Picnic valuation, funding and investors
Picnic works in grocery delivery services, based in Düsseldorf, Germany. Founded in 2015, it has about 5,570 employees.
Groceries Growth Equity
VALUATION · TODAY
$4.71B −4% after Growth
Range $1.36B – $7.17B · Grade CTODAY
+12 MO
$2.00B
$4.00B
$6.00B
$8.00B
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Series B $110M
Series C $250M
Growth $389M
ValuationBefore first round12-month outlook: where it points, how wide it fansHover the past: the outlook shows what was predicted then
HEADCOUNT · TODAY5,567 employees
+8%6m growth
+12%1y growth
+36%2y growth
2,500
5,000
7,500
Data from Jan 2021
Predicted in 1 yr $4.53B −4% vs today
Predicted next raise $462M if a round comes
Winding-down probability 0%
- Last round
- Growth · $389M · Jan 2024
- Valuation at last round
- $3.96B · implied
- Headcount
- 5,567 · up
- Grade
- C
- Founded
- 2015
Picnic valuation today
VCMC values Picnic at $4.7B today, with a range of $1.4B to $7.2B and a grade of C. The valuation starts from its last funding round, a growth round in Jan 2024.
Valuation by date (146 rows)
Each point is what the model would have shown on that date, using only what was known then; before its first round, a company is valued as a startup because it later raised.
| Date | Valuation | Range | Predicted in 1 yr | Phase | Headcount | Trend | Grade | Winding-down probability |
|---|---|---|---|---|---|---|---|---|
| 1 Jan 2015 | $3.21M | $1.17M – $8.82M | $3.37M (+5%) | before first round | – | unknown | D | 0% |
| 1 Feb 2015 | $3.22M | $1.17M – $8.86M | $3.38M (+5%) | before first round | – | unknown | D | 0% |
| 1 Mar 2015 | $3.24M | $1.18M – $8.89M | $3.39M (+5%) | before first round | – | unknown | D | 0% |
| 1 Apr 2015 | $3.25M | $1.18M – $8.92M | $3.40M (+5%) | before first round | – | unknown | D | 0% |
| 1 May 2015 | $3.26M | $1.19M – $8.96M | $3.42M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jun 2015 | $3.27M | $1.19M – $8.99M | $3.43M (+5%) | before first round | – | unknown | D | 0% |
| 1 Jul 2015 | $3.29M | $1.20M – $9.03M | $3.44M (+5%) | before first round | – | unknown | D | 0% |
| 1 Aug 2015 | $3.30M | $1.20M – $9.06M | $3.53M (+7%) | before first round | – | unknown | D | 0% |
| 1 Sep 2015 | $3.31M | $1.21M – $9.10M | $3.63M (+10%) | before first round | – | unknown | D | 0% |
| 1 Oct 2015 | $3.33M | $1.21M – $9.13M | $3.72M (+12%) | before first round | – | unknown | D | 0% |
| 1 Nov 2015 | $3.34M | $1.22M – $9.17M | $3.83M (+15%) | before first round | – | unknown | D | 0% |
| 1 Dec 2015 | $3.35M | $1.22M – $9.21M | $3.93M (+17%) | before first round | – | unknown | D | 0% |
| 1 Jan 2016 | $3.37M | $1.23M – $9.24M | $4.03M (+20%) | before first round | – | unknown | D | 0% |
| 1 Feb 2016 | $3.38M | $1.23M – $9.28M | $4.14M (+23%) | before first round | – | unknown | D | 0% |
| 1 Mar 2016 | $3.39M | $1.23M – $9.31M | $4.25M (+25%) | before first round | – | unknown | D | 0% |
| 1 Apr 2016 | $3.40M | $1.24M – $9.35M | $4.36M (+28%) | before first round | – | unknown | D | 0% |
| 1 May 2016 | $3.42M | $1.24M – $9.39M | $4.48M (+31%) | before first round | – | unknown | D | 0% |
| 1 Jun 2016 | $3.43M | $1.25M – $9.43M | $4.60M (+34%) | before first round | – | unknown | D | 0% |
| 1 Jul 2016 | $3.44M | $1.25M – $9.46M | $4.72M (+37%) | before first round | – | unknown | D | 0% |
| 1 Aug 2016 | $3.54M | $1.29M – $9.71M | $4.85M (+37%) | before first round | – | unknown | D | 0% |
| 1 Sep 2016 | $3.63M | $1.32M – $9.98M | $4.98M (+37%) | before first round | – | unknown | D | 0% |
| 1 Oct 2016 | $3.73M | $1.36M – $10.2M | $5.11M (+37%) | before first round | – | unknown | D | 0% |
