $260M (+5%) | after a round | – | unknown | B | 0% |
| 12 Feb 2015 | $456M | $321M – $841M | $593M (+30%) | after a round | – | unknown | B | 0% |
| 1 Mar 2015 | $462M | $321M – $841M | $593M (+28%) | after a round | – | unknown | B | 0% |
| 1 Apr 2015 | $472M | $321M – $841M | $593M (+26%) | after a round | – | unknown | B | 0% |
| 1 May 2015 | $483M | $321M – $841M | $593M (+23%) | after a round | – | unknown | B | 0% |
| 1 Jun 2015 | $493M | $321M – $841M | $593M (+20%) | after a round | – | unknown | B | 0% |
| 1 Jul 2015 | $504M | $321M – $841M | $593M (+18%) | after a round | – | unknown | B | 0% |
| 1 Aug 2015 | $516M | $321M – $841M | $593M (+15%) | after a round | – | unknown | B | 0% |
| 1 Sep 2015 | $527M | $321M – $841M | $593M (+12%) | after a round | – | unknown | B | 0% |
| 1 Oct 2015 | $539M | $321M – $841M | $593M (+10%) | after a round | – | unknown | B | 0% |
| 8 Oct 2015 | $1.0B | $869M – $1.5B | $1.3B (+30%) | after a round | – | unknown | A | 0% |
| 1 Nov 2015 | $1.0B | $869M – $1.5B | $1.3B (+28%) | after a round | – | unknown | A | 0% |
| 1 Dec 2015 | $1.0B | $869M – $1.5B | $1.3B (+25%) | after a round | – | unknown | A | 0% |
| 1 Jan 2016 | $1.1B | $869M – $1.5B | $1.3B (+22%) | after a round | – | unknown | A | 0% |
| 1 Feb 2016 | $1.1B | $869M – $1.5B | $1.3B (+20%) | after a round | – | unknown | A | 0% |
| 1 Mar 2016 | $1.1B | $869M – $1.5B | $1.3B (+17%) | after a round | – | unknown | A | 0% |
| 1 Apr 2016 | $1.1B | $869M – $1.5B | $1.3B (+14%) | after a round | – | unknown | A | 0% |
| 1 May 2016 | $1.2B | $869M – $1.5B | $1.3B (+12%) | after a round | – | unknown | A | 0% |
| 1 Jun 2016 | $1.2B | $869M – $1.5B | $1.3B (+10%) | after a round | – | unknown | A | 0% |
| 1 Jul 2016 | $1.2B | $869M – $1.5B | $1.3B (+7%) | after a round | – | unknown | A | 0% |
| 1 Aug 2016 | $1.2B | $869M – $1.5B | $1.3B (+5%) | after a round | – | unknown | A | 0% |
| 1 Sep 2016 | $1.3B | $869M – $1.5B | $1.3B (+3%) | after a round | – | unknown | A | 0% |
| 1 Oct 2016 | $1.3B | $869M – $1.5B | $1.3B (0%) | after a round | – | unknown | A | 0% |
| 1 Nov 2016 | $1.3B | $836M – $1.5B | $1.3B (0%) | after a round | – | unknown | A | 0% |
| 1 Dec 2016 | $1.3B | $800M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Jan 2017 | $1.3B | $764M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Feb 2017 | $1.3B | $729M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Mar 2017 | $1.3B | $699M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Apr 2017 | $1.3B | $667M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 May 2017 | $1.3B | $638M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Jun 2017 | $1.3B | $609M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Jul 2017 | $1.3B | $582M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Aug 2017 | $1.3B | $556M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Sep 2017 | $1.3B | $531M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Oct 2017 | $1.3B | $507M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Nov 2017 | $1.3B | $458M – $1.5B | $1.3B (0%) | after a round | – | unknown | B | 0% |
