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Funding round

Picnic Growth

Reported as "Growth Equity"

Picnic, which works in grocery delivery services in Düsseldorf, raised $389M in a Growth round announced on 9 Jan 2024, led by Edeka. 2 firms took part, 2 of them already investors. It is Picnic's third venture round on record; the one before was a Series C in Nov 2019.

Picnic Groceries

$389M

Amount raised

355,000,000 EUR converted

Not disclosed

Post-money valuation

2

Investors

1 lead

Valuation

What this round says about the price

Picnic did not disclose a valuation in this round. It came 50 months after Picnic's Series C. It is 52% of the $749M Picnic has raised in the venture rounds on record. No later venture round is on record for Picnic.

Picnic's funding rounds

Picnic has 3 venture rounds on record and 1 other deal. This one is highlighted.

  1. Series B 1 Mar 2017, led by NPM Capital, De Hoge Dennen and Kruidvat $110M
  2. Debt not a venture round 1 Nov 2019 $55M
  3. Series C 28 Nov 2019 $250M
  4. Growth this round 9 Jan 2024, led by Edeka $389M

Investors

Who put money in

Edeka led the round with 1 other firm. Edeka and Bill and Melinda Gates Foundation Trust had backed Picnic before.

Lead investor

  • Edeka existing investor

Also in the round

  • Bill and Melinda Gates Foundation Trust existing investor

Use of proceeds

What the money is for

According to the announcement, the money goes to geographic expansion and scaling operations.

  • Geographic expansion
  • Scaling operations

Comparable rounds

How it compares

8 Growth rounds in Groceries within a year either side disclosed an amount; the median was $49M, and this round was 7.9 times the median. The closest in time, other companies' Growth rounds in Groceries:

Growth rounds in Groceries, Jan 2023 to Jan 2025: 8 rounds with an amount, log scale.
Comparable rounds
CompanyAnnouncedAmountPost-moneyLed by
Groceries1 Feb 2024$28Mnot disclosednot named
Groceries16 Nov 2023$38Mnot disclosednot named
Groceries26 Mar 2024$25Mnot disclosedVenturi
Groceries26 Mar 2024$25Mnot disclosedVenturi
Rohlik Groceries28 Jun 2024$171Mnot disclosednot named
Rohlik Group Groceries28 Jun 2024$170Mnot disclosedEuropean Bank for Reconstruction and Development
Groceries17 Oct 2024$70Mnot disclosedGeneral Atlantic
Gousto Groceries6 Feb 2023$61M$1.70Bnot named

Sources

Where this comes from

Reported by 3 sources.

Questions

Frequently asked

How much did Picnic raise in its Growth round?

Picnic raised $389M in its Growth round, announced in Jan 2024.

Who led Picnic's Growth round?

Edeka led it, with Bill and Melinda Gates Foundation Trust.

What was Picnic's valuation at the Growth round?

It was not disclosed.

How does it compare with other Growth rounds in Groceries?

8 Growth rounds in Groceries within a year either side disclosed an amount; the median was $49M, and this round was 7.9 times the median.