| 1 Nov 2016 | $3.83M | $1.39M – $10.5M | $5.25M (+37%) | before first round | – | unknown | D | 0% |
| 1 Dec 2016 | $3.93M | $1.43M – $10.8M | $5.39M (+37%) | before first round | – | unknown | D | 0% |
| 1 Jan 2017 | $4.03M | $1.47M – $11.1M | $5.53M (+37%) | before first round | – | unknown | D | 0% |
| 1 Feb 2017 | $4.14M | $1.51M – $11.4M | $5.68M (+37%) | before first round | – | unknown | D | 0% |
| 1 Mar 2017 | $721M | $474M – $1.6B | $1.1B (+50%) | after a round | – | unknown | C | 0% |
| 2 Mar 2017 | $722M | $474M – $1.6B | $1.1B (+50%) | after a round | – | unknown | C | 0% |
| 1 Apr 2017 | $746M | $474M – $1.6B | $1.1B (+45%) | after a round | – | unknown | C | 0% |
| 1 May 2017 | $771M | $474M – $1.6B | $1.1B (+40%) | after a round | – | unknown | C | 0% |
| 1 Jun 2017 | $798M | $474M – $1.6B | $1.1B (+35%) | after a round | – | unknown | C | 0% |
| 1 Jul 2017 | $825M | $474M – $1.6B | $1.1B (+31%) | after a round | – | unknown | C | 0% |
| 1 Aug 2017 | $854M | $474M – $1.6B | $1.1B (+27%) | after a round | – | unknown | C | 0% |
| 1 Sep 2017 | $884M | $474M – $1.6B | $1.1B (+22%) | after a round | – | unknown | C | 0% |
| 1 Oct 2017 | $914M | $474M – $1.6B | $1.1B (+18%) | after a round | – | unknown | C | 0% |
| 1 Nov 2017 | $946M | $474M – $1.6B | $1.1B (+14%) | after a round | – | unknown | C | 0% |
| 1 Dec 2017 | $978M | $474M – $1.6B | $1.1B (+11%) | after a round | – | unknown | C | 0% |
| 1 Jan 2018 | $1.0B | $474M – $1.6B | $1.1B (+7%) | after a round | – | unknown | C | 0% |
| 1 Feb 2018 | $1.0B | $474M – $1.6B | $1.1B (+3%) | after a round | – | unknown | C | 0% |
| 1 Mar 2018 | $1.1B | $474M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2018 | $1.1B | $453M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 May 2018 | $1.1B | $434M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Jun 2018 | $1.1B | $416M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Jul 2018 | $1.1B | $398M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Aug 2018 | $1.1B | $381M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Sep 2018 | $1.1B | $364M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Oct 2018 | $1.1B | $349M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Nov 2018 | $1.1B | $334M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Dec 2018 | $1.1B | $320M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Jan 2019 | $1.1B | $306M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Feb 2019 | $1.1B | $293M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Mar 2019 | $1.1B | $282M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Apr 2019 | $1.1B | $247M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 May 2019 | $1.1B | $235M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Jun 2019 | $1.1B | $224M – $1.6B | $1.1B (0%) | after a round | – | unknown | C | 0% |
| 1 Jul 2019 | $1.1B | $213M – $1.6B | $1.1B (0%) | after a round | – | unknown | D | 0% |
| 1 Aug 2019 | $1.1B | $202M – $1.6B | $1.1B (0%) | after a round | – | unknown | D | 0% |
| 1 Sep 2019 | $1.1B | $192M – $1.6B | $1.1B (0%) | after a round | – | unknown | D | 0% |
| 1 Oct 2019 | $1.1B | $183M – $1.6B | $1.1B (0%) | after a round | – | unknown | D | 0% |
| 1 Nov 2019 | $1.1B | $174M – $1.6B | $1.1B (0%) | after a round | – | unknown | D | 0% |
| 29 Nov 2019 | $2.0B | $1.4B – $3.7B | $2.6B (+30%) | after a round | – | unknown | B | 0% |
| 1 Dec 2019 | $2.0B | $1.4B – $3.7B | $2.6B (+30%) | after a round | – | unknown | B | 0% |
| 1 Jan 2020 | $2.1B | $1.4B – $3.7B | $2.6B (+27%) | after a round | – | unknown | B | 0% |
| 1 Feb 2020 | $2.1B | $1.4B – $3.7B | $2.6B (+24%) | after a round | – | unknown | B | 0% |
| 1 Mar 2020 | $2.2B | $1.4B – $3.7B | $2.6B (+22%) | after a round | – | unknown | B | 0% |