| 1 Dec 2017 | $1.3B | $436M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Jan 2018 | $1.3B | $414M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Feb 2018 | $1.3B | $393M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Mar 2018 | $1.3B | $376M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2018 | $1.3B | $357M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 May 2018 | $1.3B | $340M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Jun 2018 | $1.3B | $323M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Jul 2018 | $1.3B | $307M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Aug 2018 | $1.3B | $292M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Sep 2018 | $1.3B | $278M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Oct 2018 | $1.3B | $264M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Nov 2018 | $1.3B | $251M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Dec 2018 | $1.3B | $239M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Jan 2019 | $1.3B | $227M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Feb 2019 | $1.3B | $216M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Mar 2019 | $1.3B | $206M – $1.5B | $1.3B (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2019 | $1.3B | $196M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 May 2019 | $1.3B | $187M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Jun 2019 | $1.3B | $177M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Jul 2019 | $1.3B | $169M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Aug 2019 | $1.3B | $160M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Sep 2019 | $1.3B | $152M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Oct 2019 | $1.3B | $145M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Nov 2019 | $1.3B | $138M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Dec 2019 | $1.3B | $131M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Jan 2020 | $1.3B | $125M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Feb 2020 | $1.3B | $119M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Mar 2020 | $1.3B | $113M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Apr 2020 | $1.3B | $107M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 May 2020 | $1.3B | $102M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Jun 2020 | $1.3B | $97.2M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Jul 2020 | $1.3B | $92.5M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Aug 2020 | $1.3B | $87.9M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 1 Sep 2020 | $1.3B | $86.9M – $1.5B | $1.3B (0%) | after a round | – | unknown | D | 0% |
| 17 Sep 2020 | $1.5B | $1.3B – $2.2B | $2.0B (+30%) | after a round | – | unknown | A | 0% |
| 1 Oct 2020 | $1.5B | $1.3B – $2.2B | $2.0B (+29%) | after a round | – | unknown | A | 0% |
| 1 Nov 2020 | $1.6B | $1.3B – $2.2B | $2.0B (+26%) | after a round | – | unknown | A | 0% |
| 1 Dec 2020 | $1.6B | $1.3B – $2.2B | $2.0B (+23%) | after a round | – | unknown | A | 0% |
| 1 Jan 2021 | $1.6B | $1.3B – $2.2B | $2.0B (+20%) | after a round | 580 | unknown | A | 0% |
| 1 Feb 2021 | $1.7B | $1.3B – $2.2B | $2.0B (+18%) | after a round | 580 | unknown | A | 0% |
| 1 Mar 2021 | $1.7B | $1.3B – $2.2B | $2.0B (+15%) | after a round | 580 | unknown | A | 0% |
| 1 Apr 2021 | $1.7B | $1.3B – $2.2B | $2.0B (+13%) | after a round | 580 | unknown | A | 0% |
| 1 May 2021 | $1.8B | $1.3B – $2.2B | $2.0B (+10%) | after a round | 580 | unknown | A | 0% |
| 1 Jun 2021 | $1.8B | $1.3B – $2.2B | $2.0B (+8%) | after a round | 580 | unknown | A | 0% |
