Funding round
AppDirect Seed
AppDirect, which works in subscription commerce platform development in San Francisco, raised $3.3M in a Seed round announced on 1 Jan 2011. It is AppDirect's first venture round on record.
$3.3M
Amount raised
Not disclosed
Post-money valuation
Valuation
What this round says about the price
AppDirect did not disclose a valuation in this round. It is AppDirect's first venture round on record, 2 years after it was founded in 2009. It is under 1% of the $431M AppDirect has raised in the venture rounds on record. AppDirect raised again 18 months later: a Series A round of $8.5M in Jul 2012. Its next priced round, a Series E in Oct 2015, valued it at $1.00B.
AppDirect's funding rounds
AppDirect has 7 venture rounds on record and 1 other deal. This one is highlighted.
- Seed this round 1 Jan 2011 $3.3M
- Series A 18 Jul 2012, led by Inovia $8.5M
- Series B 10 Sep 2013, led by Inovia $9.0M
- Series C 9 Apr 2014, led by Mithril $35M
- Series D 11 Feb 2015, led by Mithril $50M
- Series E 7 Oct 2015, led by J.P. Morgan Asset Management $140M$1.00B post-money
- Series G 16 Sep 2020, led by La Caisse $185M$1.50B post-money
- Debt not a venture round 1 Jan 2021 $43M
Comparable rounds
How it compares
52 Seed rounds in Tech Companies within a year either side disclosed an amount; the median was $1.1M, and this round was 3.1 times the median. The closest in time, other companies' Seed rounds in Tech Companies:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Tech Companies | 1 Jan 2011 | $500K | not disclosed | not named |
| Tech Companies | 1 Jan 2011 | $330K | not disclosed | not named |
| Tech Companies | 1 Jan 2011 | $133K | not disclosed | not named |
| Tech Companies | 1 Jan 2011 | $100K | not disclosed | not named |
| Tech Companies | 1 Jan 2011 | undisclosed | not disclosed | not named |
| Tech Companies | 17 Mar 2011 | $2.3M | not disclosed | Progress Ventures |
| Tech Companies | 12 Nov 2010 | $1.5M | not disclosed | not named |
| Tech Companies | 1 Mar 2011 | $986K | not disclosed | not named |
Questions
Frequently asked
How much did AppDirect raise in its Seed round?
AppDirect raised $3.3M in its Seed round, announced in Jan 2011.
What was AppDirect's valuation at the Seed round?
It was not disclosed.
How does it compare with other Seed rounds in Tech Companies?
52 Seed rounds in Tech Companies within a year either side disclosed an amount; the median was $1.1M, and this round was 3.1 times the median.
Did AppDirect raise again after this round?
Yes: a Series A round in Jul 2012 of $8.5M.