| 1 Apr 2020 | $2.2B | $1.4B – $3.7B | $2.6B (+19%) | after a round | – | unknown | B | 0% |
| 1 May 2020 | $2.3B | $1.4B – $3.7B | $2.6B (+16%) | after a round | – | unknown | B | 0% |
| 1 Jun 2020 | $2.3B | $1.4B – $3.7B | $2.6B (+14%) | after a round | – | unknown | B | 0% |
| 1 Jul 2020 | $2.4B | $1.4B – $3.7B | $2.6B (+11%) | after a round | – | unknown | B | 0% |
| 1 Aug 2020 | $2.4B | $1.4B – $3.7B | $2.6B (+9%) | after a round | – | unknown | B | 0% |
| 1 Sep 2020 | $2.5B | $1.4B – $3.7B | $2.6B (+6%) | after a round | – | unknown | B | 0% |
| 1 Oct 2020 | $2.5B | $1.4B – $3.7B | $2.6B (+4%) | after a round | – | unknown | B | 0% |
| 1 Nov 2020 | $2.6B | $1.4B – $3.7B | $2.6B (+2%) | after a round | – | unknown | B | 0% |
| 1 Dec 2020 | $2.6B | $1.4B – $3.7B | $2.6B (0%) | after a round | – | unknown | B | 0% |
| 1 Jan 2021 | $2.6B | $1.4B – $3.7B | $2.6B (0%) | after a round | 1,400 | unknown | B | 0% |
| 1 Feb 2021 | $2.6B | $1.3B – $3.7B | $2.6B (0%) | after a round | 1,400 | unknown | B | 0% |
| 1 Mar 2021 | $2.6B | $1.2B – $3.7B | $2.6B (0%) | after a round | 1,400 | unknown | B | 0% |
| 1 Apr 2021 | $2.6B | $1.2B – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | B | 0% |
| 1 May 2021 | $2.6B | $1.1B – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | B | 0% |
| 1 Jun 2021 | $2.6B | $1.1B – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Jul 2021 | $2.6B | $1.0B – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Aug 2021 | $2.6B | $988M – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Sep 2021 | $2.6B | $943M – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Oct 2021 | $2.6B | $901M – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Nov 2021 | $2.6B | $860M – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Dec 2021 | $2.6B | $780M – $3.7B | $2.6B (0%) | after a round | 1,400 | flat | C | 0% |
| 1 Jan 2022 | $2.6B | $741M – $3.7B | $2.6B (-1%) | after a round | 1,400 | flat | C | 0% |
| 1 Feb 2022 | $2.6B | $704M – $3.7B | $2.6B (-2%) | after a round | 1,400 | flat | C | 0% |
| 1 Mar 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Apr 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 May 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Jun 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Jul 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Aug 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Sep 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Oct 2022 | $2.6B | $1.5B – $3.7B | $2.6B (0%) | after a round | 2,800 | growing | B | 0% |
| 1 Nov 2022 | $2.6B | $450M – $3.7B | $2.6B (0%) | after a round | 2,800 | unknown | D | 0% |
| 1 Dec 2022 | $2.6B | $428M – $3.7B | $2.6B (0%) | after a round | 2,800 | unknown | D | 0% |
| 1 Jan 2023 | $2.6B | $407M – $3.7B | $2.6B (0%) | after a round | 2,800 | unknown | D | 0% |
| 1 Feb 2023 | $2.6B | $387M – $3.7B | $2.6B (0%) | after a round | 2,800 | unknown | D | 0% |
| 1 Mar 2023 | $2.6B | $369M – $3.7B | $2.6B (0%) | after a round | 2,800 | unknown | D | 0% |
| 1 Apr 2023 | $2.6B | $636M – $3.7B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 May 2023 | $2.6B | $616M – $3.7B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 Jun 2023 | $2.6B | $596M – $3.7B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 Jul 2023 | $2.6B | $578M – $3.7B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 Aug 2023 | $2.6B | $559M – $3.7B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 Sep 2023 | $2.6B | $541M – $3.6B | $2.5B (-3%) | after a round | 3,400 | up | C | 0% |
| 1 Oct 2023 | $2.5B | $260M – $3.5B | $2.3B (-8%) | after a round | 3,600 | flat | D | 0% |