| 1 Jul 2021 | $1.8B | $1.3B – $2.2B | $2.0B (+6%) | after a round | 580 | unknown | A | 0% |
| 1 Aug 2021 | $1.9B | $1.3B – $2.2B | $2.0B (+3%) | after a round | 580 | unknown | A | 0% |
| 1 Sep 2021 | $1.9B | $1.3B – $2.2B | $2.0B (+1%) | after a round | 580 | unknown | A | 0% |
| 1 Oct 2021 | $2.0B | $1.3B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | A | 0% |
| 1 Nov 2021 | $2.0B | $1.2B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | B | 0% |
| 1 Dec 2021 | $2.0B | $1.2B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | B | 0% |
| 1 Jan 2022 | $2.0B | $1.1B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | B | 0% |
| 1 Feb 2022 | $2.0B | $1.1B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | B | 0% |
| 1 Mar 2022 | $2.0B | $1.0B – $2.2B | $2.0B (0%) | after a round | 580 | unknown | B | 0% |
| 1 Apr 2022 | $2.0B | $983M – $2.3B | $2.0B (0%) | after a round | 640 | flat | B | 0% |
| 1 May 2022 | $2.0B | $941M – $2.3B | $2.0B (0%) | after a round | 640 | flat | B | 0% |
| 1 Jun 2022 | $2.0B | $900M – $2.3B | $2.0B (0%) | after a round | 640 | flat | B | 0% |
| 1 Jul 2022 | $2.0B | $862M – $2.3B | $2.0B (0%) | after a round | 640 | flat | B | 0% |
| 1 Aug 2022 | $2.0B | $825M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | B | 0% |
| 1 Sep 2022 | $2.0B | $789M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | B | 0% |
| 1 Oct 2022 | $2.0B | $714M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | B | 0% |
| 1 Nov 2022 | $2.0B | $679M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Dec 2022 | $2.0B | $646M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Jan 2023 | $2.0B | $614M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Feb 2023 | $2.0B | $583M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Mar 2023 | $2.0B | $557M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Apr 2023 | $2.0B | $530M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 May 2023 | $2.0B | $504M – $2.3B | $2.0B (0%) | after a round | 640 | unknown | C | 0% |
| 1 Jun 2023 | $2.3B | $1.6B – $2.6B | $2.3B (0%) | after a round | 1,200 | growing | A | 0% |
| 1 Jul 2023 | $2.3B | $1.6B – $2.6B | $2.3B (0%) | after a round | 1,200 | growing | A | 0% |
| 1 Aug 2023 | $2.3B | $1.6B – $2.6B | $2.3B (0%) | after a round | 1,200 | growing | A | 0% |
| 1 Sep 2023 | $2.3B | $1.6B – $2.6B | $2.3B (0%) | after a round | 1,200 | growing | A | 0% |
| 1 Oct 2023 | $2.3B | $450M – $2.6B | $2.3B (0%) | after a round | 1,200 | unknown | C | 0% |
| 1 Nov 2023 | $825M | $410M – $2.5B | $519M (-37%) | after a round | 990 | down | C | 96% |
| 1 Dec 2023 | $799M | $390M – $2.5B | $502M (-37%) | after a round | 990 | down | C | 96% |
| 1 Jan 2024 | $773M | $371M – $2.5B | $485M (-37%) | after a round | 990 | down | C | 96% |
| 1 Feb 2024 | $748M | $353M – $2.5B | $469M (-37%) | after a round | 990 | down | C | 96% |
| 1 Mar 2024 | $748M | $337M – $2.5B | $472M (-37%) | after a round | 1,000 | down | D | 94% |
| 1 Apr 2024 | $805M | $327M – $2.6B | $522M (-35%) | after a round | 1,100 | flat | D | 86% |
| 1 May 2024 | $846M | $311M – $2.5B | $563M (-33%) | after a round | 1,100 | flat | D | 79% |
| 1 Jun 2024 | $886M | $296M – $2.5B | $603M (-32%) | after a round | 1,100 | flat | D | 73% |
| 1 Jul 2024 | $926M | $282M – $2.5B | $644M (-30%) | after a round | 1,100 | flat | D | 67% |
| 1 Aug 2024 | $965M | $268M – $2.5B | $691M (-28%) | after a round | 1,100 | flat | D | 62% |
