Funding round
AppDirect Series A
AppDirect, which works in subscription commerce platform development in San Francisco, raised $8.5M in a Series A round announced on 18 Jul 2012, led by Inovia. 1 firm took part, 1 of them already investors. It is AppDirect's second venture round on record; the one before was a Seed in Jan 2011.
$8.5M
Amount raised
Not disclosed
Post-money valuation
1
Investors
1 lead
Valuation
What this round says about the price
AppDirect did not disclose a valuation in this round. It came 18 months after AppDirect's Seed. It is 2.0% of the $431M AppDirect has raised in the venture rounds on record. AppDirect raised again 14 months later: a Series B round of $9.0M in Sep 2013. Its next priced round, a Series E in Oct 2015, valued it at $1.00B.
AppDirect's funding rounds
AppDirect has 7 venture rounds on record and 1 other deal. This one is highlighted.
- Seed 1 Jan 2011 $3.3M
- Series A this round 18 Jul 2012, led by Inovia $8.5M
- Series B 10 Sep 2013, led by Inovia $9.0M
- Series C 9 Apr 2014, led by Mithril $35M
- Series D 11 Feb 2015, led by Mithril $50M
- Series E 7 Oct 2015, led by J.P. Morgan Asset Management $140M$1.00B post-money
- Series G 16 Sep 2020, led by La Caisse $185M$1.50B post-money
- Debt not a venture round 1 Jan 2021 $43M
Investors
Who put money in
Inovia led the round. Inovia had backed AppDirect before.
Lead investor
- Inovia backs 120 venture-backed companies existing investor
Use of proceeds
What the money is for
According to the announcement, the money goes to product development, geographic expansion, sales and marketing, scaling operations and working capital.
- Product development
- Geographic expansion
- Sales and marketing
- Scaling operations
- Working capital
Comparable rounds
How it compares
145 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $4.5M, and this round was 1.9 times the median. The closest in time, other companies' Series A rounds in Tech Companies:
| Company | Announced | Amount | Post-money | Led by |
|---|---|---|---|---|
| Tech Companies | 9 Jul 2012 | $100M | $750M | Andreessen Horowitz |
| Tech Companies | 18 Jul 2012 | $8.0M | not disclosed | Emergence Capital and Inovia |
| Tech Companies | 9 Jul 2012 | $7.0M | not disclosed | Foundry |
| Tech Companies | 1 Jul 2012 | $4.0M | not disclosed | Sequoia Capital |
| Tech Companies | 1 Jul 2012 | $3.0M | not disclosed | Runa Capital |
| Tech Companies | 12 Jul 2012 | $3.0M | not disclosed | Kepha Partners |
| Tech Companies | 1 Jul 2012 | $627K | $2.6M | not named |
| Tech Companies | 5 Jun 2012 | $100M | not disclosed | not named |
Sources
Where this comes from
Reported by 4 sources.
Questions
Frequently asked
How much did AppDirect raise in its Series A round?
AppDirect raised $8.5M in its Series A round, announced in Jul 2012.
Who led AppDirect's Series A round?
Inovia led it.
What was AppDirect's valuation at the Series A round?
It was not disclosed.
How does it compare with other Series A rounds in Tech Companies?
145 Series A rounds in Tech Companies within a year either side disclosed an amount; the median was $4.5M, and this round was 1.9 times the median.
Did AppDirect raise again after this round?
Yes: a Series B round in Sep 2013 of $9.0M.