| 1 Nov 2023 | $2.4B | $247M – $3.5B | $2.3B (-8%) | after a round | 3,600 | flat | D | 0% |
| 1 Dec 2023 | $2.4B | $235M – $3.4B | $2.2B (-8%) | after a round | 3,600 | flat | D | 0% |
| 1 Jan 2024 | $2.4B | $223M – $3.4B | $2.2B (-8%) | after a round | 3,600 | flat | D | 0% |
| 10 Jan 2024 | $4.0B | $2.6B – $6.6B | $4.4B (+10%) | after a round | 3,600 | flat | B | 0% |
| 1 Feb 2024 | $4.0B | $2.6B – $6.6B | $4.4B (+9%) | after a round | 3,600 | flat | B | 0% |
| 1 Mar 2024 | $4.0B | $2.6B – $6.6B | $4.4B (+9%) | after a round | 3,900 | up | B | 0% |
| 1 Apr 2024 | $4.0B | $2.6B – $6.6B | $4.4B (+8%) | after a round | 3,900 | up | B | 0% |
| 1 May 2024 | $4.1B | $2.6B – $6.6B | $4.4B (+7%) | after a round | 3,900 | up | B | 0% |
| 1 Jun 2024 | $4.1B | $2.6B – $6.6B | $4.4B (+6%) | after a round | 3,900 | up | B | 0% |
| 1 Jul 2024 | $4.1B | $2.6B – $6.6B | $4.4B (+5%) | after a round | 3,900 | up | B | 0% |
| 1 Aug 2024 | $4.2B | $2.6B – $6.7B | $4.4B (+5%) | after a round | 4,100 | up | B | 0% |
| 1 Sep 2024 | $4.2B | $2.6B – $6.7B | $4.4B (+4%) | after a round | 4,100 | up | B | 0% |
| 1 Oct 2024 | $4.3B | $2.6B – $6.7B | $4.4B (+3%) | after a round | 4,100 | up | B | 0% |
| 1 Nov 2024 | $4.4B | $2.7B – $6.8B | $4.5B (+2%) | after a round | 4,400 | up | B | 0% |
| 1 Dec 2024 | $4.4B | $2.7B – $6.8B | $4.5B (+1%) | after a round | 4,400 | up | B | 0% |
| 1 Jan 2025 | $4.5B | $2.7B – $6.8B | $4.5B (0%) | after a round | 4,400 | up | B | 0% |
| 1 Feb 2025 | $4.5B | $2.6B – $6.8B | $4.5B (0%) | after a round | 4,400 | up | B | 0% |
| 1 Mar 2025 | $4.5B | $2.6B – $6.8B | $4.5B (0%) | after a round | 4,400 | up | B | 0% |
| 1 Apr 2025 | $4.5B | $2.5B – $6.9B | $4.5B (0%) | after a round | 4,616 | up | B | 0% |
| 1 May 2025 | $4.5B | $2.4B – $6.9B | $4.5B (0%) | after a round | 4,616 | up | B | 0% |
| 1 Jun 2025 | $4.5B | $2.4B – $6.9B | $4.5B (0%) | after a round | 4,616 | up | B | 0% |
| 1 Jul 2025 | $4.6B | $2.3B – $6.9B | $4.6B (0%) | after a round | 4,807 | up | B | 0% |
| 1 Aug 2025 | $4.6B | $2.3B – $7.0B | $4.6B (0%) | after a round | 4,880 | up | B | 0% |
| 1 Sep 2025 | $4.6B | $2.2B – $7.0B | $4.6B (0%) | after a round | 4,880 | up | B | 0% |
| 1 Oct 2025 | $4.6B | $2.2B – $7.0B | $4.6B (0%) | after a round | 4,966 | up | B | 0% |
| 1 Nov 2025 | $4.6B | $2.1B – $7.1B | $4.6B (0%) | after a round | 5,169 | up | C | 0% |
| 1 Dec 2025 | $4.6B | $2.1B – $7.1B | $4.6B (0%) | after a round | 5,169 | up | C | 0% |
| 1 Jan 2026 | $4.6B | $2.0B – $7.1B | $4.6B (0%) | after a round | 5,169 | up | C | 0% |
| 1 Feb 2026 | $4.6B | $1.8B – $7.1B | $4.6B (0%) | after a round | 5,169 | up | C | 0% |
| 1 Mar 2026 | $4.6B | $1.7B – $7.1B | $4.6B (-1%) | after a round | 5,169 | up | C | 0% |
| 1 Apr 2026 | $4.6B | $1.7B – $7.1B | $4.6B (-1%) | after a round | 5,169 | up | C | 0% |
| 1 May 2026 | $4.7B | $1.7B – $7.2B | $4.7B (-1%) | after a round | 5,530 | up | C | 0% |
| 1 Jun 2026 | $4.7B | $1.6B – $7.2B | $4.6B (-2%) | after a round | 5,530 | up | C | 0% |
| 1 Jul 2026 | $4.7B | $1.5B – $7.2B | $4.6B (-2%) | after a round | 5,530 | up | C | 0% |
| 1 Aug 2026 | $4.7B | $1.5B – $7.2B | $4.6B (-2%) | after a round | 5,545 | up | C | 0% |
| 1 Sep 2026 | $4.7B | $1.4B – $7.2B | $4.6B (-2%) | after a round | 5,556 | up | C | 0% |
| 1 Oct 2026 | $4.7B | $1.4B – $7.2B | $4.6B (-3%) | after a round | 5,567 | up | C | 0% |
| 24 Oct 2026 | $4.7B | $1.4B – $7.2B | $4.5B (-4%) | after a round | 5,567 | up | C | 0% |
Key facts about Picnic
- Founded
- 2015
- Headquarters
- Düsseldorf, Germany
- Employees
- about 5,570 +12% in a year
- Total raised
- $804M
- Funding rounds
- 4
- Last round
- Growth Equity Jan 2024
Picnic was founded in 2015 by Joris Beckers and Rik van der Vorst.