| 1 Sep 2024 | $1.0B | $254M – $2.5B | $745M (-26%) | after a round | 1,100 | flat | D | 57% |
| 1 Oct 2024 | $961M | $242M – $2.5B | $765M (-20%) | after a round | 1,100 | flat | D | 55% |
| 1 Nov 2024 | $939M | $230M – $2.5B | $762M (-19%) | after a round | 1,100 | flat | D | 55% |
| 1 Dec 2024 | $993M | $291M – $2.5B | $839M (-16%) | after a round | 1,100 | up | D | 51% |
| 1 Jan 2025 | $1.0B | $285M – $2.5B | $894M (-13%) | after a round | 1,100 | up | D | 46% |
| 1 Feb 2025 | $1.1B | $279M – $2.4B | $946M (-12%) | after a round | 1,100 | up | D | 43% |
| 1 Mar 2025 | $1.1B | $274M – $2.4B | $997M (-10%) | after a round | 1,100 | up | D | 39% |
| 1 Apr 2025 | $1.1B | $268M – $2.4B | $1.0B (-9%) | after a round | 1,100 | up | D | 36% |
| 1 May 2025 | $1.2B | $171M – $2.4B | $1.1B (-7%) | after a round | 1,100 | flat | D | 33% |
| 1 Jun 2025 | $1.2B | $162M – $2.4B | $1.1B (-6%) | after a round | 1,100 | flat | D | 31% |
| 1 Jul 2025 | $1.2B | $155M – $2.4B | $1.2B (-5%) | after a round | 1,100 | flat | D | 28% |
| 1 Aug 2025 | $1.2B | $149M – $2.3B | $1.2B (-7%) | after a round | 1,070 | flat | D | 26% |
| 1 Sep 2025 | $1.3B | $149M – $2.2B | $1.2B (-5%) | after a round | 1,068 | flat | D | 24% |
| 1 Oct 2025 | $1.3B | $149M – $2.2B | $1.2B (-9%) | after a round | 1,076 | flat | D | 22% |
| 1 Nov 2025 | $1.3B | $149M – $2.2B | $1.2B (-8%) | after a round | 1,073 | flat | D | 20% |
| 1 Dec 2025 | $1.3B | $149M – $2.2B | $1.2B (-7%) | after a round | 1,073 | flat | D | 19% |
| 1 Jan 2026 | $1.4B | $149M – $2.1B | $1.3B (-7%) | after a round | 1,073 | flat | D | 17% |
| 1 Feb 2026 | $1.4B | $149M – $2.1B | $1.3B (-6%) | after a round | 1,073 | flat | D | 16% |
| 1 Mar 2026 | $1.4B | $149M – $2.1B | $1.3B (-5%) | after a round | 1,073 | flat | D | 14% |
| 1 Apr 2026 | $1.5B | $151M – $2.2B | $1.4B (-8%) | after a round | 1,142 | flat | D | 13% |
| 1 May 2026 | $1.5B | $151M – $2.2B | $1.4B (-8%) | after a round | 1,142 | flat | D | 12% |
| 1 Jun 2026 | $1.6B | $152M – $2.2B | $1.4B (-8%) | after a round | 1,149 | flat | D | 11% |
| 1 Jul 2026 | $1.6B | $152M – $2.2B | $1.5B (-7%) | after a round | 1,149 | flat | D | 10% |
| 1 Aug 2026 | $1.6B | $152M – $2.2B | $1.5B (-8%) | after a round | 1,168 | flat | D | 10% |
| 1 Sep 2026 | $1.6B | $152M – $2.2B | $1.5B (-7%) | after a round | 1,168 | flat | D | 9% |
| 1 Oct 2026 | $1.6B | $204M – $2.1B | $1.5B (-6%) | after a round | 1,186 | up | D | 8% |
| 24 Oct 2026 | $1.5B | $193M – $2.1B | $1.5B (-5%) | after a round | 1,186 | up | D | 7% |
Key facts about AppDirect
- Founded
- 2009
- Headquarters
- San Francisco, United States
- Employees
- about 1,190 +10% in a year
- Total raised
- $474M
- Funding rounds
- 8
- Last round
- Debt Jan 2021
AppDirect was founded in 2009 by Andy Sen, Daniel Saks and Nicolas Desmarais.
AppDirect funding history
AppDirect has 8 funding rounds on record, from Jan 2011 to Jan 2021, $474M in total. The latest disclosed valuation is $1.50B post-money (Series G, Sep 2020).
Debt 1 Jan 2021no round page
Investors not disclosed.
$43M
Series G 16 Sep 2020
Led by La Caisse; with Inovia, JPMorgan Chase, Mithril.
Sources: appdirect.com, talentive.com, pymnts.com and 2 more
$185M
$1.50B post-money
Series E 7 Oct 2015
Led by J.P. Morgan Asset Management; with Foundry, Inovia, Mithril, StarVest Partners, Stingray Digital, Desmarais Group.