Picnic funding history
Picnic has 4 funding rounds on record, from Mar 2017 to Jan 2024, $804M in total. None disclosed a valuation.
Growth Equity 9 Jan 2024
Led by Edeka; with Bill and Melinda Gates Foundation Trust.
Sources: techfundingnews.com, retaildetail.eu, agfundernews.com
$389M
Series C 28 Nov 2019
Investors not disclosed.
Sources: retaildetail.eu, dealmaker.nl, agfundernews.com and 1 more
$250M
$55M
Series B 1 Mar 2017
Led by NPM Capital, De Hoge Dennen, Kruidvat, Hoyberg; with Finci.
$110M
Picnic investors
8 investors have backed Picnic; De Hoge Dennen, Edeka and Hoyberg and 2 more led at least one round.
- De Hoge Dennen lead
- Edeka lead
- Hoyberg lead
- Kruidvat lead
- ABN Amro
- Bill and Melinda Gates Foundation Trust
- Finci
What Picnic does
Picnic works in groceries, with 11 recorded offerings and customers in food and beverage.
Picnic GmbH is a German company engaged in grocery delivery services, operating in multiple countries across Europe. The company emphasizes sustainability through the use of electric delivery vehicles and waste reduction, and manages its own supply chain, including logistics and distribution centers. Picnic serves a wide range of customers with products such as fresh produce, groceries, and Nespresso products.
Description from Veridion's company data.
Products and services
- Grocery Delivery Services
- Fresh Produce Retail and Delivery
- Grocery Retail and Delivery
- Nespresso Product Retail and Delivery
- Automated Grocery Fulfillment Center Operations
- Electric Delivery Vehicle Logistics
- Sustainable Grocery Delivery Services
- Grocery Supply Chain Management
- Grocery Distribution
- Personalized Grocery Shopping Services
- Grocery Retail Innovation Development
Markets
- Food and Beverage
Technology
- Automated Fulfillment Center
- Electric Delivery Vehicles
Supply chain
- Sustainable Sourcing
- Green Logistics
- Automated Warehousing
Business model
- Business-to-Consumer
- Retail
- E-commerce
- On-Demand
Industry codes (NAICS)
- 493110 General Warehousing and Storage 50% match
- 445110 Supermarkets and Other Grocery Retailers (except Convenience Retailers) 50% match
Questions about Picnic
What is Picnic worth?
Valuation $4.7B (range $1.4B to $7.2B), as of 24 Oct 2026.
Has Picnic raised money?
Picnic has 4 funding rounds on record, from Mar 2017 to Jan 2024, $804M in total. None disclosed a valuation.
Who has invested in Picnic?
De Hoge Dennen, Edeka, Hoyberg, Kruidvat, NPM Capital and ABN Amro, and 2 more. Lead investors include De Hoge Dennen, Edeka, Hoyberg and Kruidvat.
How many people work at Picnic?
About 5,570, up 12% over the last year. Headcount grew from 1,400 in Jan 2021 to 5,567 in Sep 2026.
What does Picnic do?
Picnic works in groceries, with 11 recorded offerings and customers in food and beverage. Its main offerings are grocery delivery services, fresh produce retail and delivery and grocery retail and delivery.
When was Picnic founded, and where is it based?
Picnic was founded in 2015 and is based in Düsseldorf, Germany. It has about 5,570 employees, up 12% over the last year.