Sources: appdirect.com, techcrunch.com, betakit.com and 1 more
$140M
$1.00B post-money
Series D 11 Feb 2015
Led by Mithril; with Foundry, Inovia, StarVest Partners, KKR, Garnett Station Partners, Desmarais Group, A*, Accel, Andreessen Horowitz, Founders Fund, Greylock Partners, Hanabi, Khosla Ventures, Lowercarbon Capital, Continental Grain Company.
Sources: appdirect.com, crn.com
$50M
Series C 9 Apr 2014
Led by Mithril; with Inovia, Foundry.
Sources: appdirect.com, finance.yahoo.com, techcrunch.com and 1 more
$35M
Series B 10 Sep 2013
Led by Inovia.
Sources: appdirect.com, brainstation.io, techcrunch.com and 1 more
$9.0M
$8.5M
Seed 1 Jan 2011
Investors not disclosed.
$3.3M
AppDirect investors
20 investors have backed AppDirect; Inovia, Mithril and J.P. Morgan Asset Management and 1 more led at least one round.
- Inovia lead, 6 rounds
- J.P. Morgan Asset Management lead
- La Caisse lead
- Desmarais Group 2 rounds
- StarVest Partners 2 rounds
- Accel
- Andreessen Horowitz
- Founders Fund
- Greylock Partners
- JPMorgan Chase
- Khosla Ventures
- KKR
- Lowercarbon Capital
- Stingray Digital
What AppDirect does
AppDirect works in tech companies, with 12 recorded offerings and customers in telecommunications, software, manufacturing and IT.
AppDirect, Inc. is an American technology company that operates a subscription commerce platform for technology merchants. The company provides marketplace, billing, reseller, and distribution solutions, as well as digital monetization, procurement, and lifecycle management services. AppDirect serves technology providers, advisors, and businesses in sectors such as telecommunications, software, manufacturing, IT, financial services, franchises, and technology integrators. The company also offers a developer portal and a catalog of cloud products, and utilizes AI and machine learning to support its platform.
Description from Veridion's company data.
Products and services
- Subscription Commerce Platform Development
- Technology Marketplace Platform Development
- Billing and Revenue Management Solutions
- Reseller and Distribution Platform Development
- Digital Monetization Solutions
- Technology Procurement Solutions
- Technology Lifecycle Management Solutions
- Cloud Product Catalog Management
- Advisor Enablement Services
- Technology Product Discovery Services
- AI-Driven Commerce Solutions
- Sustainability and Energy Efficiency Solutions
Markets
- Telecommunications
- Software
- Manufacturing
- IT
- Financial Services
- Franchises
- Technology Advisors
- Technology Integrators
Technology
- AI and Machine Learning for Subscription Commerce
Business model
- Business-to-Business
- Software-as-a-Service
- Marketplace
Industry codes (NAICS)
- 513210 Software Publishers 70% match
- 541512 Computer Systems Design Services 30% match
Questions about AppDirect
What is AppDirect worth?
Valuation $1.5B (range $193M to $2.1B), as of 24 Oct 2026. The last disclosed valuation was $1.50B (Series G, Sep 2020).
Has AppDirect raised money?
AppDirect has 8 funding rounds on record, from Jan 2011 to Jan 2021, $474M in total. The latest disclosed valuation is $1.50B post-money (Series G, Sep 2020).
Who has invested in AppDirect?
Inovia, Mithril, J.P. Morgan Asset Management, La Caisse, Foundry and Desmarais Group, and 14 more. Lead investors include Inovia, Mithril, J.P. Morgan Asset Management and La Caisse.
How many people work at AppDirect?
About 1,190, up 10% over the last year. Headcount grew from 580 in Jan 2021 to 1,186 in Sep 2026.
What does AppDirect do?
AppDirect works in tech companies, with 12 recorded offerings and customers in telecommunications, software, manufacturing and IT. Its main offerings are subscription commerce platform development, technology marketplace platform development and billing and revenue management solutions.
When was AppDirect founded, and where is it based?
AppDirect was founded in 2009 and is based in San Francisco, United States. It has about 1,190 employees, up 10% over the last year.